our humanizing journeys
people journeys
purpose journeys
activation journeys
mobilization journeys
by expertise:

Over the years, we have authored books that document our inspirations, motivations and methods. We have developed tools to better understand human behaviors and emerging trends. We have also created games to help businesses to better understand their brand stories. Read on to learn how our tools can empower your company.

brand deep dives:

We love brands with a deeper purpose. Brands that thrive because they connect deeper with people. Brand Deep Dives allow us to integrate purpose at the core of a brand. See how Unilever people talk about them.

watch the video

digital purpose dive:

The Digital Purpose Dive is a 100% digital, guided workshop to create a relevant and meaningful purpose. Captured with our strategic hero tool: the Believers’ Pyramid. The entire process uses co-creative exercises to collectively shape a path forward and includes step-by-step support to ensure seamless usage. The whole experience is designed to be engaging and to drive active participation.

how it works

believers’ pyramid:

When a brand believes in something that people want to buy into, in a given time or context, the Believers’ Pyramid is a simple tool to use. It defines any brand by the following three core elements: a human truth, a point of view and a product truth. When connected, these three elements power a brand by providing it with a product to buy, an idea to buy into and a human root to anchor their relevance.

creating value people to people:

Bringing purpose back to business. A while ago, this was a provocative statement. Today, it has become an incantation in every boardroom, and the question has shifted from “should we” to “how”. This book shares real experiences and stories of purpose and marketing, and offers approaches that weave them together. All of these stories offer practical inspiration for businesses and purpose engineers. Enjoy the read!

download the book

home to home research

In current times we receive a lot of questions about working-from-home and running research remotely. At Innate Motion we have been working from home since our birth, in 2006. We are happy to share how to best run research in the virtual world. We call it Home-to-Home research, because all participants, including the researcher are at home.

360° immersion

online communities

online focus groups

beyond the powergirl:

Focusing on cultural decoding, this eBook advocates for gender equality and shares culturally relevant insights vital for a female-led future. Become inspired and start thinking about how your business can build a space where women are willing and free to express their genuine, unrestrained societal views. Learn how you can connect your business with female trailblazers, and thrive in a future where women run the world.

download the book

play the game

human framework:

how it works 

tribal game:
The Tribal Game is a fun tool that we use to understand the diversity of communities, groups or teams with human sense. It enables people to discover their contribution role and how they like to relate to others in 3 quick questions.

play the game

book of archetypes:

In his theory of the human psyche, Carl Jung proposed the idea of archetypes: images and thoughts in the collective consciousness which have universal meanings across cultures. When used in business, these archetypes create role models whom we can emulate. This book is a guide that helps you and your managers make sense of archetypes, and apply them in a useful way to build engagement platforms both inside and outside your organization.


positioning with people:

This toolkit enables you to enrich and tell your brand story by leveraging the wisdom of your community. The Toolkit is a web-app designed to collect group input to help inspire your own narrative by engaging with people for contribution. Activate your purpose by crafting a story with deeper cultural relevance and sourcing directly from your team, the stakeholders as well as the people you want to serve.

go to app


We carry out immersions to help marketers re-discover their humanity and that of their “consumers”. See from the reaction of Unilever marketers how it totally changed their perspectives.

watch the video

activists dare to care:
Have you always shed away from activism because you think it will weaken your brand? Today’s consumers expect brands to do more, not just be more. With the world becoming increasingly volatile, no longer can you stand on the sidelines. This book will inspire you to tap into the power of thinking and acting like an activist to build your brand, and transform it into a powerful catalyst for change.

• Fight for what matters
• Stage the battle for a better world
• Engage your consumers in action

download the book

minds of tomorrow:

Do you fear the great unknown? Minds of Tomorrow is a tool that will help you deal with issues of an uncertain future. Our tool was inspired by the works of Professor Helmut Gaus, who studies long-term development of collective trust and doubt, and how they manifest in societal expressions, from suicide to the length of skirts.

With Minds of Tomorrow, we have created a methodology that will allow you to imagine a future for your company. Buoyed by our understanding of history and psychology, we help you to:

• Decode cultural mindset shifts in different societies
• Determine how consumers’ feelings, attitudes and beliefs will shape the next wave of business

watch the video

+ future of femininity


+ better me times


what our clients say
"I just love the business humanizing Brand Purpose model that Innate Motion have designed. It literally transforms the way our brand teams start to see their consumers (a.k.a the people we serve) and takes them on a human journey of unlocking the value our brands can add to people’s lives. Kanchana and Yasmin bring an untouchable chemistry to the workshops and take the team through emotional highs and lows in co-creating consumer-led ‘believers pyramids’ and manifesto’s that will form the bedrock of brand innovation and creative communication for years to come."
Tracey Rowles, Tiger Brands
"Working with Innate Motion was transformative for the team at Fairtrade Belgium. We started the process as a traditional positioning exercise and it ended up profoundly changing us as an organization."
Nicholas Lambert, Director of Faitrade Belgium
"If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking - they are my (professional) oxygen. "
Anouk Lagae, Chief Marketing Officer Duvel Moortgat
"Innate Motion has a passion for social entrepreneurship that I have never experienced with any other ‘consulting’ firm. They spent time connecting with me as a person and understanding my deeper vision for my company while gently advising on strategy that should be explored and connections that should be made."
Claire Reid,Chief Impact Officer Reel Gardening
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind me that the client needs to keep the conversation human, and that we are talking about people, not numbers."
Eugenio Mendez,VP Global Marketing - Water, Enhanced Water and Sports Drinks at The Coca-Cola Company
"Innate Motion brought us techniques that can be transferred to all of our employees and beyond; from the way we brand our different business units and products. The process made us feel our human relevance in a way that no words can describe."
Fried Vancrean, CEO Materialise & Board Chairman Africa Drive
"Working in a business environment where standardization of tools and approaches in consumer insights & innovation always pave the way to 'already seen' results, partnering with Innate Motion still promises surprises and unconventional results that are easily turned into action for our business."
Cinzia Marchetti, Market & People Insight Director Barilla
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always."
Marc Mathieu, CMO Samsung & Former Unilever SVP Marketing
"Innate Motion helped me to reposition MTV Networks in Holland from a "House of Brands" to a "Branded House". Now we have a clear mission and truly inspiring beliefs that everyone can recognize and embrace. They are rooted in deep human insights and translate well across every discipline in our company. Staff, clients and our fans have felt - and will continue to feel - the difference they ignited. I will continue to work with Innate Motion wherever I go."
Joris Aperghis, CEO WE Fashion & Former SVP MTV Networks
"The world’s greatest brands know it’s time to step up - time to come together to co-create a sustainable future for everyone. But it’s people who will lead the movement. Their actions, their aspirations and the way they share these with others ultimately determines who gets to play along. The team at Innate genuinely have the answers. I know of no-one else who understands how to build bridges and create shared value as they do."
Nick Davies, Founder & CEO Neighbourly.com
"Do you wonder how your consumer business can be revitalised? Then Innate Motion is the agency you should contact. Not only do they provide you the fresh ingredients and consumer insights to build a new understanding of today's contemporary consumer behaviour. They also inspire, assist and co-create concepts which translate these insights into concrete business opportunities."
Peter Vertregt, Marketing & Sales Director Wegener Media, Former Marketing & Sales Director SBS & Marketing Director Heineken