Turning a business into a force of good is not a matter of marketing, but an overarching transformation. With SOI, we turn purpose into a solid management tool that facilitates in-depth transformation across functions.
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Doubling the worldwide growth of a company by humanizing
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Humanizing the ecosystem of mobility for shared and sustainable growth
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They started out as business that they turned into a meaningful brand movement.
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Growing sales of 3D printing services by 200% in 4 years by humanizing business
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If you don’t live in China, you have probably never heard of Dabao.
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How can you transform a toxic brand into one that is loved even more than before?
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"As managing director at Unilever Francophone West Africa, I faced a declining business. The leadership challenge was transforming the team. Making our mission and vision relevant and real within the specific cultural context. Innate Motion helped us to give human sense to our business strategy. First they made us aware of what type of Change-makers we are and made us empathize with each other. Secondly we co-created the change journey with the middle management, using the power of play and the logic of scrum. It helped us to turn around the business within a year with a highly motivated and committed workforce."
"If you want to do extraordinary things in life, you need to surround you with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenge our thinking - they are my (professional) oxygen. Trying to create legacies together."
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always"
"Imagining Sunsilk as an activist took us to a different place. It helped us see how we could make a difference to the girls we serve. It was super helpful to develop the sustainability plans for the brand, and integrate them into our branding strategy"
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind the client to keep the conversation human, and to remember that we are talking about people and not numbers."
"Innate Motion brought us techniques to transfer to all our employees and beyond; from the way we brand our different business units and products. The process made us feel our human relevance in a way that no words can describe"
We are in trouble. As two young people looking toward the future, this is the unavoidable conclusion we reached after listening to twenty representatives from business, NGOs, media and academia discuss sustainability and the role of business at the 11th Core Dinner Debate* held in London last week.
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Many people do not know their own strengths until they are told, as strengths may be all too natural, innate, or nurtured in our upbringing. Knowing our strengths is just as key as knowing our weaknesses, for they can push us forward. I have chosen the top seven qualities prevalent in Indonesian society – beautiful as they are – that define us as people, form our identity and have become our human qualities.
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Why are light-switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Let's see how the 4 generations principle will contribute.
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In a work session with professionals from diverse backgrounds, I was confronted with a question – “What did you think of our team in Jakarta?” To give a bit of context, the work session was in Amsterdam, as part of a global project where Indonesia is one of the key markets along with other Asian and European markets.
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Last night, a good friend told me on the phone that she had a serious case of purpose fatigue. She just stumbled over one more Always ad (or was it Volvo?), and it was one too much. One too much of syrupy, tear jerking, do-good, Cannes Award nominee ad. I can relate.
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Blockchain for most people is still mainly known because of the use in cryptocurrencies such as Bitcoins. But its use will drastically change business in more applications. Moyee Coffee is using Blockchain to capture all transactions linked to its coffee from farmer to store.
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On Monday January 8th, board-members of Apple had probably just recovered their iPhones from their kids who had been using them for gaming during the weekend, when they read the message from two major investors: "Take action against smartphone addiction amongst children."
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Brands have a unique ability to make a difference in our lives when they nurture an invest in what we desire. To be truly impactful, Subodh Deshpande thinks brands with a purpose need to tick off two key checkboxes.
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African Drive wants to change the lives of commuters by using business as a force for good.
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