Menu
INSTAGRAM LINKEDIN Proudly a B Corp®
Empathy is Fierce
Scroll Down
Watch the Video
ABOUT US

As a global regenerative purpose agency, we enable business to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.

We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.

We are paving the way for regenerative futures by humanizing business, with empathy as a driving force.

PRACTICES

We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.

We combine psychology, sociology, marketing, empathy skills, and business knowledge for companies to discover their role in a regenerative future.

We design collaborative journeys that enable people to welcome change and scale positive impact.

BUSINESS HUMANIZERS
Making change a reality
one person at a time
Hallo,
Amsterdam
Hello,
Atlanta
สวัสดี,
Bangkok
Hallo,
Basel
Hola,
Bilbao
Bonjour,
Brussels
Hello,
Cape Town
Hello,
Durban
Hallo,
Frankfurt
Xin chào,
Ho Chi Minh City
Halo,
Jakarta
Hello,
Johannesburg
Hello,
London
Hola,
Madrid
Hello,
Miami
Hello,
Nijmegen
Bonjour,
Paris
Ciao,
Rome
Oi,
Sao Paulo
Hola,
Seville
你好,
Shanghai
你好,
Singapore
Hallo,
Utrecht
Yeoh Lai Hsin
Nijmegen
Yeoh Lai Hsin
Business Humanizer and Cultural Decoder
Nijmegen
05:17
Speaks: English, Dutch

laihsin@innatemotion.com

+31 644879185

I am a psychology graduate who completed my master’s in Behaviour Change from Radboud University Nijmegen.

I am 95% vegetarian (which makes me non-vegetarian according to my vegetarian friends) and in my free time, I can often be found out in nature, playing the piano, or worrying.

I am deeply passionate about the implementation of behavioural psychology into holistic well-being, including helping businesses adopt a less capitalistic and more regenerative attitude. Apart from working at Innate Motion, I possess a diploma in psychotherapy and I spend 1 day a week working at a psychology clinic.

I personally believe the 3 most important things in life are kindness, deep connections, as well as a solid Whatsapp sticker pack.

Cathy Wang
uplifting cheerleader
Shanghai
Cathy Wang
Business Humanizer and Cultural Decoder
Shanghai
13:17
Speaks: English, Chinese

cathy@innatemotion.com

+8613967380433

A Cyborg, dancer-wanna-be, traveler, maybe sociologist, passionate for psychotherapy & time management I enjoy the feeling of being on the road, to travel through or live in different places. One is to observe cultural differences, the other is to realize the so-called cultural differences is a misleading term – it’s a way more complex system beyond country, race, or ethnicity. And fast conclusions can shut yourself out from deeper connections.

Ever since I graduated from my masters in MSc Culture and Society, I’ve been working as a business humanizer, keen to apply human insights and methodologies I acquired to the real world, to the commercial world. 

Marina Palma
brave-hearted challenger
Madrid
Marina Palma
Business Humanizer and Affiliate Partner
Madrid
07:17
Speaks: English, Spanish
+34 623 330 760

Passionate status-quo challenger, thought-leader, creative strategist, relentless optimist and unconditionally loving wife, mother, sister, friend and pet owner. 25+ years of living and working worldwide with leading global companies led me to embrace the power of “&” to connect Humanity & Business, Art & Science, Global & Local, and bring brands to life, achieving outstanding results through ambitious strategic vision and powerful solutions. 

I’ve joined Innate Motion to help humanize businesses and organizations, as a key force to co-create a regenerative future for all. 

Clarissa Alicia
enduring pragmatist
Jakarta
Clarissa Alicia
Business Humanizer and Cultural Decoder
Jakarta
12:17
Speaks: English, Indonesian, Javanese, Korean

clarissa@innatemotion.com

+62 858 1090 0795

Energetic, talkative, easy-going, ambivert, fair problem-solver, foodie, a digital native who likes to ride on the trend, passionate for beauty, and not afraid to try new things. I’m a firm believer in “if there’s a will, there’s always a way.” This word is what keeps me going whenever I meet roadblocks throughout my whole life.

My background in communication sparked my interest in understanding the different perspectives that everyone has. Through Innate Motion, I’m able to explore more and understand the underlying reasons behind it by utilizing the tools and methodologies that we have. I love to see how this understanding helps businesses connect with their people and find their true purpose, which will help build a better society and a better world for us.

Mai Huan-Maury
path-building idealist
Paris
Mai Huan-Maury
Business Humanizer and Cultural Decoder
Paris
07:17
Speaks: English, French

mai@innatemotion.com

+33 6 61 33 01 92

A sociologist, Transactional Analysis therapist, fashion lover, food addict and proud mum of Paul and Come and of our energetic Australian Shepherd Willow. I was born and raised in France by a Vietnamese father and a German mother. Growing up with multiple cultural influences formed my open-mindedness and nurtured my curiosity of understanding people for who they are beyond their labels.

I have always been passionate about the beauty and complexity of the human psyche, so I pursued the study of Social Sciences and Psychology. There is not a day at Innate Motion where I do not put these skills to work. I am intrigued to help companies and brands to build a deeper and more genuine relationship with the people they want to serve. To do so, I use the power of empathy and deep listening skills to unearth what moves human beings and how we can engage them in the most meaningful way. A brighter human future starts one person at a time.

See everyone
Opinions
Across the board we’re witnessing the rise of ‘brand purpose,’ but a brand’s purpose must be more than just a campaign idea or a 30-second ad spot. 
5 min read
Stories
Essity
When you think of a hygiene brand, do the words bold and daring come to mind? Not really right! Zewa, an Essity brand, is!
2 min read
Stories
We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims? 
2 min read
Stories
The way we produce and consume food too often damages people’s health and our planet’s natural resources. Eating less meat is one of the key levers for change.
2 min read
Opinions
“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” 
4 min read
Opinions
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
6 min read
Podcasts
Business in the Age of Empathy
In our podcast series, you will meet some of the humans behind the world’s leading regenerative brands and movements. You will learn about their struggles and failures, the challenges and brick walls they sometimes hit. You will also learn about the massive impact they are making towards engineering a world that we all want to be a part of.
Episodes 1, 2 & 3 available now