We pave the way for regenerative futures by humanizing business, with empathy as a driving force.
As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.
We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
one person at a time
Motivational Unifier, dedicated team player, critical challenger, business humanizer, husband, friend, and urban explorer. I am a qualitative researcher and brand strategist at heart, excited to be able to deep dive for learnings on a global level. I love to translate deep human and cultural understanding into accessible and actionable insights.
I believe that my naturally more introverted and observing character is a strength. I am nonjudgemental and unapologetically open to different points of view, before crafting substantiated strategic advice. I help our team as well as client teams to grow their empathy fitness and ultimately their business success.
+32 497 05 2423
Energetic, loving people, boundary pusher, entrepreneurial jester.
I see people’s creativity as the principal source of transformation. I bring people to think bigger than they had imagined. I believe the world is generous and full of opportunities. It is up to us to believe in a regenerative future and make it happen, starting now with our close ones.
I worked in various companies, from high tech to food, from global to local players in the development world. I am an entrepreneur who failed several times, always moving with a growth mindset, looking to share what I learned to benefit the many.
I’m a reductivist who loves to geek out on words, a passionate debater, and a cookbook collector. I am endlessly energized by finding that beautiful and elusive red thread that connects so many ways of doing and being across cultures. I thrive on the challenge of distillation, on simplifying the complex, and chasing perfection: the instantly obvious yet completely surprising.
I have spent 15+ years helping clients free themselves from the wallpaper, the jargon and cut through business as usual to shape something of value for the world — always through the eyes of people. I like to voice my strong opinions on Forbes Agency Council and Fast Company Executive Board.
+34 699 593 817
A path-building idealist, food and wine enthusiast, aspiring interior designer, proud dog mom, pending sci-fi writer. I am addicted to experiencing new places, and I adore how local foods can tell a delicious story of history and culture. Eventually one of my culinary expeditions led me to shift my life from Orlando, Florida, USA to Seville, Spain.
As a business humanizer, I love working with companies to better understand the people they serve and to unlock their ability to be a force for good. I personally like to contribute by capturing deep human and cultural insights into engaging narratives that mobilize people around a shared vision. Relevant storytelling is important to propel humanity into the desired action for positive impact. I believe that if we make empathy our superpower we can make the world a beautiful place to live for generations to come.
Motivational Unifier, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.
Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.