Case Studies

Articles & Events

This Month's Human Sense With Innate Motion

We have applied our human sense lens to issues of global food security, young entrepreneurs and brands designing for humanization and cultural connection in a curated roundup of recent global brand news.

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The Future of Business Success is Feminine

Join us in London for our upcoming event, The Future of Business Success is Feminine, hosted in collaboration with Collective London and the Drum on 29 June to learn how to unlock the value of feminine contribution with a purpose mindset.

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Innate Motion Signs B Corp Re-certification With Improved Score

We are proud to announce that we have been re-certified as an official B Corporation with an improved overall score! Together, we are a movement, unlocking the power of business as a force for good.

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Moto-taxi with Pride

We have partnered with MM4P, a UNCDF initiative, in Benin to encourage a human-centered design approach to accelerating change through digital financial services growth for moto-taxi drivers based in the city.

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Legalize Giving

Business can be a force for good, but only if we reimagine our roles and collaboratively build structures which allow us to blend for-profit endeavours and for people thinking.

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The Future Is Feminine

Jeff Macdonald believes that the strong showing of Jeremy Corbyn and Bernie Sanders amongst younger voters is evidence of the growing desire, amongst both men and women, for more feminine values from their leaders, their businesses and their brands

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Dual lives: double standards in feminine Indonesia

Nowadays we see many campaigns on our social networks that empower women to spread their wings. What we see today in the global media channel is a variety of campaigns that encourage women to be strong, and to not let their femininity to confine what they wish to pursue.

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Mobilise your communities

Digital technology and a more outward-looking, civic-minded generation is opening up huge opportunities for brands to build deeper, more meaningful relationships with people. We live in a world where 8 million people contribute to Kickstarter and where 48 hours of video are uploaded to YouTube every minute.

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Moving from story-telling to story-doing

Is your brand ready to move from story-telling to story-doing? Read part three of our blog series by Yasmin Kathoria and Kanchana Moodliar, as we explore the vital need for movement brands prepared to drive collaborative action and innovation.

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