Doubling the worldwide growth of a company by humanizing
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Case Studies
Humanizing the ecosystem of mobility for shared and sustainable growth
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They started out as business that they turned into a meaningful brand movement.
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Growing sales of 3D printing services by 200% in 4 years by humanizing business
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If you don’t live in China, you have probably never heard of Dabao.
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How can you transform a toxic brand into one that is loved even more than before?
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Anouk Lagae
Chief Marketing Officer Duvel Moortgat
"If you want to do extraordinary things in life, you need to surround you with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenge our thinking - they are my (professional) oxygen. Trying to create legacies together."
Marc Mathieu
CMO Samsung & Former Unilever SVP Marketing
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always"
Sandrine Conseilller
Marketing & Branding EVP Lacoste & Former Global Brand VP Unilever
"Imagining Sunsilk as an activist took us to a different place. It helped us see how we could make a difference to the girls we serve. It was super helpful to develop the sustainability plans for the brand, and integrate them into our branding strategy"
Eugenio Mendez
VP Global Marketing - Water, Enhanced Water and Sports Drinks at The Coca-Cola Company
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind the client to keep the conversation human, and to remember that we are talking about people and not numbers."
Fried Vancraen
CEO Materialise & Board Chairman Africa Drive
"Innate Motion brought us techniques to transfer to all our employees and beyond; from the way we brand our different business units and products. The process made us feel our human relevance in a way that no words can describe"
Conrad Shezi
Regional Director Brand Building Unilever Central Africa
"Innate Motion is genuinely interested in making a difference and in helping me succeed. Together, we have repositioned 4 local jewels and their methodology helped us unlock human truths in a way that is genuinely Afrocentric and relevant to our markets. They are not an agency…they are a family that I’m proud to be a part of"
Articles & Events
This Month's Human Sense With Innate Motion
We have applied our human sense lens to issues of global food security, young entrepreneurs and brands designing for humanization and cultural connection in a curated roundup of recent global brand news.
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The Future of Business Success is Feminine
Join us in London for our upcoming event, The Future of Business Success is Feminine, hosted in collaboration with Collective London and the Drum on 29 June to learn how to unlock the value of feminine contribution with a purpose mindset.
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Innate Motion Signs B Corp Re-certification With Improved Score
We are proud to announce that we have been re-certified as an official B Corporation with an improved overall score! Together, we are a movement, unlocking the power of business as a force for good.
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Moto-taxi with Pride
We have partnered with MM4P, a UNCDF initiative, in Benin to encourage a human-centered design approach to accelerating change through digital financial services growth for moto-taxi drivers based in the city.
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Legalize Giving
Business can be a force for good, but only if we reimagine our roles and collaboratively build structures which allow us to blend for-profit endeavours and for people thinking.
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The Future Is Feminine
Jeff Macdonald believes that the strong showing of Jeremy Corbyn and Bernie Sanders amongst younger voters is evidence of the growing desire, amongst both men and women, for more feminine values from their leaders, their businesses and their brands
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Dual lives: double standards in feminine Indonesia
Nowadays we see many campaigns on our social networks that empower women to spread their wings. What we see today in the global media channel is a variety of campaigns that encourage women to be strong, and to not let their femininity to confine what they wish to pursue.
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Mobilise your communities
Digital technology and a more outward-looking, civic-minded generation is opening up huge opportunities for brands to build deeper, more meaningful relationships with people. We live in a world where 8 million people contribute to Kickstarter and where 48 hours of video are uploaded to YouTube every minute.
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Moving from story-telling to story-doing
Is your brand ready to move from story-telling to story-doing? Read part three of our blog series by Yasmin Kathoria and Kanchana Moodliar, as we explore the vital need for movement brands prepared to drive collaborative action and innovation.
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