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We pave the way for regenerative futures by humanizing business, with empathy as a driving force.
As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.
We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
one person at a time
A Cyborg, dancer-wanna-be, traveler, maybe sociologist, passionate for psychotherapy & time management I enjoy the feeling of being on the road, to travel through or live in different places. One is to observe cultural differences, the other is to realize the so-called cultural differences is a misleading term – it’s a way more complex system beyond country, race, or ethnicity. And fast conclusions can shut yourself out from deeper connections.
Ever since I graduated from my masters in MSc Culture and Society, I’ve been working as a business humanizer, keen to apply human insights and methodologies I acquired to the real world, to the commercial world.
Path Building Idealist, Daring, proactive, sometimes very stubborn, lover of animals and life. By the time that I was 22, I had already lived in 6 different countries; which for me was always very exciting. I had an easy time sucking in all that was new and adapting to my new surroundings and in a way, I believe this was a crash course to understanding and decoding people and cultures as well as practicing the power of empathy.
I have a father who inspired and exposed me to the world of business and a mother who taught me the tricks of life. I have worked in a couple of different fields, graduating in law, later working with art, and now putting brainpower to help companies define their purpose and be better contributors to the world. My degrees and trajectories have helped me to join the practical, theoretical, and poetic visions of business.
I’m a reductivist who loves to geek out on words, a passionate debater, and a cookbook collector. I am endlessly energized by finding that beautiful and elusive red thread that connects so many ways of doing and being across cultures. I thrive on the challenge of distillation, on simplifying the complex, and chasing perfection: the instantly obvious yet completely surprising.
I have spent 15+ years helping clients free themselves from the wallpaper, the jargon and cut through business as usual to shape something of value for the world — always through the eyes of people. I like to voice my strong opinions on Forbes Agency Council and Fast Company Executive Board.
Bart has always been interested in human behavior and how it is influenced. He recently finished his studies for a Master in cultural psychology at the University of Amsterdam. After doing his internship at Innate Motion he starts as a Cultural Decoder, using his academic skills and knowledge outside of the academic field.
He likes to connect to people all over the world and experience different cultures first hand, someday he would like to travel the world on a sailboat!
I’m a welcome change practitioner and a natural born silo shifter. I am passionate about sports like rugby or tennis, and about my family. I love to use business as a tool for creativity and community building. Hence I operate best as an entrepreneur, impact investor and senior adviser helping others build brands and use business as a force for good.
To better share my expertise in humanizing business, I’ve co-authored several books like Creating value people to people, Activists Dare to Care, and Beyond the power girl. I am a cofounder of Innate motion, African Drive, The Regenerative Alliance and and Innate Active. Core to my leadership across all these businesses is the belief that business becomes infinitely more valuable for everyone when we create value together as people for people.
