Doubling the worldwide growth of a company by humanizing
Discover MoreCase Studies
Case Studies
Humanizing the ecosystem of mobility for shared and sustainable growth
Discover More
They started out as business that they turned into a meaningful brand movement.
Discover More
Growing sales of 3D printing services by 200% in 4 years by humanizing business
Discover More
If you don’t live in China, you have probably never heard of Dabao.
Discover More
How can you transform a toxic brand into one that is loved even more than before?
Discover MoreReviews
Yeo Ziobeieton
Managing Director of Unilever Francophone West Africa
"As managing director at Unilever Francophone West Africa, I faced a declining business. The leadership challenge was transforming the team. Making our mission and vision relevant and real within the specific cultural context. Innate Motion helped us to give human sense to our business strategy. First they made us aware of what type of Change-makers we are and made us empathize with each other. Secondly we co-created the change journey with the middle management, using the power of play and the logic of scrum. It helped us to turn around the business within a year with a highly motivated and committed workforce."
Anouk Lagae
Chief Marketing Officer Duvel Moortgat
"If you want to do extraordinary things in life, you need to surround you with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenge our thinking - they are my (professional) oxygen. Trying to create legacies together."
Marc Mathieu
CMO Samsung & Former Unilever SVP Marketing
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always"
Sandrine Conseilller
Marketing & Branding EVP Lacoste & Former Global Brand VP Unilever
"Imagining Sunsilk as an activist took us to a different place. It helped us see how we could make a difference to the girls we serve. It was super helpful to develop the sustainability plans for the brand, and integrate them into our branding strategy"
Eugenio Mendez
VP Global Marketing - Water, Enhanced Water and Sports Drinks at The Coca-Cola Company
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind the client to keep the conversation human, and to remember that we are talking about people and not numbers."
Fried Vancraen
CEO Materialise & Board Chairman Africa Drive
"Innate Motion brought us techniques to transfer to all our employees and beyond; from the way we brand our different business units and products. The process made us feel our human relevance in a way that no words can describe"
Articles & Events
What's Holding Indonesians Back? Themselves
In a work session with professionals from diverse backgrounds, I was confronted with a question – “What did you think of our team in Jakarta?” To give a bit of context, the work session was in Amsterdam, as part of a global project where Indonesia is one of the key markets along with other Asian and European markets.
Read More
What Elon Musk says to purpose fatigue #makerbrands
Last night, a good friend told me on the phone that she had a serious case of purpose fatigue. She just stumbled over one more Always ad (or was it Volvo?), and it was one too much. One too much of syrupy, tear jerking, do-good, Cannes Award nominee ad. I can relate.
Read More
Blockchain will revolutionize marketing. Are you ready?
Blockchain for most people is still mainly known because of the use in cryptocurrencies such as Bitcoins. But its use will drastically change business in more applications. Moyee Coffee is using Blockchain to capture all transactions linked to its coffee from farmer to store.
Read More
Wall Street's 2018 push for purpose
On Monday January 8th, board-members of Apple had probably just recovered their iPhones from their kids who had been using them for gaming during the weekend, when they read the message from two major investors: "Take action against smartphone addiction amongst children."
Read More
Purpose branding: two checkmarks between success and failure
Brands have a unique ability to make a difference in our lives when they nurture an invest in what we desire. To be truly impactful, Subodh Deshpande thinks brands with a purpose need to tick off two key checkboxes.
Read More
African Drive: Attend the Annual Investor Meeting
African Drive wants to change the lives of commuters by using business as a force for good.
Read More
Building Brands and Businesses as a Force for Good
We are proud to be a certified B corporation and are committed to being a part of a global movement which seeks to use business as a force for good.
Read More
This Month's Human Sense With Innate Motion
This month we apply our human sense lens to Puerto Rico, Fenty Beauty and Beyoncé’s involvement in the International Day of the Girl in a curated roundup of recent global brand news.
Read More
Beyond the Year of Giving
The Beyond the Year of Giving event recently concluded in Abu Dhabi, marking our successful partnership with Arab Foundations Forum and INSEAD by bringing the worlds of business, academia and NGOs together to engage and create a more sustainable form of giving
Read More