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Are you interested in driving meaningful growth for your business? We will help you to humanize your business and pave the way for regenerative futures.
As a global purpose agency, we enable businesses to accelerate the pursuit of a better world by putting people and the planet at the center of business strategies.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
with fierce empathy
A Cyborg, dancer-wanna-be, traveler, maybe sociologist, passionate about psychotherapy & time management, I enjoy being on the road, traveling through, or living in different places. One is to observe cultural differences, and the other is to realize that the so-called cultural differences are a misleading term – a more complex system beyond country, race, or ethnicity. And fast conclusions can shut you out from more profound connections.
Ever since I graduated with my masters in MSc Culture and Society, I’ve been working as a Business Humanizer, keen to apply human insights and methodologies I acquired to the real world, to the commercial world. Being an Enthusiast, I want to create a more tolerant and prosperous world where we embrace, rather than fear, difference, and diversity.
Jester, economist, food lover, stubborn innovator, and passionate Italian. I believe in food innovation through a solid understanding of people and food cultures. Essential in here is the actual food preparation as a chef does. Only by bringing people around the global table to explore food can one develop something new, appealing, and relevant.
I build an international career in Unilever for 15 years in brand visioning, positioning, and innovation. At Innate Motion, I love to find new perspectives to make brands more relevant for the business and the people they serve.
English
German
santiago@innatemotion.com
+49 179 2145970
Global citizen, motivational unifier, pop music-obsessed, and a big fan of empanadas. It was in my homeland, Colombia, where I learned how to work collaboratively and across differences to address challenges during times of conflict. Raised by a family that encouraged me early on to follow my dreams and always strive to make a difference, I embarked on a journey to better understand my purpose. A journey that has taken me from my hometown, Medellin, to Cairo, New Delhi, Cape Town, and now, Berlin.
My life choices have been driven by my curiosity in seeking out different perspectives and ideas to create innovative solutions in coherence with the needs of our planet. Along this journey, I have worked in various industries and cultural contexts. As a Business Humanizer, I get to channel these life experiences and help businesses unlock their potential to make a positive change. By harnessing the power of storytelling and life-centered design, I strive to craft powerful strategies that inspire action for a regenerative future.
English
French
adystra@innatemotion.com
+65 8600 6423
I am a big believer in sports and the benefit it gives. I see sport creates friendships between people who would not normally communicate. Having the experience of running more than 10 marathons, I learned so much about endurance training and how it can be applied in everyday life: don’t strive for perfection. Instead, challenge yourself to be better and minimize any obstacles that prevent you from getting there.
I read sports marketing and have worked with various global sports brands. Besides humanizing business with Innate Motion, I also act as a running coach, helping recreational athletes achieve their running goals.
Enthusiast, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.
Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.
