As a global regenerative purpose agency, we enable business to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.
We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.
We are paving the way for regenerative futures by humanizing business, with empathy as a driving force.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, marketing, empathy skills, and business knowledge for companies to discover their role in a regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
one person at a time
Passionate status-quo challenger, thought-leader, creative strategist, relentless optimist and unconditionally loving wife, mother, sister, friend and pet owner. 25+ years of living and working worldwide with leading global companies led me to embrace the power of “&” to connect Humanity & Business, Art & Science, Global & Local, and bring brands to life, achieving outstanding results through ambitious strategic vision and powerful solutions.
I’ve joined Innate Motion to help humanize businesses and organizations, as a key force to co-create a regenerative future for all.
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Enlightened Hero, beauty lover, fashionista, and the coolest mum to her two boys, Leon and Quentin. I love talking to people about the choices they make in life. Why buying this brand and not the other? Why do some have a 3 step skincare regimen, and others are only satisfied with ten steps each day? Only after talking to people worldwide, I got to understand China, my country of birth.
It takes fierce empathy to listen to people without judgment. I believe in the power of projective techniques to stimulate conversations and discover the deeper why behind the answers. Understanding people’s behavior unlocks the triggers to vital behavior that changes the world for the better.
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.
I’m a welcome change practitioner and a natural born silo shifter. I am passionate about sports like rugby or tennis, and about my family. I love to use business as a tool for creativity and community building. Hence I operate best as an entrepreneur, impact investor and senior adviser helping others build brands and use business as a force for good.
To better share my expertise in humanizing business, I’ve co-authored several books like Creating value people to people, Activists Dare to Care, and Beyond the power girl. I am a cofounder of Innate motion, African Drive, The Regenerative Alliance and and Innate Active. Core to my leadership across all these businesses is the belief that business becomes infinitely more valuable for everyone when we create value together as people for people.
Curious mind, open heart, polymath, creative problem solver, adventurer, snowboarder, surfer, musician, biohacker, hedonist, lover, son, brother, friend, student of life. Since coming of age, I see the world bringing exciting opportunities yet socially and environmentally unfair. This realization triggered a lifelong journey around the world to understand better, discover new ideas, push new boundaries, and enjoy life. I believe in co-creating a world that is more generous and open to all beings.
Hence, my personal calling is to liberate as many people as possible from limiting narratives by sharing experiences and fresh perspectives. I joined Innate Motion in 2008 because I was attracted to the idea of humanizing business. This decision has taken me on an eclectic series of impact-driven projects involving research, brand & business transformation, and innovation for various industries across 5 continents.