Case Studies

Articles & Events

Purpose branding: two checkmarks between success and failure

Brands have a unique ability to make a difference in our lives when they nurture an invest in what we desire. To be truly impactful, Subodh Deshpande thinks brands with a purpose need to tick off two key checkboxes.

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African Drive: Attend the Annual Investor Meeting

African Drive wants to change the lives of commuters by using business as a force for good.

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Building Brands and Businesses as a Force for Good

We are proud to be a certified B corporation and are committed to being a part of a global movement which seeks to use business as a force for good.

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Join our team

Does working as a project coordinator with an international team in brand consultancy appeal to you?

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This Month's Human Sense With Innate Motion

This month we apply our human sense lens to Puerto Rico, Fenty Beauty and Beyoncé’s involvement in the International Day of the Girl in a curated roundup of recent global brand news.

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Beyond the Year of Giving

The Beyond the Year of Giving event recently concluded in Abu Dhabi, marking our successful partnership with Arab Foundations Forum and INSEAD by bringing the worlds of business, academia and NGOs together to engage and create a more sustainable form of giving

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What can Unilever learn from a video game on how to fix shareholder capitalism?

As brands and businesses look towards the future with success and sustainability in mind, we all often default to thinking that competitiveness is the only path to continued cultural relevance.

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This Month's Human Sense With Innate Motion

We have applied our human sense lens to issues of global food security, young entrepreneurs and brands designing for humanization and cultural connection in a curated roundup of recent global brand news.

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Love brands RIP. Citizen brands are the future of marketing

The increasing number of brands actively supporting causes such as LGBTQ+ rights is growing evidence of a fundamental shift in the role of brands in our world. Not all brands are getting it right (hello Pepsi). But the brands that are, represent a new breed of brand.

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