Menu
INSTAGRAM LINKEDIN Proudly a B Corp®
Empathy is Fierce
Scroll Down
Watch the Video
ABOUT US

As a global regenerative purpose agency, we enable business to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.

We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.

We are paving the way for regenerative futures by humanizing business, with empathy as a driving force.

PRACTICES

We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.

We combine psychology, sociology, marketing, empathy skills, and business knowledge for companies to discover their role in a regenerative future.

We design collaborative journeys that enable people to welcome change and scale positive impact.

BUSINESS HUMANIZERS
Making change a reality
one person at a time
Hallo,
Amsterdam
Hello,
Atlanta
สวัสดี,
Bangkok
Hallo,
Basel
Hola,
Bilbao
Bonjour,
Brussels
Hello,
Cape Town
Hello,
Durban
Hallo,
Frankfurt
Xin chào,
Ho Chi Minh City
Halo,
Jakarta
Hello,
Johannesburg
Hello,
London
Hola,
Madrid
Hello,
Miami
Bonjour,
Paris
Ciao,
Rome
Oi,
Sao Paulo
Hola,
Seville
你好,
Shanghai
你好,
Singapore
こんにちは,
Tokyo
Hallo,
Utrecht
Joyshree Reinelt
brave-hearted challenger
Frankfurt
Joyshree Reinelt
Business Humanizer and CEO
Frankfurt
09:24
Speaks: English, German

joyshree@innatemotion.com

+49 151 116 709 95

Female hero,  approachable intellect, courageous entrepreneur, thought-leading psychologist, keynote speaker, lover of Oliver, mum of Jay and forest jogger with husky Yuki. I love to relate to people for who they truly. I believe that when we are aware of our conscious biases and learn to overcome stereotypes and labels, we can relate more genuinely and without judgment to every human being. This to me is the prerequisite to bridge divides, unite humanity and fight social injustice.

I co-founded Innate Motion with the ambition to humanize  business. I love to be at the service of businesses and brands that want to build a sustainable human future. In order to have an impact at scale, we need to change the way we live, consume, and relate to each other and nature. Every day, I do my best to fuel the regenerative business movement by being radically collaborative and fiercely empathetic.

Fang Qi Lim
enduring pragmatist
Singapore
Fang Qi Lim
Business Humanizer and Life Support
Singapore
15:24
Speaks: Chinese, English

Born to organize, a free spirit, single mom, ex-vegetarian, erstwhile flutist, fitness enthusiast

After graduating from business school and exploring roles in secretarial, personal assistance, office administration, and real estate sales, I found my place in the Life Support team of Innate Motion in 2014, and my calling in coordinating projects across the globe. The demands of my work keep me on my toes. From simplifying information into concise steps to connecting the dots, problem-solving, and making processes work more efficiently, I enjoy the varied challenges of this game of work.

Moniek Tersmette
female outlaw
Amsterdam
Moniek Tersmette
Business Humanizer and COO
Amsterdam
09:24
Speaks: english
dutch
french

moniek@innatemotion.com

+31 654 266 960

Female Outlaw, progressive caregiver, psychologist, and fearless cold-water swimmer. I am an advocate of driving change through everyday behavior. Relentlessly I bring people and teams in close contact with the people they serve. Lowering the barriers to go out there with empathy training. I believe in fierce empathy to build transformational strategies. 

I’m responsible for the unique profile of Innate Motion with its officeless structure, diverse team, bottom-up accountability, and borderless care. Thanks to the team and my stubborn optimism, this culture and organization exist.

Zhor Boucetta
enduring pragmatist
Frankfurt
Zhor Boucetta
Business Humanizer and Life Support
Frankfurt
09:24
Speaks: English, German

zhor@innatemotion.com

+49 174 98 12 755

Protective Caregiver, passionate to make the impossible possible, living the motto: organization is everything, impossible is nothing. Having undergone a formal education to become an office organization and communication professional I started my career at a large German bank, so I could hone my skills in a highly diligent environment. 

Joining Innate Motion was a purposeful life decision for me. Working for a company that uses business as a force for good, beyond profit, feels gratifying. I choose to coordinate complex projects with many moving pieces that involve many different stakeholders. Every day I put my organizational and problem-solving skills at the service of those who want to help create a better future for us and our children.

Aurelia Petrov
brave-hearted challenger
Brussels
Aurelia Petrov
Business Humanizer and Partner
Brussels
09:24
Speaks: English, French, German, Romanian, Russian

aurelia@innatemotion.com

+32 483683578

A restless explorer, a passionate believer in the good power of humankind, a creativity seeker in all forms, and a sea lover. I look for diversity and dynamism to keep me going, so I have always actively chosen to expose myself to new and different environments. I have nurtured the richness of my experiences by working with governmental institutions, NGOs, and private companies. Learning how to speak 7 languages has been priceless to navigate across cultural, people, and country borders. 

At Innate Motion, I help brands and organizations bring out their best by being closer to the people and their needs. With over 10 years of experience in facilitation, I smoothly lead diverse stakeholders and teams through empathy-driven journeys that result in a shared vision of purpose and contribution. Every day I try to grow the movement of those who contribute to fighting the global struggle for a regenerative world.

See everyone
Opinions
For far too long, humans took too much and gave too little. Today, humanity is at a turning point where we are conscious of the damage we caused, and finally eager to reverse it.
1 min read
Opinions
Across the board we’re witnessing the rise of ‘brand purpose,’ but a brand’s purpose must be more than just a campaign idea or a 30-second ad spot. 
5 min read
Stories
We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims? 
2 min read
Stories
The way we produce and consume food too often damages people’s health and our planet’s natural resources. Eating less meat is one of the key levers for change.
2 min read
Opinions
“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” 
4 min read
Opinions
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
6 min read