we are a global brand strategy company
A team of social activists, marketers, psychologists and entrepreneurs. Come and have a chat with us.
pioneers in purpose positioning
We craft brands that people love. Brands that represent people in how they wish to see the world, aspire to be and yearn to feel. Brands that stand up for a better world.
turning
purpose
into action
We engage people to feel moved and ready to contribute to the change they want to see. Brands in action for a better world.
regenerative
value
creation
We are associated with the NOW Partners to provide a new business logic to help organisations not just extract value, but to become a part of the regenerative economy.
using business
as a force
for good
We are proud to be part of the B Corp movement using business to build a sustainable future for all.
we are business humanizers
who we are
and how we do what we do
our humanizing journeys
what our clients say
"I just love the business humanizing Brand Purpose model that Innate Motion have designed. It literally transforms the way our brand teams start to see their consumers (a.k.a the people we serve) and takes them on a human journey of unlocking the value our brands can add to people’s lives. Kanchana and Yasmin bring an untouchable chemistry to the workshops and take the team through emotional highs and lows in co-creating consumer-led ‘believers pyramids’ and manifesto’s that will form the bedrock of brand innovation and creative communication for years to come."
Tracey Rowles, Tiger Brands
"Working with Innate Motion was transformative for the team at Fairtrade Belgium. We started the process as a traditional positioning exercise and it ended up profoundly changing us as an organization."
Nicholas Lambert, Director of Faitrade Belgium
"If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking - they are my (professional) oxygen. "
Anouk Lagae, Chief Marketing Officer Duvel Moortgat
"Innate Motion has a passion for social entrepreneurship that I have never experienced with any other ‘consulting’ firm. They spent time connecting with me as a person and understanding my deeper vision for my company while gently advising on strategy that should be explored and connections that should be made."
Claire Reid,Chief Impact Officer Reel Gardening
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind me that the client needs to keep the conversation human, and that we are talking about people, not numbers."
Eugenio Mendez,VP Global Marketing - Water, Enhanced Water and Sports Drinks at The Coca-Cola Company
"Innate Motion brought us techniques that can be transferred to all of our employees and beyond; from the way we brand our different business units and products. The process made us feel our human relevance in a way that no words can describe."
Fried Vancrean, CEO Materialise & Board Chairman Africa Drive
"Working in a business environment where standardization of tools and approaches in consumer insights & innovation always pave the way to 'already seen' results, partnering with Innate Motion still promises surprises and unconventional results that are easily turned into action for our business."
Cinzia Marchetti, Market & People Insight Director Barilla
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always."
Marc Mathieu, CMO Samsung & Former Unilever SVP Marketing
"Innate Motion helped me to reposition MTV Networks in Holland from a "House of Brands" to a "Branded House". Now we have a clear mission and truly inspiring beliefs that everyone can recognize and embrace. They are rooted in deep human insights and translate well across every discipline in our company. Staff, clients and our fans have felt - and will continue to feel - the difference they ignited. I will continue to work with Innate Motion wherever I go."
Joris Aperghis, CEO WE Fashion & Former SVP MTV Networks
"The world’s greatest brands know it’s time to step up - time to come together to co-create a sustainable future for everyone. But it’s people who will lead the movement. Their actions, their aspirations and the way they share these with others ultimately determines who gets to play along. The team at Innate genuinely have the answers. I know of no-one else who understands how to build bridges and create shared value as they do."
Nick Davies, Founder & CEO Neighbourly.com
"Do you wonder how your consumer business can be revitalised? Then Innate Motion is the agency you should contact. Not only do they provide you the fresh ingredients and consumer insights to build a new understanding of today's contemporary consumer behaviour. They also inspire, assist and co-create concepts which translate these insights into concrete business opportunities."
Peter Vertregt, Marketing & Sales Director Wegener Media, Former Marketing & Sales Director SBS & Marketing Director Heineken