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Empathy is Fierce
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ABOUT US

We pave the way for regenerative futures by humanizing business, with empathy as a driving force.

As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.

We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.

 

PRACTICES

We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.

We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.

We design collaborative journeys that enable people to welcome change and scale positive impact.

 

BUSINESS HUMANIZERS
Making change a reality
one person at a time
Hallo,
Amsterdam
Hello,
Atlanta
สวัสดี,
Bangkok
Hallo,
Basel
Hola,
Bilbao
Bonjour,
Brussels
Hello,
Cape Town
Hello,
Durban
Hallo,
Frankfurt
Xin chào,
Ho Chi Minh City
Halo,
Jakarta
Hello,
Johannesburg
Hello,
London
Hola,
Madrid
Hello,
Miami
Bonjour,
Paris
Ciao,
Rome
Oi,
Sao Paulo
Hola,
Seville
你好,
Shanghai
你好,
Singapore
Hallo,
Utrecht
Robert Schermers
brave-hearted challenger
Sao Paulo
Robert Schermers
Business Humanizer and Partner
Sao Paulo
04:46
Speaks: Dutch, English, German, Portuguese

robert@innatemotion.com

+ 55 11 955 521 115

I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched. 

Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.

Megan Pratt
path-building idealist
Seville
Megan Pratt
Business Humanizer and Cultural Decoder
Seville
09:46
Speaks: English, Spanish

megan@innatemotion.com

+34 699 593 817

A path-building idealist, food and wine enthusiast, aspiring interior designer, proud dog mom, pending sci-fi writer. I am addicted to experiencing new places, and I adore how local foods can tell a delicious story of history and culture. Eventually one of my culinary expeditions led me to shift my life from Orlando, Florida, USA to Seville, Spain. 

As a business humanizer, I love working with companies to better understand the people they serve and to unlock their ability to be a force for good. I personally like to contribute by capturing deep human and cultural insights into engaging narratives that mobilize people around a shared vision. Relevant storytelling is important to propel humanity into the desired action for positive impact. I believe that if we make empathy our superpower we can make the world a beautiful place to live for generations to come. 

Marcella Nigro
path-building idealist
Paris
Marcella Nigro
Business Humanizer and Cultural Decoder
Paris
09:46
Speaks: English, Italian, Portuguese, French

marcella@innatemotion.com

+55 11 94458 4067

+33 788 610 101

Path Building Idealist, Daring, proactive, sometimes very stubborn, lover of animals and life. By the time that I was 22, I had already lived in 6 different countries; which for me was always very exciting. I had an easy time sucking in all that was new and adapting to my new surroundings and in a way, I believe this was a crash course to understanding and decoding people and cultures as well as practicing the power of empathy.

I have a father who inspired and exposed me to the world of business and a mother who taught me the tricks of life.  I have worked in a couple of different fields, graduating in law, later working with art, and now putting brainpower to help companies define their purpose and be better contributors to the world. My degrees and trajectories have helped me to join the practical, theoretical, and poetic visions of business.

Ben Bogaerts
motivational unifier
Bangkok
Ben Bogaerts
Business Humanizer and Cultural Decoder
Bangkok
15:46
Speaks: Dutch, English

ben@innatemotion.com

+66 890 1717 39

Motivational Unifier, dedicated team player, critical challenger, business humanizer, husband, friend, and urban explorer.  I am a qualitative researcher and brand strategist at heart, excited to be able to deep dive for learnings on a global level. I love to translate deep human and cultural understanding into accessible and actionable insights.

I believe that my naturally more introverted and observing character is a strength. I am nonjudgemental and unapologetically open to different points of view, before crafting substantiated strategic advice. I help our team as well as client teams to grow their empathy fitness and ultimately their business success.  

Riccardo Cristiani
motivational unifier
Miami
Riccardo Cristiani
Business Humanizer and Partner
Miami
03:46
Speaks: English, Italian

riccardo@innatemotion.com

+1 305 297 7705

Motivational Unifier, PhD psychologist, designer, and thought-leading cultural decoder. I am intrigued by human nature and cultural differences. I am always trying to make sense out of human behavior. Today, even more, because the world needs to make a shift towards a regenerative economy. 

I do believe that social scientists can help people welcome the change that is needed. In finding the trigger to make vital behavior easy and pleasurable. Not just great expertise, more a must, because we need the Change Now.

See everyone
Stories
Podcast series
Brands can be purely cosmetic or they can be a force of change, a leadership tool. Every day, we see brands advertise seemingly progressive advertising slogans.
3 min read
Opinions
You have a choice to make.  Will you choose good enough? Or will you power a better way forward?
1 min read
Opinions
In unprecedented times of circumstances, we were given the opportunity to make the best out of a bad situation. To Grow. But what we saw more often than not were leaders exercising masculine forces, focused on domination and avoidance. A very different approach from Jacinda Ardern, the leader of New Zealand who exercised the power of empathy and dared to press the pause button.
1 min read
Stories
Essity
When you think of a hygiene brand, do the words bold and daring come to mind? Not really right! Zewa, an Essity brand, is!
2 min read
Stories
We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims? 
2 min read
Stories
The way we produce and consume food too often damages people’s health and our planet’s natural resources. Eating less meat is one of the key levers for change.
2 min read
Opinions
“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” 
4 min read
Opinions
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
6 min read
Podcasts
Business in the Age of Empathy
In our podcast series, you will meet some of the humans behind the world’s leading regenerative brands and movements. You will learn about their struggles and failures, the challenges and brick walls they sometimes hit. You will also learn about the massive impact they are making towards engineering a world that we all want to be a part of.
7 Episodes available