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Empathy is Fierce
Empathy is Fierce
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ABOUT US

Are you interested in driving meaningful growth for your business? We will help you to humanize your business and pave the way for regenerative futures.

As a global purpose agency, we enable businesses to accelerate the pursuit of a better world by putting people and the planet at the center of business strategies.

PRACTICES

We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.

We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.

We design collaborative journeys that enable people to welcome change and scale positive impact.

 

BUSINESS HUMANIZERS
Leading change from the heart,
with fierce empathy
Hallo,
Amsterdam
Hello,
Atlanta
Halo,
Bali
สวัสดี,
Bangkok
Hola,
Bilbao
Bonjour,
Brussels
Hello,
Cape Town
Hello,
Dallas
Hello,
Durban
Hallo,
Frankfurt
Halo,
Jakarta
Hello,
Johannesburg
Hello,
Lisbon
Hello,
London
Hello,
Miami
Hello,
New York
Hello,
Orlando
Bonjour,
Paris
Ciao,
Rome
Oi,
Sao Paulo
Hola,
Seville
你好,
Shanghai
你好,
Singapore
Aurelia Petrov
explorer
Brussels
Aurelia Petrov
Business Humanizer and Partner
Brussels
07:45
Speaks: English, French, German, Romanian, Russian

aurelia@innatemotion.com

+32 483683578

A restless explorer, a passionate believer in the good power of humankind, a creativity seeker in all forms, and a sea lover. I look for diversity and dynamism to keep me going, so I have always actively chosen to expose myself to new and different environments. I have nurtured the richness of my experiences by working with governmental institutions, NGOs, and private companies. Learning how to speak 7 languages has been priceless to navigate across cultural, people, and country borders. 

At Innate Motion, I help brands and organizations bring out their best by being closer to the people and their needs. With over 10 years of experience in facilitation, I smoothly lead diverse stakeholders and teams through empathy-driven journeys that result in a shared vision of purpose and contribution. Every day I try to grow the movement of those who contribute to fighting the global struggle for a regenerative world.

Thaïs Gyurcsó she/her
caregiver
London
Thaïs Gyurcsó she/her
Business Humanizer and Cultural Decoder
London
06:45
Speaks: English, French, Italian

thais@innatemotion.com

+44 7768477793

A pedagogue, linguist, and potential Bake-Off standout (if they’d only notice!). My journey from a multicultural upbringing has been a fascinating exploration of languages and diverse cultures. This passion has been my guiding force leading me to travel and obtain my degrees in languages, linguistics, and translation. Now based in vibrant London, we are raising our son in a home where three languages and cultures happily coexist.

Fitting the Caregiver archetype, I draw energy from supporting others and find my greatest fulfillment in facilitating personal growth and ‘aha’ moments. At Innate Motion, I channel my flair for words and analytical mindset into research and strategy. My keen empathy and natural penchant for humor allow me to connect with people on a deeper level. Joining the team in 2019, I was captivated by the shared purpose of fostering meaningful growth, a belief I’ve carried into every project I’ve led since.

Gilda Zárate Chabluk
unifier
Bilbao
Gilda Zárate Chabluk
Business Humanizer and Partner
Bilbao
07:45
Speaks: English, French, Portuguese, Spanish

gilda@innatemotion.com

+34 650 07 28 09

+1 302 504 88 08

A Unifier, global citizen, passionate mountaineer (reached the summit of Aconcagua), certified sommelier, ethnic fashion admirer, a friend, daughter, sister, aunt, niece and wife as loyal as my three dogs I was born into a family of mixed backgrounds (Amerindian and European) in my beautiful hometown Mendoza. It instilled a deep curiosity for people and cultures in me. After school, I could not wait to go explore the world and I moved to Europe to study, work and later settle with my Basque husband in Bilbao.

In my daily work, I foster a deeper understanding of people by overcoming cultural biases. I facilitate global multi-cultural teams to relate to each other in more meaningful ways, so we can build brand and product propositions that contribute to people, planet and business growth in a positive way.  It makes me proud to contribute to a shared future of humanity that is socially equitable and inclusive.

Subodh Deshpande
creator
Singapore
Subodh Deshpande
Business Humanizer and Partner
Singapore
13:45
Speaks: English, Hindi, Marathi

subodh@innatemotion.com

+65 9723 3473

I am a Creator, poet, writer, theatre aficionado, and nature lover who likes to walk amongst the green trails of Singapore. My love for creativity led me to a career in advertising in Mumbai, India. I enjoy how culture shapes our lives, and I moved into a role focused on culture-based brand planning. During my advertising career, I worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson, and Unilever. Currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful.

I am troubled about the state of our planet and am deeply interested in projects that are based on regenerative thinking to add back to the planet. I am a firm believer in the B Corp movement, and I participate in leadership discussions on the role of regenerative businesses. My recent projects with leading brands have focussed on transformative humanizing journeys, brand positioning, and communication development. On weekends  I love photographing birds and natural landscapes and writing articles for The Punch magazine India.

Cathy Wang
enthusiast
Shanghai
Cathy Wang
Business Humanizer and Cultural Decoder
Shanghai
13:45
Speaks: English, Chinese

cathy@innatemotion.com

+8613967380433

A Cyborg, dancer-wanna-be, traveler, maybe sociologist, passionate about psychotherapy & time management, I enjoy being on the road, traveling through, or living in different places. One is to observe cultural differences, and the other is to realize that the so-called cultural differences are a misleading term – a more complex system beyond country, race, or ethnicity. And fast conclusions can shut you out from more profound connections.

Ever since I graduated with my masters in MSc Culture and Society, I’ve been working as a Business Humanizer, keen to apply human insights and methodologies I acquired to the real world, to the commercial world. Being an Enthusiast, I want to create a more tolerant and prosperous world where we embrace, rather than fear, difference, and diversity.

See everyone
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Opinions
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Opinions
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
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Podcasts
Business in the Age of Empathy
In our podcast series, you will meet some of the humans behind the world’s leading regenerative brands and movements. You will learn about their struggles and failures, the challenges and brick walls they sometimes hit. You will also learn about the massive impact they are making towards engineering a world that we all want to be a part of.
Books
Utopia Brands and Fierce Empathy. Guarantee your copies of our books today!
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