As a global regenerative purpose agency, we enable business to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.
We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.
We are paving the way for regenerative futures by humanizing business, with empathy as a driving force.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, marketing, empathy skills, and business knowledge for companies to discover their role in a regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
one person at a time
Born to organize, a free spirit, single mom, ex-vegetarian, erstwhile flutist, fitness enthusiast
After graduating from business school and exploring roles in secretarial, personal assistance, office administration, and real estate sales, I found my place in the Life Support team of Innate Motion in 2014, and my calling in coordinating projects across the globe. The demands of my work keep me on my toes. From simplifying information into concise steps to connecting the dots, problem-solving, and making processes work more efficiently, I enjoy the varied challenges of this game of work.
I’m a reductivist who loves to geek out on words, a passionate debater, and a cookbook collector. I am endlessly energized by finding that beautiful and elusive red thread that connects so many ways of doing and being across cultures. I thrive on the challenge of distillation, on simplifying the complex, and chasing perfection: the instantly obvious yet completely surprising.
I have spent 15+ years helping clients free themselves from the wallpaper, the jargon and cut through business as usual to shape something of value for the world — always through the eyes of people. I like to voice my strong opinions on Forbes Agency Council and Fast Company Executive Board.
Motivational Unifier, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.
Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.
Business humanizer, nature & animal lover, black belt of martial art, and buddy My life has been about harmonizing the values of East and West. Born in Nara, the ancient capital of Japan, I grew up respecting my historian grandfather followed by my teen years in San Francisco. I have extensively lived in the USA, Singapore, Thailand, India, and Australia, and am now back in Japan where I live with my wife & three cats in Tokyo.
I have amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies.
A Motivational Unifier, global citizen, passionate mountaineer (reached the summit of Aconcagua), certified sommelier, ethnic fashion admirer, a friend, daughter, sister, aunt, niece and wife as loyal as my three dogs I was born into a family of mixed backgrounds (Amerindian and European) in my beautiful hometown Mendoza. It instilled a deep curiosity for people and cultures in me. After school, I could not wait to go explore the world and I moved to Europe to study, work and later settle with my Basque husband in Bilbao.
In my daily work, I foster a deeper understanding of people by overcoming cultural biases. I facilitate global multi-cultural teams to relate to each other in more meaningful ways, so we can build brand and product propositions that contribute to people, planet and business growth in a positive way. It makes me proud to contribute to a shared future of humanity that is socially equitable and inclusive.
