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Are you interested in driving meaningful growth for your business? We will help you to humanize your business and pave the way for regenerative futures.
As a global purpose agency, we enable businesses to accelerate the pursuit of a better world by putting people and the planet at the center of business strategies.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
with fierce empathy
I have always loved connecting with people and am fascinated by different cultures and languages. My background is in marketing for leading brands in the beauty, FMCG, and start-up industries. The profound feeling of building brands in a human-centric way is what led me to join Innate Motion.
My purpose comes to life daily by creating meaningful strategies for brands that positively impact people and communities. Additionally, I am an Advisory Board Member at The Body Shop UK. A true millennial, when I am not at Innate Motion you will find me at a pilates class, trying out the hottest new restaurants, or following the latest trends on social media.
Enthusiast, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.
Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.
Enlightened Hero, community builder, fashionista, and world’s best event organizer. I am passionate about people. I believe that people can only bring their best when they feel good and comfortable. At Innate Motion, I focus on bringing everyone along, so we can all shine together. Therefore I constantly train my empathy fitness and that of the people around me.
I love paying attention to details. Never a nuisance, always a pleasure. Thanks to my marketing and public relations studies, I learned the utmost importance of perfect service and presentation in business and life.
Crusader, beauty lover, fashionista, and the most fabulous mum to her two boys, Leon and Quentin. I love talking to people about the choices they make in life. Why buy this brand and not the other? Why do some have a 3 step skincare regimen, and others are only satisfied with ten steps daily? I understood China, my country of birth, only after talking to people worldwide.
As a Crusader, I believe humanity is key to creating a better world.
It takes fierce empathy to listen to people without judgment. I believe in the power of projective techniques to stimulate conversations and discover the deeper why behind the answers. Understanding people’s behavior unlocks the triggers to vital behavior that improves the world.
Jester, economist, food lover, stubborn innovator, and passionate Italian. I believe in food innovation through a solid understanding of people and food cultures. Essential in here is the actual food preparation as a chef does. Only by bringing people around the global table to explore food can one develop something new, appealing, and relevant.
I build an international career in Unilever for 15 years in brand visioning, positioning, and innovation. At Innate Motion, I love to find new perspectives to make brands more relevant for the business and the people they serve.
