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Building Brands

Research & human sense making

We turn strategic research into human sense making journeys. Using immersive face to face conversations, online communities, cultural analysis, or decoding, we create the human understanding that tells you how to make a difference.

Positioning with purpose

To us, a business with purpose is one that uses its assets at best to be useful to its ecosystem, and thrives because people recognize the value it brings. We position brands and businesses to grow by making a difference.

Co-creating innovation & engagement

Turning a strategy into innovation and engagement plans only works when diverse skills are brought together. We design ways for experts, business people, and all their stakeholders to learn, imagine and craft together

Transforming Business

Purpose as a management tool

Turning a business into a force of good is not a matter of marketing, but an overarching transformation. With SOI, we turn purpose into a solid management tool that facilitates in-depth transformation across functions.

To learn more about SOI® click here

Case Studies

Articles & Events

Can Sustainable Development Goals and the B Corp Movement influence businesses and the world?

Emmanuel Faber, Chairman & CEO of Danone, and Andrew Kassoy, co-Founder of B Lab, came together to discuss the opportunity that the Sustainable Development Goals and the B Corp Movement has on influencing business and the world. They talked about the importance of self-awareness for leaders, the challenges all organizations face in the next twelve years and the status of the economy and capitalism with regard to these new challenges.

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International food fair: how my enthusiasm turned into distress in 3 hours

Last week I attended SIAL, the international food fair, the mecca of food trends and innovation. SIAL is to food what Web Summit is to technology: a great moment for inspiration, trendspotting from all over the world and a first-hand discovery and degustation of latest food & drinks. I arrived full of enthusiasm and left feeling a bit depressed and distressed.

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Asia Social Innovation Conference (ASIC) 2018

Join us at the Asia Social Innovation Conference, to learn more on how companies and social enterprises are acting as the forces for good by providing solutions, and creating opportunities for active collaborations across stakeholders of social innovation in Asia.

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Can business help save the planet?

We are in trouble. As two young people looking toward the future, this is the unavoidable conclusion we reached after listening to twenty representatives from business, NGOs, media and academia discuss sustainability and the role of business at the 11th Core Dinner Debate* held in London last week.

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In human qualities, we shall believe

Many people do not know their own strengths until they are told, as strengths may be all too natural, innate, or nurtured in our upbringing. Knowing our strengths is just as key as knowing our weaknesses, for they can push us forward. I have chosen the top seven qualities prevalent in Indonesian society – beautiful as they are – that define us as people, form our identity and have become our human qualities.

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Your key to positive impact: The 4 generations principle

Why are light-switches in design hotels impossible to find? Why are our oceans drowning in plastic? How to find more satisfaction in your work? How to make your business a force of good? And how do we connect these seemingly unconnected questions? Let's see how the 4 generations principle will contribute.

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What's Holding Indonesians Back? Themselves

In a work session with professionals from diverse backgrounds, I was confronted with a question – “What did you think of our team in Jakarta?” To give a bit of context, the work session was in Amsterdam, as part of a global project where Indonesia is one of the key markets along with other Asian and European markets.

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What Elon Musk says to purpose fatigue #makerbrands

Last night, a good friend told me on the phone that she had a serious case of purpose fatigue. She just stumbled over one more Always ad (or was it Volvo?), and it was one too much. One too much of syrupy, tear jerking, do-good, Cannes Award nominee ad. I can relate.

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Blockchain will revolutionize marketing. Are you ready?

Blockchain for most people is still mainly known because of the use in cryptocurrencies such as Bitcoins. But its use will drastically change business in more applications. Moyee Coffee is using Blockchain to capture all transactions linked to its coffee from farmer to store.

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