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Building Brands

Research & human sense making

We turn strategic research into human sense making journeys. Using immersive face to face conversations, online communities, cultural analysis, or decoding, we create the human understanding that tells you how to make a difference.

Positioning with purpose

To us, a business with purpose is one that uses its assets at best to be useful to its ecosystem, and thrives because people recognize the value it brings. We position brands and businesses to grow by making a difference.

Co-creating innovation & engagement

Turning a strategy into innovation and engagement plans only works when diverse skills are brought together. We design ways for experts, business people, and all their stakeholders to learn, imagine and craft together

Transforming Business

Purpose as a management tool

Turning a business into a force of good is not just a matter of marketing, but an overarching transformation. We help companies to define and implement purpose as a solid management tool which allows in-depth transformation across functions.

Case Studies

Articles & Events

Is trust a new currency?

Unprecedented political uncertainty has shaped and defined recent times in the US, UK and beyond – it has shaken and broken trust everywhere. So much so, that people are starting to question institutions and politicians but brands are still relatively trusted.S o, it seems like trust the new currency. And if so, what’s its value?

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Bridging the empathy gap

The world of today has little to do with the world in which I started working. For all the changes since then, I can see two elements in the context of today that really transform the way we do business: transparency, and anxiety.

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People still matter | learnings from the NRF conference

People choose what and where to buy things not only based on price, efficiency, quality and user experience, but also on knowing who are the people behind the business, how they think, position themselves and especially how they behave when facing societal issues.

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The future of femininity - a perspective on how feminine role models and values will shift in the 2020's

There is no topic raising a broader interest in cultural sociology as the evolution of femininity and gender roles. This is however not a contribution in the women’s study discussion; it’s a practical exploration of what we can expect in the next few years.

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Gillette's "We believe: the best a man can be" leads the way, or not really?

We started this year with the disruptive film from Gillette that arouses many controversial discussions, and got us sparked into thinking.

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Positive Innovation Club in Hong Kong

#PositiveInnovationClub provides a platform for decision-makers to hack game-changing positive innovations with purpose-driven corporations and social enterprises.

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Can Sustainable Development Goals and the B Corp Movement influence businesses and the world?

Emmanuel Faber, Chairman & CEO of Danone, and Andrew Kassoy, co-Founder of B Lab, came together to discuss the opportunity that the Sustainable Development Goals and the B Corp Movement has on influencing business and the world. They talked about the importance of self-awareness for leaders, the challenges all organizations face in the next twelve years and the status of the economy and capitalism with regard to these new challenges.

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International food fair: how my enthusiasm turned into distress in 3 hours

Last week I attended SIAL, the international food fair, the mecca of food trends and innovation. SIAL is to food what Web Summit is to technology: a great moment for inspiration, trendspotting from all over the world and a first-hand discovery and degustation of latest food & drinks. I arrived full of enthusiasm and left feeling a bit depressed and distressed.

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Asia Social Innovation Conference (ASIC) 2018

Join us at the Asia Social Innovation Conference, to learn more on how companies and social enterprises are acting as the forces for good by providing solutions, and creating opportunities for active collaborations across stakeholders of social innovation in Asia.

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