Case Studies

Articles & Events

Beyond the Year of Giving

The Beyond the Year of Giving event recently concluded in Abu Dhabi, marking our successful partnership with Arab Foundations Forum and INSEAD by bringing the worlds of business, academia and NGOs together to engage and create a more sustainable form of giving

Read More

What can Unilever learn from a video game on how to fix shareholder capitalism?

As brands and businesses look towards the future with success and sustainability in mind, we all often default to thinking that competitiveness is the only path to continued cultural relevance.

Read More

This Month's Human Sense With Innate Motion

We have applied our human sense lens to issues of global food security, young entrepreneurs and brands designing for humanization and cultural connection in a curated roundup of recent global brand news.

Read More

Love brands RIP. Citizen brands are the future of marketing

The increasing number of brands actively supporting causes such as LGBTQ+ rights is growing evidence of a fundamental shift in the role of brands in our world. Not all brands are getting it right (hello Pepsi). But the brands that are, represent a new breed of brand.

Read More

The Future of Business Success is Feminine

Join us in London for our upcoming event, The Future of Business Success is Feminine, hosted in collaboration with Collective London and the Drum on 29 June to learn how to unlock the value of feminine contribution with a purpose mindset.

Read More

Innate Motion Signs B Corp Re-certification With Improved Score

We are proud to announce that we have been re-certified as an official B Corporation with an improved overall score! Together, we are a movement, unlocking the power of business as a force for good.

Read More

Moto-taxi with Pride

We have partnered with MM4P, a UNCDF initiative, in Benin to encourage a human-centered design approach to accelerating change through digital financial services growth for moto-taxi drivers based in the city.

Read More

Legalize Giving

Business can be a force for good, but only if we reimagine our roles and collaboratively build structures which allow us to blend for-profit endeavours and for people thinking.

Read More

The Future Is Feminine

Jeff Macdonald believes that the strong showing of Jeremy Corbyn and Bernie Sanders amongst younger voters is evidence of the growing desire, amongst both men and women, for more feminine values from their leaders, their businesses and their brands

Read More

Sign up to our newsletter

Want to explore more thoughts?