Menu
INSTAGRAM LINKEDIN Proudly a B Corp®
Empathy is Fierce
Empathy is Fierce
Scroll Down
Watch the Video
ABOUT US

Do you want to grow your business in a meaningful way?
We humanize businesses to unlock potential and become future-fit, while being a force for good. We do this by deepening relationships in your full ecosystem and driving human growth in your organization. 

As a strategic agency, we reveal insights with new perspectives to increase brand relevance and get your organization ready to welcome change.

PRACTICES

Humanizing your business problems is what we do. In all our practices, we apply human sense to business challenges, with empathy as our superpower.

Business leaders operate in an ever-changing world. We continuously develop tools that deepen your understanding of societies, people and their behaviors.

We focus on crafting collaborative experiences that empower you to welcome change and scale positive impact.

 

BUSINESS HUMANIZERS
Leading change from the heart,
with fierce empathy
Hallo,
Amsterdam
Hello,
Atlanta
Halo,
Bali
สวัสดี,
Bangkok
Hallo,
Berlin
Hola,
Bilbao
Bonjour,
Brussels
Hello,
Cape Town
Hello,
Dallas
Hello,
Durban
Hallo,
Frankfurt
Halo,
Jakarta
Hello,
Johannesburg
Hello,
Lisbon
Hello,
London
Hello,
Miami
Hello,
New York
Hello,
Orlando
Bonjour,
Paris
Ciao,
Rome
Oi,
Sao Paulo
Hola,
Seville
你好,
Shanghai
你好,
Singapore
Eriko Matsushita
unifier
New York
Eriko Matsushita
Business Humanizer and Cultural Decoder
New York
02:13
Speaks: English, Japanese

eriko@innatemotion.com

+1(201)-328-5767

A nature-lover, avid reader, people-opener, occasional athlete, latte enthusiast, and mom of 2. With a degree in sociology, my interests have always revolved around people and culture. My initial career path led me into the wedding industry, the perfect opportunity to better understand the intersection of people’s values concerning family, relationships, and finance.

Transitioning to a cultural strategist was a natural progression to further lean into my strengths of curiosity and empathy. I have worked with some of the world’s leading brands to help them understand the cultural narrative and to offer market-specific insights and strategies. I am a genuine lover of people’s stories and my approachable and compassionate demeanor has consistently paved the way to forge meaningful connections with research participants, enabling me to gather invaluable and authentic insights.

Bart ten Hagen
friend
Amsterdam
Bart ten Hagen
Business Humanizer and Cultural Decoder
Amsterdam
10:13
Speaks: English
Dutch

bart@innatemotion.com

+31 637 64 66 41

I have always been interested in human behavior and how it is influenced. I recently finished my studies for a Master in cultural psychology at the University of Amsterdam. After doing my internship at Innate Motion, I started as a Cultural Decoder, using my academic skills and knowledge outside of the academic field.

I like to connect to people all over the world and experience different cultures first hand. Someday, I would like to travel the world on a sailboat!

 

August He
anchor
Shanghai
August He
Business Humanizer and Cultural Decoder
Shanghai
15:13
Speaks: Chinese, English

august@innatemotion.com

+86 180 019 906 29

Anchor, lone foodie, authentic Shanghainese, proud teacher since 2009. I pursue a love for languages. My Bachelor’s in English and my Master’s in linguistics made me realize that understanding a culture comes through understanding the language. One can only get to know people when there is a shared language.   

I have a passion for reading and writing. I am bringing this as a teacher to Shanghainese kids in my spare time, opening up their minds for cultures beyond China.

Subodh Deshpande
creator
Singapore
Subodh Deshpande
Business Humanizer and Partner
Singapore
15:13
Speaks: English, Hindi, Marathi

subodh@innatemotion.com

+65 9723 3473

I am a Creator, poet, writer, theatre aficionado, and nature lover who likes to walk amongst the green trails of Singapore. My love for creativity led me to a career in advertising in Mumbai, India. I enjoy how culture shapes our lives, and I moved into a role focused on culture-based brand planning. During my advertising career, I worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson, and Unilever. Currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful.

I am troubled about the state of our planet and am deeply interested in projects that are based on regenerative thinking to add back to the planet. I am a firm believer in the B Corp movement, and I participate in leadership discussions on the role of regenerative businesses. My recent projects with leading brands have focussed on transformative humanizing journeys, brand positioning, and communication development. On weekends  I love photographing birds and natural landscapes and writing articles for The Punch magazine India.

Jasmine Huang
crusader
Singapore
Jasmine Huang
Business Humanizer and Partner
Singapore
09:13
Speaks: Chinese, English

jasmine@innatemotion.com

+6588863464

+86139 169 521 82

Raised in China, a global citizen, beauty and fashion enthusiast, and devoted mother to Leon and Quentin. Gained insight into China through global conversations. Advocates for integrating humanity into business and excels at making abstract strategies tangible. Swiftly turning purpose into action.

As a Crusader, humanity is critical to creating a better world.
It takes fierce empathy to listen to people without judgment. I believe in the power of projective techniques to stimulate conversations and discover the deeper why behind the answers. Understanding people’s behavior unlocks the triggers to vital behavior that improves the world.

See everyone
Stories
Caring for people and boosting profits don’t have to be polar opposite endeavors. The traditional logic of business is that we can either prioritize people or prioritize performance.
4 min read
Stories
Mission statements, organizational values, and vision statements can be pieces of corporate jargon that are posted somewhere on the website or they can be drivers of strategy and behavior.
4 min read
Opinions
“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” 
4 min read
Opinions
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
6 min read
Podcasts
Business in the Age of Empathy
In our podcast series, you will meet some of the humans behind the world’s leading regenerative brands and movements. You will learn about their struggles and failures, the challenges and brick walls they sometimes hit. You will also learn about the massive impact they are making towards engineering a world that we all want to be a part of.
Books
Utopia Brands and Fierce Empathy. Guarantee your copies of our books today!
Read More