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Empathy is Fierce
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ABOUT US

As a global regenerative purpose agency, we enable business to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.

We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.

We are paving the way for regenerative futures by humanizing business, with empathy as a driving force.

PRACTICES

We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.

We combine psychology, sociology, marketing, empathy skills, and business knowledge for companies to discover their role in a regenerative future.

We design collaborative journeys that enable people to welcome change and scale positive impact.

BUSINESS HUMANIZERS
Making change a reality
one person at a time
Hallo,
Amsterdam
Hello,
Atlanta
สวัสดี,
Bangkok
Hallo,
Basel
Hola,
Bilbao
Bonjour,
Brussels
Hello,
Cape Town
Hello,
Durban
Hallo,
Frankfurt
Xin chào,
Ho Chi Minh City
Halo,
Jakarta
Hello,
Johannesburg
Hello,
London
Hola,
Madrid
Hello,
Miami
Bonjour,
Paris
Ciao,
Rome
Oi,
Sao Paulo
Hola,
Seville
你好,
Shanghai
你好,
Singapore
こんにちは,
Tokyo
Hallo,
Utrecht
Fang Qi Lim
enduring pragmatist
Singapore
Fang Qi Lim
Business Humanizer and Life Support
Singapore
21:01
Speaks: Chinese, English

Born to organize, a free spirit, single mom, ex-vegetarian, erstwhile flutist, fitness enthusiast

After graduating from business school and exploring roles in secretarial, personal assistance, office administration, and real estate sales, I found my place in the Life Support team of Innate Motion in 2014, and my calling in coordinating projects across the globe. The demands of my work keep me on my toes. From simplifying information into concise steps to connecting the dots, problem-solving, and making processes work more efficiently, I enjoy the varied challenges of this game of work.

Meggan Wood
path-building idealist
Atlanta
Meggan Wood
Business Humanizer and Partner
Atlanta
09:01
Speaks: English

meggan@innatemotion.com

+1 706 296 2680

I’m a reductivist who loves to geek out on words, a passionate debater, and a cookbook collector. I am endlessly energized by finding that beautiful and elusive red thread that connects so many ways of doing and being across cultures. I thrive on the challenge of distillation, on simplifying the complex, and chasing perfection: the instantly obvious yet completely surprising.

I have spent 15+ years helping clients free themselves from the wallpaper, the jargon and cut through business as usual to shape something of value for the world — always through the eyes of people. I like to voice my strong opinions on Forbes Agency Council and Fast Company Executive Board.

Annemarie van den Brekel
motivational unifier
Utrecht
Annemarie van den Brekel
Business Humanizer and Affiliate Partner
Utrecht
15:01
Speaks: Dutch, English

annemarie@innatemotion.com

+31 6 8112 0016

Motivational Unifier, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.

Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.

Yasufumi Nishijima
path-building idealist
Tokyo
Yasufumi Nishijima
Business Humanizer and Affiliate Partner
Tokyo
22:01
Speaks: English, Japanese
+81 80 2035 7263

Business humanizer,  nature & animal lover, black belt of martial art, and buddy  My life has been about harmonizing the values of East and West. Born in Nara, the ancient capital of Japan, I grew up respecting my historian grandfather followed by my teen years in San Francisco. I have extensively lived in the USA, Singapore, Thailand, India, and Australia, and am now back in Japan where I live with my wife & three cats in Tokyo.

I have amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies.

Gilda Zárate Chabluk
motivational unifier
Bilbao
Gilda Zárate Chabluk
Business Humanizer and Partner
Bilbao
15:01
Speaks: English, French, Portuguese, Spanish

gilda@innatemotion.com

+34 650 07 28 09

+1 302 504 88 08

A Motivational Unifier, global citizen, passionate mountaineer (reached the summit of Aconcagua), certified sommelier, ethnic fashion admirer, a friend, daughter, sister, aunt, niece and wife as loyal as my three dogs I was born into a family of mixed backgrounds (Amerindian and European) in my beautiful hometown Mendoza. It instilled a deep curiosity for people and cultures in me. After school, I could not wait to go explore the world and I moved to Europe to study, work and later settle with my Basque husband in Bilbao.

In my daily work, I foster a deeper understanding of people by overcoming cultural biases. I facilitate global multi-cultural teams to relate to each other in more meaningful ways, so we can build brand and product propositions that contribute to people, planet and business growth in a positive way.  It makes me proud to contribute to a shared future of humanity that is socially equitable and inclusive.

See everyone
Opinions
Across the board we’re witnessing the rise of ‘brand purpose,’ but a brand’s purpose must be more than just a campaign idea or a 30-second ad spot. 
5 min read
Stories
Essity
When you think of a hygiene brand, do the words bold and daring come to mind? Not really right! Zewa, an Essity brand, is!
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Stories
We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims? 
2 min read
Stories
The way we produce and consume food too often damages people’s health and our planet’s natural resources. Eating less meat is one of the key levers for change.
2 min read
Opinions
“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” 
4 min read
Opinions
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
6 min read
Podcasts
Business in the Age of Empathy
In our podcast series, you will meet some of the humans behind the world’s leading regenerative brands and movements. You will learn about their struggles and failures, the challenges and brick walls they sometimes hit. You will also learn about the massive impact they are making towards engineering a world that we all want to be a part of.
Episodes 1, 2 & 3 available now