Turning a business into a force of good is not just a matter of marketing, but an overarching transformation. We help companies to define and implement purpose as a solid management tool which allows in-depth transformation across functions.
Doubling the worldwide growth of a company by humanizing
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Humanizing the ecosystem of mobility for shared and sustainable growth
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They started out as business that they turned into a meaningful brand movement.
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Growing sales of 3D printing services by 200% in 4 years by humanizing business
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If you don’t live in China, you have probably never heard of Dabao.
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How can you transform a toxic brand into one that is loved even more than before?
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Working with Innate Motion was transformative for the team at Fairtrade Belgium. We started the process as a traditional positioning exercise and it ended up profoundly changing us as an organization. Being clear about our purpose and the ‘activist’ we are is now driving everything we do. Obviously our external communication but also the way we recruit people, engage with our customers or even the positions we take in political debates. As an anecdote, we have drastically reduced the time we spend internally on meetings aimed at making decisions. This is not solely related to the work we did with Innate Motion but I am sure that having a very clear purpose and knowing who you want to be greatly helped reduce the time spent on decision making, just because everything is so much clearer. So, even for an organization that has humanism at the core of its purpose, working with Arnaud and Christophe, our favorite business humanizers, made great sense. They helped us to discover that ‘human chains are stronger then supply chains’ (our new internal ‘mantra’) and are now forever part of our own little human chain!
"As managing director at Unilever Francophone West Africa, I faced a declining business. The leadership challenge was transforming the team. Making our mission and vision relevant and real within the specific cultural context. Innate Motion helped us to give human sense to our business strategy. First they made us aware of what type of Change-makers we are and made us empathize with each other. Secondly we co-created the change journey with the middle management, using the power of play and the logic of scrum. It helped us to turn around the business within a year with a highly motivated and committed workforce."
"If you want to do extraordinary things in life, you need to surround you with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenge our thinking - they are my (professional) oxygen. Trying to create legacies together."
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always"
"Imagining Sunsilk as an activist took us to a different place. It helped us see how we could make a difference to the girls we serve. It was super helpful to develop the sustainability plans for the brand, and integrate them into our branding strategy"
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind the client to keep the conversation human, and to remember that we are talking about people and not numbers."
Don’t miss Europe’s largest event on sustainability and innovation! Plenaries to inspire Hubs to connect, share, give feedback Reinventing brand commitment and opening up to new perspectives
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Business is business – and it’s a global force. Now people around the world, including in Indonesia, are making it a force for good.
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These are the words of Satya Nadella, CEO of Microsoft. For him, empathy is the vital key to the transformation and renewed success of the company. After reading "Hit Refresh, the quest to rediscover Microsoft's soul and imagine a better future for everyone", Christophe Fauconnier, CEO of Innate Motion shares his learnings from Satya Nadella on empathy.
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Unprecedented political uncertainty has shaped and defined recent times in the US, UK and beyond – it has shaken and broken trust everywhere. So much so, that people are starting to question institutions and politicians but brands are still relatively trusted.S o, it seems like trust the new currency. And if so, what’s its value?
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The world of today has little to do with the world in which I started working. For all the changes since then, I can see two elements in the context of today that really transform the way we do business: transparency, and anxiety.
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People choose what and where to buy things not only based on price, efficiency, quality and user experience, but also on knowing who are the people behind the business, how they think, position themselves and especially how they behave when facing societal issues.
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There is no topic raising a broader interest in cultural sociology as the evolution of femininity and gender roles. This is however not a contribution in the women’s study discussion; it’s a practical exploration of what we can expect in the next few years.
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We started this year with the disruptive film from Gillette that arouses many controversial discussions, and got us sparked into thinking.
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#PositiveInnovationClub provides a platform for decision-makers to hack game-changing positive innovations with purpose-driven corporations and social enterprises.
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