Do you want to grow your business in a meaningful way?
We humanize businesses to unlock potential and become future-fit, while being a force for good. We do this by deepening relationships in your full ecosystem and driving human growth in your organization.
As a strategic agency, we reveal insights with new perspectives to increase brand relevance and get your organization ready to welcome change.
Humanizing your business problems is what we do. In all our practices, we apply human sense to business challenges, with empathy as our superpower.
Business leaders operate in an ever-changing world. We continuously develop tools that deepen your understanding of societies, people and their behaviors.
We focus on crafting collaborative experiences that empower you to welcome change and scale positive impact.
with fierce empathy
+33 62 988 2904
A Creator of dreams – I like to build my own and help people and teams make theirs happen. I’ve had a few lives – marketer for P&G, Benckiser, and Coca-Cola, running a few small businesses, and consultant for 20 years, learning to position global and local brands and helping teams work with purpose. I lived in France, Belgium, Thailand, and the UK worked in almost 30 countries across four continents and raised a (very) multicultural family.
I am introvert-extrovert – I love to reflect on my own, but I am at my best when working with diverse teams, learning, discovering, and combining forces to build amazing solutions. I am as much at home in London, rural Thailand, or on a farm in the South of France: living outside the city keeps me rooted in the life of real people, well beyond the boardroom.
Enlightened Crusader, business humaniser, photographer, jazz enthusiast, aspiring football pundit. I was born to an Indonesian family with Chinese roots. Being raised in a culturally mixed family allowed me to fall in love with travelling. Through my travels, I got a chance to adore the differences I spotted – be it the people, landscapes, or cultures. Until today, I seek to relish those wonderful moments with my own eyes, savour it in my heart, and capture them with an eye behind the lens.
I am a marketer at heart and a strong believer of a brand. I love the idea of how a brand is able to stimulate certain perceptions in the minds of people. I believe in the power of brands to change the way people behave and make Earth a better place to live for everyone. Training my empathy muscles is my way to contribute positively towards a better change, which is done through talking to people and understanding them better every day.
A pedagogue, linguist, and potential Bake-Off standout (if they’d only notice!). My journey from a multicultural upbringing has been a fascinating exploration of languages and diverse cultures. This passion has been my guiding force leading me to travel and obtain my degrees in languages, linguistics, and translation. Now based in vibrant London, we are raising our son in a home where three languages and cultures happily coexist.
Fitting the Caregiver archetype, I draw energy from supporting others and find my greatest fulfillment in facilitating personal growth and ‘aha’ moments. At Innate Motion, I channel my flair for words and analytical mindset into research and strategy. My keen empathy and natural penchant for humor allow me to connect with people on a deeper level. Joining the team in 2019, I was captivated by the shared purpose of fostering meaningful growth, a belief I’ve carried into every project I’ve led since.
I have always loved connecting with people and am fascinated by different cultures and languages. Growing up in South Africa taught me to have resilience and empathy. Today, these skills guide me forward personally and professionally. I am most passionate about building brands and businesses that positively impact people and communities around the world. This is what led me to join Innate Motion in 2019.
My expertise is in capturing trends for Gen Z markets, specifically in the beauty, tech, and FMCG industries. This led to my appointment in 2022 to the Youth Advisory Board of The Body Shop in London. A true millennial, when I am not at Innate Motion, you will find me at a pilates class, trying out a hot new restaurant, or monitoring the latest trends on social media.
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.