Turning a business into a force of good is not just a matter of marketing, but an overarching transformation. We help companies to define and implement purpose as a solid management tool which allows in-depth transformation across functions.
Doubling the worldwide growth of a company by humanizing
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Humanizing the ecosystem of mobility for shared and sustainable growth
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They started out as business that they turned into a meaningful brand movement.
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Growing sales of 3D printing services by 200% in 4 years by humanizing business
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If you don’t live in China, you have probably never heard of Dabao.
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How can you transform a toxic brand into one that is loved even more than before?
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Working with Innate Motion was transformative for the team at Fairtrade Belgium. We started the process as a traditional positioning exercise and it ended up profoundly changing us as an organization. Being clear about our purpose and the ‘activist’ we are is now driving everything we do. Obviously our external communication but also the way we recruit people, engage with our customers or even the positions we take in political debates. As an anecdote, we have drastically reduced the time we spend internally on meetings aimed at making decisions. This is not solely related to the work we did with Innate Motion but I am sure that having a very clear purpose and knowing who you want to be greatly helped reduce the time spent on decision making, just because everything is so much clearer. So, even for an organization that has humanism at the core of its purpose, working with Arnaud and Christophe, our favorite business humanizers, made great sense. They helped us to discover that ‘human chains are stronger then supply chains’ (our new internal ‘mantra’) and are now forever part of our own little human chain!
"As managing director at Unilever Francophone West Africa, I faced a declining business. The leadership challenge was transforming the team. Making our mission and vision relevant and real within the specific cultural context. Innate Motion helped us to give human sense to our business strategy. First they made us aware of what type of Change-makers we are and made us empathize with each other. Secondly we co-created the change journey with the middle management, using the power of play and the logic of scrum. It helped us to turn around the business within a year with a highly motivated and committed workforce."
"If you want to do extraordinary things in life, you need to surround you with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenge our thinking - they are my (professional) oxygen. Trying to create legacies together."
"They are my colleagues, my cohorts, my secret weapon, and my friends. We are lucky to have had the chance to affect so much change together, and we will keep climbing, uphill, always"
"Imagining Sunsilk as an activist took us to a different place. It helped us see how we could make a difference to the girls we serve. It was super helpful to develop the sustainability plans for the brand, and integrate them into our branding strategy"
"Innate Motion are experts with the best understanding of how brands contribute to people’s lives and how they fulfill one or a few of their needs; therefore, the outcome of their strategic input is always very relevant to the potential target. They remind the client to keep the conversation human, and to remember that we are talking about people and not numbers."
Unprecedented political uncertainty has shaped and defined recent times in the US, UK and beyond – it has shaken and broken trust everywhere. So much so, that people are starting to question institutions and politicians but brands are still relatively trusted.S o, it seems like trust the new currency. And if so, what’s its value?
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The world of today has little to do with the world in which I started working. For all the changes since then, I can see two elements in the context of today that really transform the way we do business: transparency, and anxiety.
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People choose what and where to buy things not only based on price, efficiency, quality and user experience, but also on knowing who are the people behind the business, how they think, position themselves and especially how they behave when facing societal issues.
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There is no topic raising a broader interest in cultural sociology as the evolution of femininity and gender roles. This is however not a contribution in the women’s study discussion; it’s a practical exploration of what we can expect in the next few years.
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We started this year with the disruptive film from Gillette that arouses many controversial discussions, and got us sparked into thinking.
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#PositiveInnovationClub provides a platform for decision-makers to hack game-changing positive innovations with purpose-driven corporations and social enterprises.
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Emmanuel Faber, Chairman & CEO of Danone, and Andrew Kassoy, co-Founder of B Lab, came together to discuss the opportunity that the Sustainable Development Goals and the B Corp Movement has on influencing business and the world. They talked about the importance of self-awareness for leaders, the challenges all organizations face in the next twelve years and the status of the economy and capitalism with regard to these new challenges.
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Last week I attended SIAL, the international food fair, the mecca of food trends and innovation. SIAL is to food what Web Summit is to technology: a great moment for inspiration, trendspotting from all over the world and a first-hand discovery and degustation of latest food & drinks. I arrived full of enthusiasm and left feeling a bit depressed and distressed.
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Join us at the Asia Social Innovation Conference, to learn more on how companies and social enterprises are acting as the forces for good by providing solutions, and creating opportunities for active collaborations across stakeholders of social innovation in Asia.
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