Case Studies

Articles & Events

Social Media Intern

If you have curiosity and love our ethos of empathy and humanizing, if you have enthusiasm to learn the business, analyse high volumes of information quickly, and use these insights to drive the social media creative strategy… then connect with us!

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Blockchain will revolutionize marketing. Are you ready?

Blockchain for most people is still mainly known because of the use in cryptocurrencies such as Bitcoins. But its use will drastically change business in more applications. Moyee Coffee is using Blockchain to capture all transactions linked to its coffee from farmer to store.

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Wall Street's 2018 push for purpose

On Monday January 8th, board-members of Apple had probably just recovered their iPhones from their kids who had been using them for gaming during the weekend, when they read the message from two major investors: "Take action against smartphone addiction amongst children."

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Join us at the 2017 World Marketing Congress

Christophe Fauconnier will deliver a keynote address at World Marketing Congress 2017 in Mumbai on 25 November. Christophe will be speaking about the benefits of 'warm business' and how others can help you contribute to creating a better world.

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Purpose branding: two checkmarks between success and failure

Brands have a unique ability to make a difference in our lives when they nurture an invest in what we desire. To be truly impactful, Subodh Deshpande thinks brands with a purpose need to tick off two key checkboxes.

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African Drive: Attend the Annual Investor Meeting

African Drive wants to change the lives of commuters by using business as a force for good.

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Building Brands and Businesses as a Force for Good

We are proud to be a certified B corporation and are committed to being a part of a global movement which seeks to use business as a force for good.

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This Month's Human Sense With Innate Motion

This month we apply our human sense lens to Puerto Rico, Fenty Beauty and Beyoncé’s involvement in the International Day of the Girl in a curated roundup of recent global brand news.

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Beyond the Year of Giving

The Beyond the Year of Giving event recently concluded in Abu Dhabi, marking our successful partnership with Arab Foundations Forum and INSEAD by bringing the worlds of business, academia and NGOs together to engage and create a more sustainable form of giving

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