We pave the way for regenerative futures by humanizing business, with empathy as a driving force.
As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.
We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
one person at a time
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.
I am a poet, a writer, theatre aficionado and a nature lover who likes to walk amongst the green trails of Singapore. My love for creativity led me to a career in advertising in Mumbai, India. I enjoy how culture shapes our lives and i moved into a role focused on culture-based brand planning. During my advertising career, I worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. I am currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful.
I am troubled about the state of our planet and am deeply interested in projects that are based on regenerative thinking to add back to the planet. I am a strong believer in the B Corp movement and i participate in leadership discussions on the role of regenerative businesses. My recent projects with leading brands have focussed on transformative humanizing journeys, brand positioning and communication development. On weekends I love to photograph birds and natural landscapes and write articles for The Punch magazine, India.