Skip to the content
We pave the way for regenerative futures by humanizing business, with empathy as a driving force.
As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world. The challenge and the key both lie in getting everyone on board, and that’s where we come in.
We craft customized experiences that enable teams to step into the shoes of the people they serve — to truly see the world through their eyes.
We continuously develop tools to better understand people, emerging trends, and the essence of loved brands.
We combine psychology, sociology, anthropology, and philosophy to discover a company’s or brand’s place in our regenerative future.
We design collaborative journeys that enable people to welcome change and scale positive impact.
one person at a time
+ 55 11 955 521 115
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.
A path-building idealist, food and wine enthusiast, aspiring interior designer, proud dog mom, pending sci-fi writer. I am addicted to experiencing new places, and I adore how local foods can tell a delicious story of history and culture. Eventually one of my culinary expeditions led me to shift my life from Orlando, Florida, USA to Seville, Spain.
As a business humanizer, I love working with companies to better understand the people they serve and to unlock their ability to be a force for good. I personally like to contribute by capturing deep human and cultural insights into engaging narratives that mobilize people around a shared vision. Relevant storytelling is important to propel humanity into the desired action for positive impact. I believe that if we make empathy our superpower we can make the world a beautiful place to live for generations to come.
Path Building Idealist, Daring, proactive, sometimes very stubborn, lover of animals and life. By the time that I was 22, I had already lived in 6 different countries; which for me was always very exciting. I had an easy time sucking in all that was new and adapting to my new surroundings and in a way, I believe this was a crash course to understanding and decoding people and cultures as well as practicing the power of empathy.
I have a father who inspired and exposed me to the world of business and a mother who taught me the tricks of life. I have worked in a couple of different fields, graduating in law, later working with art, and now putting brainpower to help companies define their purpose and be better contributors to the world. My degrees and trajectories have helped me to join the practical, theoretical, and poetic visions of business.
Motivational Unifier, dedicated team player, critical challenger, business humanizer, husband, friend, and urban explorer. I am a qualitative researcher and brand strategist at heart, excited to be able to deep dive for learnings on a global level. I love to translate deep human and cultural understanding into accessible and actionable insights.
I believe that my naturally more introverted and observing character is a strength. I am nonjudgemental and unapologetically open to different points of view, before crafting substantiated strategic advice. I help our team as well as client teams to grow their empathy fitness and ultimately their business success.
Motivational Unifier, PhD psychologist, designer, and thought-leading cultural decoder. I am intrigued by human nature and cultural differences. I am always trying to make sense out of human behavior. Today, even more, because the world needs to make a shift towards a regenerative economy.
I do believe that social scientists can help people welcome the change that is needed. In finding the trigger to make vital behavior easy and pleasurable. Not just great expertise, more a must, because we need the Change Now.
