The 2degrees book club

January 23, 2014 | Benoit Beaufils
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2degrees is the world’s leading community for sustainable business, working together to drive efficiency and growth through being more sustainable. We are very proud that they have chosen our book ‘Creating Value, People to People’ as this month’s book club pick.

“This month, we are getting personal. We are reminded of the value of people – as people, for people. Whether it is a ‘taste of happiness’ or embodying a world that we want to preserve, products could have the value to change a nation. In this book, we can learn to reinvent empathy, weave purpose into brands and co-create common convictions, all while hearing stories of brands that are woven into our culture – their successes, and their plights.”

Read the full book review on 2Degrees or download PDF.

Buy our book on Amazon!

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Benoit Beaufils

Change and intuitive human understanding have been at the core of Benoit’s life. Twelve years of marketing experience at both Procter & Gamble and Coca-Cola have prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him a unique insight into how brands can be shaped to best overcome cultural anxieties. Working as a consultant and researcher across Asia and Europe has given him further opportunities to facilitate change and engagement processes within companies and between companies and consumers. Benoit finds sources of inspiration living in a 100-inhabitant dust road serviced village on an Asian island and raising four children.