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Do you want to grow your business in a meaningful way?
We humanize businesses to unlock potential and become future-fit, while being a force for good. We do this by deepening relationships in your full ecosystem and driving human growth in your organization.
As a strategic agency, we reveal insights with new perspectives to increase brand relevance and get your organization ready to welcome change.
Humanizing your business problems is what we do. In all our practices, we apply human sense to business challenges, with empathy as our superpower.
Business leaders operate in an ever-changing world. We continuously develop tools that deepen your understanding of societies, people and their behaviors.
We focus on crafting collaborative experiences that empower you to welcome change and scale positive impact.
with fierce empathy
Reliable Anchor, dedicated team player, critical challenger, business humanizer, loving husband, trusted friend, and avid urban explorer. As an enthusiastic qualitative researcher and brand strategist, I thrive on cultivating cross-cultural expertise through diverse global projects. My commitment lies in translating profound human and cultural insights into practical and impactful recommendations.
Embracing my more introverted and observant nature, I appreciate these as my strengths. I approach diverse perspectives with an open mind, crafting thoughtful and grounded strategic advice. My aim is to support both our team and client teams in fostering empathy fitness, contributing to heightened business success.
Enlightened Hero, community builder, fashionista, and world’s best event organizer. I am passionate about people. I believe that people can only bring their best when they feel good and comfortable. At Innate Motion, I focus on bringing everyone along, so we can all shine together. Therefore I constantly train my empathy fitness and that of the people around me.
I love paying attention to details. Never a nuisance, always a pleasure. Thanks to my marketing and public relations studies, I learned the utmost importance of perfect service and presentation in business and life.
Active dream chaser, lifelong nomad, self-certified experience junkie, amateur yogi, and an innovative rebel. I have always found it easy to fit naturally in different settings and connect with people seamlessly. This ability enables me to view and appreciate the world from different windows. It fuels the spirit of curiosity and restlessness in me which exposes me to different disciplines, cultures, and countries. Getting to connect deeply with people all around the world brings me so much joy.
I am passionate about improving systems that stifle empowerment and the pursuit of better livelihoods for people in society. You can refer to me as an activist of the sustainable or regenerative movement. My work centers on working with businesses to be beacons of change in the industry and with individuals to elevate their thinking and empower them to drive the change the world so desperately needs to secure our collective future.
+ 55 11 955 521 115
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.
I have always been interested in human behavior and how it is influenced. I recently finished my studies for a Master in cultural psychology at the University of Amsterdam. After doing my internship at Innate Motion, I started as a Cultural Decoder, using my academic skills and knowledge outside of the academic field.
I like to connect to people all over the world and experience different cultures first hand. Someday, I would like to travel the world on a sailboat!
