African Drive Honoured with the Entrepreneurs for Entrepreneurs Trophy 2016

November 29, 2016 | Kyle Fraser
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African Drive is a project initiated by Materialise, a project that we at Innate Motion are proud to be on board with. In many African countries, transport is a serious problem. Not only do poorly maintained vehicles and hazardous roads endanger lives, but they also impact the economy and environment too. African Drive’s aim is to challenge European automotive companies and their suppliers to bring a series of vans onto the African markets that are suited for the region both functionally and economically.

Last month in Belgium, during a ceremony at the Chateau du Lac in Genval, African Drive SA was named 2016’s most sustainable enterprise and awarded the Entrepreneurs for Entrepreneurs Trophy. The trophy was created by the NGO Entrepreneurs for Entrepreneurs with the goal of recognizing those organizations from the north who have both successfully and sustainably promoted entrepreneurship in the south.

CEO of African Drive, Chris Van Assche, had the following to say:

“On behalf of the entire African Drive team, I would like to express what an incredible honour it is to be named this year’s recipient of the Entrepreneurs for Entrepreneurs Trophy. Since our foundation in 2013, we at African Drive have remained committed to the belief that by providing punctual, reliable transportation, we could further stimulate economic growth and entrepreneurship in Benin. With 22 busses currently providing service throughout Benin and an incredible local staff of 80 hard-working individuals at fully owned subsidiary Baobab Express SA, we are proud to see that our safe and reliable bus service has quickly become an important backbone of the local economy.”

There were a total of 12 nominees for the Entrepreneurs for Entrepreneurs Trophy, with the winning recipient being chosen by a jury that is headed by Baron Johan Swinnen, Honorary Ambassador. Hosting the ceremony were journalists Frieda van Wijck and Ghizlane Kounda, with the trophy itself being awarded by Alexander de Croo, Vice Premier and Minister of Development.

Learn more about the Baobab Express here.


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Kyle Fraser

Driven by optimistic thinking; Kyle is an entrepreneur and challenger at heart who has a solid foundation in brand strategy, digital marketing & human-centred design. He has worked with some of the world’s leading brands, founded a digital agency and found success in business rescue. Kyle believes in the transformational power of business & brands on a social level.

He has a passion for philosophy, writing, diving into different cultures and he loves learning something new every day. Kyle was born and raised in Durban, South Africa – growing up through some of the countries most controversial and challenging times; the integration and collision of all races, cultures and ethnicities for the first time in its history. His purpose is to mindfully bring out the best in others, empowering entrepreneurs and marketers to look beyond their rationale and see the “human” problems to solve.