We believe in building brands and businesses in a way that goes beyond a poster purpose. By applying the power of empathy and going on a journey of co-creation, we can define a regenerative purpose that will unlock more impact on the lives of the eco-system of people you serve. 

How? Since our founding in 2007, we have conducted Purpose Dives for over 500 brands and companies. By taking everything we have learned with you and integrating the SDGs and regenerative principles into our Purpose Dive methodology, we can support you for positive change.

Learn more about regenerative brands and our new purpose definition journeys or reach out for a chat. 

The global collective includes 10 companies with expanded purpose capabilities 

We are thrilled to announce that Innate Motion has joined purposewerx, the first of its kind global collective of professional services and technology companies that drives business with purpose and social impact at scale.  

Innate Motion is 1 of 10 independent founder-led and purpose-driven companies that have joined forces to help brands and organizations to accelerate their purpose growth, contributing positively to the societies in which they operate whilst reducing their environmental footprint. 

“We are very excited to be part of purposewerx”, says Joyshree Reinelt, CEO of Innate Motion. “As a global regenerative purpose agency, we enable business to accelerate the pursuit of a better world, using empathy as a superpower. ​​We believe in radical collaboration to bring upon the change humanity needs. Hence, we proudly co-founded this coalition with like-minded partners.  But more importantly: For our clients, we now offer a full range of services from best-in-class partners, all passionately driven by the same belief that business can be a force for good”. 

In this network model, each member company retains its identity and specialized focus, but can now offer expanded capabilities to existing and new clients through trusted partners – united by a common process and a single point of contact.

 The purposewerx network enables added depth and breadth of purpose expertise including positioning, marketing strategy, innovation, branding, employee engagement, advertising, design, pr, digital, events, media, loyalty, analytics, multicultural, entertainment, and diversity & inclusion.

In this network model, each member company retains its identity and specialized focus, but can now offer expanded capabilities to existing and new clients through trusted partners – united by a common process and a single point of contact.

The purposewerx network enables added depth and breadth of purpose expertise including positioning, marketing strategy, innovation, branding, employee engagement, advertising, design, pr, digital, events, media, loyalty, analytics, multicultural, entertainment, and diversity & inclusion.

 The founding purposewerx members include:

• Global purpose consultancy Innate Motion
• Digital marketing and design agency Matchfire
• PR and marketing communications Bliss Impact
• Media specialists Truth + Unity
• Equity change manager Provoc
• International emerging brands consultancy Point Global
• Social impact advisors ChangeX
• Event strategists and producers Caspian
• Charitable giving solutions provider in/PACT
• Employee and brand activation firm Give To Get

 For more read the purposewerx press release and visit the website.

Collective action and shared ownership for driving gender parity is what makes International Women’s Day impactful. At Innate Motion we support the movement for equal participation and believe a society with inclusive prosperity and regenerative future is best created by a diversity of talent, qualities and values. That’s why we have a diverse talented team across the globe, always ready to challenge ourselves and push our efforts to the next level. We challenge others to also step up and lead for positive impact. Today we announce a new executive team to realize the company’s ambition to fuel the regenerative business movement, for people, as people.

Joyshree Reinelt- CEO
I #ChooseToChallenge people who lack treating others with grace.

Female hero,  approachable intellect, courageous entrepreneur, thought-leading psychologist, keynote speaker, lover of Oliver, mum of Jay, and forest jogger with husky Yuki. Whilst she always stood out by ethnicity and labels she was given, she seamlessly fit through her personality and through a deep sense of relating. Her highly developed empathy skills allow her to be conscious of biases and relate to people for who they truly are. She is passionate about bringing the power of empathy to the world because she sees that only when we behave as people for people, can we overcome adversities and co-create an abundance of possibilities and better solutions. Every day she does her best to fuel the regenerative business movement by being radically collaborative to build a sustainable human future.

Femke van Loon- CGO
I #ChooseToChallenge stereotypes that prevent female leadership in business

Activist, freedom fighter, changemaker, author, friend, mum and food lover. As business humanizer and driver of BCorp, Femke coaches people and teams to uncover shared purpose and unlock positive impact using the power of empathy, brands and engagement, with the ambition to co-create an inclusive, regenerative future for all. In 2016 Femke wrote the book ‘Beyond the Powergirl’, inspiring a future with a better balance between female and male values in which every girl and every woman is free to live and share her unique talent with the world.

Moniek Tersmette – COO
I #ChooseToChallenge men taking endless time to make a point or even none at all.

Female Outlaw, relentless changemaker, progressive caregiver, thought-leading psychologist, coach, friend, mum and fearless cold-water swimmer. Moniek has an exceptional eye for spotting talent and growing them into leaders with empathy. She is a huge advocate of driving change through everyday behaviour. The unique organisational profile of the Innate Motion company, with its officeless structure, diverse team, bottom up accountability and borderless care would not be possible without the relentless passion and stubborn optimism she puts in her role as Chief Operations.

Contacts:

joyshree@innatemotion.com
femke@innatemotion.com
moniek@innatemotion.com

MADRID, 11 December 2019: As the UN Climate Change Conference, COP25, is underway in Madrid, over 500 companies are publicly committing today to accelerate the reduction of their greenhouse gas emissions to reach a 1.5 degree trajectory leading to net zero by the year 2030—20 years ahead of the 2050 targets set in the Paris Agreement.

These companies, including Patagonia, The Body Shop, Allbirds, Davines, The Guardian, Aguas Danone Spain, Intrepid Travel, Ecoalf, and ourselves, are part of the global community of Certified B Corporations, businesses that meet the highest verified standards of social and environmental performance, transparency, and legal accountability. There are over 3,000 B Corps in the world, hailing from more than 70 countries and 150 industries, harnessing the power of business to solve major social and environmental challenges facing the world today, including the climate crisis.

This commitment to significant carbon reduction leading to a net zero future by 2030 is part of the most accelerated climate action effort by as large a constituency of businesses in the world. It demonstrates true leadership in a time of severe environmental and economic unrest and uncertainty. Below is the full statement issued by the Certified B Corporation community outlining their commitments.

B CORP COMMUNITY STATEMENT FOR COP25

We are living in unprecedented times. The most important global climate conference to address accelerating climate change and ecological breakdown has been forced to move to the other side of the world four weeks before the event because of the most recent example of a more immediate and growing threat to our global social order, persistent social inequities and increasing inequality.

It is clear to us that these twin crises are being driven, and responses constrained, by an economic system that rewards the single-minded pursuit of profits while untenably externalising environmental and social costs. This results in decisions that prioritize short term financial returns often at the expense of people, communities and the natural world on which all life depends.

As business leaders, we recognize these crises as threats to healthy markets and healthy businesses. As human beings, we recognize these crises as threats to our quality of life and the quality of life of our children and their children.

We will have more to say in the near future about this underlying system failure, but in the context of COP25, we believe the science shows that a 1.5°C increase in average global temperature is the limit to reduce the worst impacts for our planet and its inhabitants, especially communities on the frontlines who will be impacted first and most significantly. At the current trajectory, it is estimated we will reach this limit as early as 2030.

We believe, therefore, that it is imperative for all businesses to demonstrate leadership in eliminating emissions, drawing down carbon, and ensuring a just transition for displaced workers and communities to a net zero emissions economy. In addition, we believe it is imperative to use the power of our collective voice to advocate for policy changes necessary to remove impediments and align incentives that will drive meaningful climate action.

https://youtu.be/0anLZDLRvcI

A Commitment to Climate Action 

The Certified B Corporation movement is about leadership. All B Corps sign a Declaration of Interdependence stating the belief, “That all business ought to be conducted as if people and place mattered […] and thus we are responsible for each other and future generations.” All B Corps make a legal commitment to conduct business with consideration for the environment and all stakeholders, not just shareholders.

Therefore, the B Corp movement is taking the following urgent actions:

1. Climate Action: Many B Corps around the world are leaders in responding to the climate emergency including following the steps outlined below; we urge the entire global B Corp community to:
   • Declare a Climate Emergency and Take Climate Action. Use the Climate Emergency Playbook for Business as a roadmap to engage their board and team with the science-based facts and the implications for their business and for society, especially for those most

• Accelerate Carbon Reduction. Calculate their baseline Scope 1-3 emissions aligned to an independent internationally recognized standard and commit to accelerate their current emissions reduction trajectory using the Climate Action module of the SDG Action Manager to meet the global goals of a 1.5°C average temperature
• Develop a Net Zero Plan. Offset the remaining carbon emissions, emphasizing carbon removal projects, to balance emissions that cannot be eliminated to achieve net zero emissions between 2025-2050.
• Join the B Corp Climate Collective. Become part of a global community of learning and practice regarding climate action, climate justice and climate advocacy.

2. Climate Advocacy: Recognizing that voluntary action by individual businesses is insufficient to address the scale of the climate emergency, we commit to use the power of our collective voice to advocate for policy changes necessary to remove impediments and align incentives to achieve a rapid and just transition to a net zero carbon economy. We will share publicly in 2020 a policy and advocacy strategy for the global B Corp community to support meaningful climate
3. Update Our Standards: Recognizing that the performance requirements for B Corp Certification are designed to differentiate leaders, and are also used as a free roadmap and toolkit for action by tens of thousands of other businesses around the world, B Lab will immediately begin to re-evaluate these requirements in the context of the climate emergency and other pressing issues the world faces today. Proposed recommendations based on a public multi-stakeholder engagement process will be made to the independent B Lab Standards Advisory Council.

 Today, we affirm our commitment to collective and immediate action to halt and reverse the current climate trajectory and to build an economic system whose purpose is to create shared and durable prosperity for all and for the long term. We not only call on our community of B Corps, but all businesses to champion meaningful climate solutions to secure the health of people and our home planet for future generations.

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Innate Motion is proud to announce that we have renewed our B Corp certification, with an improved score from 80.4 points in 2015 to 96.6 points in 2017! We are excited to be part of a growing community of companies that want to use business as a force for good and contribute to making a real difference.

B Corporations are for-profit companies which have been certified by the nonprofit B Lab after meeting their rigorous standards of social and environmental performance, accountability, and transparency.

The B Corp communities grows daily, with more than 2100 Certified B Corps from 50 countries and over 130 industries working together toward one unifying goal of using business as a force for good.

Our score changes were as follows, positives indicating improvements on B Corp’s rating scale:

• Total change: +16.2
• Governance: + 0.8
• Workers: + 0.9
• Community: + 6.8
• Environment: + 9.3
• Customers: – 1.5

There were four main reasons behind our improvement. Firstly, assessment patterns were expanded to include office-less companies in context.

Secondly, we have redefined our view on shareholding partners by including employees as stakeholders.

Thirdly, we have refined and refocused our procedures and policies and made them accessible via an internal Wiki.

Finally, we reflected upon the formal practices of the B Corp assessment as an act of self-improvement and have used them as guidelines to become a better, more human-centric business.

We are thrilled about the positive outcome as we continue our journey with B Corp to use business as a force for good. Together we can B the Change as we craft a better world for the people we serve.

Read more about B Lab and the B Corp movement here.