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  • Article Category: News

    Grab a coffee and check out our coffee talks

    Grab a coffee and check out our coffee talks

    For a new series of online event, we invited book authors to have a chat with us!

    On the 4th december, our first guest was Ammar Charani, author of Purposehood.

    Co-founders of Innate Motion, Joyshree Reinelt and Christophe Fauconnier spoke to Ammar Charani, to talk about the Purposehood movement and how it can unleash the potential of every human towards their existential purpose in order to build a better future.

    Check out the recording of the chat here

    __________________

    On the 11th december, our guest was Thomas Kolster, author of The Hero Trap.

    Co-founders of Innate Motion, Femke van Loon and Benoit Beaufils will be spoke to Thomas Kolster, author of The Hero Trap to discuss how people are truly motivated to act when they’re in charge of their own life, how to change behaviours at scale and unlock sustainable growth that benefits all.

    Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As a seasoned advertising professional counting more than 16 years he’s a vocal voice for advertising and brands as a force for good and his book “Goodvertising” is the most comprehensive book to date exploring communication for good. He’s a globally recognized keynote speaker featured at events like SXSW, TEDx, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for Adweek, The Drum, the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he’s launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him “Inspirational Leader”

    Check out the recording of the chat here.

    Net zero by 2030

    Net zero by 2030

    MADRID, 11 December 2019: As the UN Climate Change Conference, COP25, is underway in Madrid, over 500 companies are publicly committing today to accelerate the reduction of their greenhouse gas emissions to reach a 1.5 degree trajectory leading to net zero by the year 2030—20 years ahead of the 2050 targets set in the Paris Agreement.

    These companies, including Patagonia, The Body Shop, Allbirds, Davines, The Guardian, Aguas Danone Spain, Intrepid Travel, Ecoalf, and ourselves, are part of the global community of Certified B Corporations, businesses that meet the highest verified standards of social and environmental performance, transparency, and legal accountability. There are over 3,000 B Corps in the world, hailing from more than 70 countries and 150 industries, harnessing the power of business to solve major social and environmental challenges facing the world today, including the climate crisis.

    This commitment to significant carbon reduction leading to a net zero future by 2030 is part of the most accelerated climate action effort by as large a constituency of businesses in the world. It demonstrates true leadership in a time of severe environmental and economic unrest and uncertainty. Below is the full statement issued by the Certified B Corporation community outlining their commitments.

    B CORP COMMUNITY STATEMENT FOR COP25

    We are living in unprecedented times. The most important global climate conference to address accelerating climate change and ecological breakdown has been forced to move to the other side of the world four weeks before the event because of the most recent example of a more immediate and growing threat to our global social order, persistent social inequities and increasing inequality.

    It is clear to us that these twin crises are being driven, and responses constrained, by an economic system that rewards the single-minded pursuit of profits while untenably externalising environmental and social costs. This results in decisions that prioritize short term financial returns often at the expense of people, communities and the natural world on which all life depends.

    As business leaders, we recognize these crises as threats to healthy markets and healthy businesses. As human beings, we recognize these crises as threats to our quality of life and the quality of life of our children and their children.

    We will have more to say in the near future about this underlying system failure, but in the context of COP25, we believe the science shows that a 1.5°C increase in average global temperature is the limit to reduce the worst impacts for our planet and its inhabitants, especially communities on the frontlines who will be impacted first and most significantly. At the current trajectory, it is estimated we will reach this limit as early as 2030.

    We believe, therefore, that it is imperative for all businesses to demonstrate leadership in eliminating emissions, drawing down carbon, and ensuring a just transition for displaced workers and communities to a net zero emissions economy. In addition, we believe it is imperative to use the power of our collective voice to advocate for policy changes necessary to remove impediments and align incentives that will drive meaningful climate action.

    A Commitment to Climate Action 

    The Certified B Corporation movement is about leadership. All B Corps sign a Declaration of Interdependence stating the belief, “That all business ought to be conducted as if people and place mattered […] and thus we are responsible for each other and future generations.” All B Corps make a legal commitment to conduct business with consideration for the environment and all stakeholders, not just shareholders.

    Therefore, the B Corp movement is taking the following urgent actions:

    1. Climate Action: Many B Corps around the world are leaders in responding to the climate emergency including following the steps outlined below; we urge the entire global B Corp community to:
      • Declare a Climate Emergency and Take Climate Action. Use the Climate Emergency Playbook for Business as a roadmap to engage their board and team with the science-based facts and the implications for their business and for society, especially for those most
    • Accelerate Carbon Reduction. Calculate their baseline Scope 1-3 emissions aligned to an independent internationally recognized standard and commit to accelerate their current emissions reduction trajectory using the Climate Action module of the SDG Action Manager to meet the global goals of a 1.5°C average temperature
    • Develop a Net Zero Plan. Offset the remaining carbon emissions, emphasizing carbon removal projects, to balance emissions that cannot be eliminated to achieve net zero emissions between 2025-2050.
    • Join the B Corp Climate Collective. Become part of a global community of learning and practice regarding climate action, climate justice and climate advocacy.
    1. Climate Advocacy: Recognizing that voluntary action by individual businesses is insufficient to address the scale of the climate emergency, we commit to use the power of our collective voice to advocate for policy changes necessary to remove impediments and align incentives to achieve a rapid and just transition to a net zero carbon economy. We will share publicly in 2020 a policy and advocacy strategy for the global B Corp community to support meaningful climate
    2. Update Our Standards: Recognizing that the performance requirements for B Corp Certification are designed to differentiate leaders, and are also used as a free roadmap and toolkit for action by tens of thousands of other businesses around the world, B Lab will immediately begin to re-evaluate these requirements in the context of the climate emergency and other pressing issues the world faces today. Proposed recommendations based on a public multi-stakeholder engagement process will be made to the independent B Lab Standards Advisory Council.

     Today, we affirm our commitment to collective and immediate action to halt and reverse the current climate trajectory and to build an economic system whose purpose is to create shared and durable prosperity for all and for the long term. We not only call on our community of B Corps, but all businesses to champion meaningful climate solutions to secure the health of people and our home planet for future generations.

     

     

    B Corp Forum 2019 – Using Business as a Force of Good

    B Corp Forum 2019 – Using Business as a Force of Good

    Business communities globally have long been committed to bringing businesses in making impacts to the environment, economy and human resources. In other words, “Using Business as A Force for Good”. The spirit was manifested through B Corporation (#BCorp), an international certification led by B Lab that recognizes organizations that not only care on the impacts of their operations to the workers, customers, and suppliers, but also to the communities and environment. The certification is given to companies that during the audit process are able to prove that their business processes – starting from supply chains, operational systems, and products marketing – can have positive impacts and add values to the society and environment. B Corp certification focuses on five areas: governance, employees, environment, community and consumers. As of now, there are over 3,000 certified B Corporations across 150 industries in more than 70 countries.

    As an effort to continuously promote sustainable business operations as well as increase awareness towards Certified #BCorps, On the 5th December, 2019, we are organizing, together with Danone-AQUA, SIAP,a barn raising entitled “B Corp Forum 2019 – Using Business as a Force of Good”. The annual event gathers all relevant key stakeholders, including Government, business communities, civil society organizations, chamber of commerce, students, and media.

    The main objective of the event is to increase awareness on Certified B Corporation and its benefits among the business players in maintaining their social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

    Event details
    5 December 2019 |  8h30-16h30
    Kedasi Thamrin, Graha Niaga Thamrin Building, Level 6
    Jakarta, Indonesia

    RSVP
    Aliyah 0812 9646 6113
    Fikbar 0857 1583 2417

    #daretocare #bcorp #bthechange

    Caring in Business

    Where technology meets humanity
    26th September, Dublin read more

    Caring in Business

    Tech Leadership from Ireland and the rest of Europe will convene at the end of the month in Dublin to highlight the importance of caring in business and to discuss their responsibility when it comes to caring in the workplace, in the community and in the environment.

    Many key figures in the tech sector will be attending the conference Caring In Business – Where Technology Meets Humanity taking place at the Conrad, Dublin on the 26th September.

    Benoit Beaufils, Co-Founder and Business Humaniser at Innate Motion, will give his expert opinion on how Caring is an essential business tool, and the importance of humanizing companies with empathy. He will provide insights on how empathy can be used as a business tool to provide direction from top down and bottom up and how making connections with people strengthens business, enriches eco-systems and reinvent value.

    Benoit will be joined by leaders from tech giants such as IBM, HP, SAP, Schneider Electric,Oracle, Fujitsu, Micro Focus, Red Hat to discuss topics ranging from gender parity, employee experience, corporate giving, tech for good to environmental initiatives, e-waste and recycling.

    About the Conference

    ‘Caring In Business – Where Technology Meets Humanity’ is a niche platform highlighting the positive impact tech leadership can have on the world around us – in the workplace, in the community and on the environment.

    This one-day conference on Thursday 26th September at Conrad Hotel, Dublin brings together leaders in the tech sector to connect and collaborate on working towards a future of caring in business and all that it entails.

    This is an opportunity for the tech industry to present and discuss best practice in corporate social responsibility and to lead by example when it comes to looking after their employees, taking care of the environment and giving back to the community they operate in.

    Speakers Include:
    Kelly Becker, Country President Ireland, Schneider Electric
    Liam Ryan, Managing Director, SAP Ireland
    Tony O’Malley, Head of Fujitsu Ireland
    Tomás Sercovich, CEO, Business In The Community Ireland
    Kathryn Baddeley, Head of CSR UK & Ireland, Cisco Systems
    Elena Avesani, Global Sustainability Lead, Oracle
    Dunja Heinrich, Director of Human Resources EMEA, Red Hat
    Amy Wendel, Global Head of Corporate Responsibility, LogMeIn
    Maria Dillon, Director HR EMEA, DocuSign
    Ciara Keane, Employee Experience Specialist, Google
    Benoit Beaufils, Business Humanizer and Co-Founder, Innate Motion
    Nicole Thompson, Head of Social Innovation, Hitachi Vantara
    Michael Evason, Corporate Citizenship Manager, Europe, IBM
    Marta Jakowczyk, Take Back & Recovery Ops Program Mgr EMEA, HP
    Sarah Atkinson, Head of Corporate Social Responsibility, Micro Focus
    Stuart Poore, Director of Sustainability and Government Affairs, Canon
    Laura Brady, HR Director, Workday
    Ross Mc Carthy, Talent Program Manager EMEA,org

     

    To register for a pass, access https://caringinbusiness.com/

     

    Sustainable Brands Paris 2019

    Sustainable Brands Paris 2019

    Don’t miss Europe’s largest event on sustainability and innovation!

    Plenaries to inspire
    Hubs to connect, share, give feedback
    Reinventing brand commitment and opening up to new perspectives

    Find us every day at the B CORP HUB, where we will be sharing our stories about being a B Corp and answering questions about the certification process. At the hub, we will also be playing the tribal game to find who you are in a business context.

    On the 25th April, we will also be hosting a GRAND WORKSHOP sessions, giving the workshop on “How do I engage customers into co-creation without losing control over brand equity?”

    22 – 25 April
    Carroussel du Louvre, Paris
    For more information on the event and for tickets, access  https://www.sbparis.eu/

    https://innatemotion.com/wp-content/uploads/2019/04/58267667_400766820541496_6373203023621680850_n.mp4

    Innate Motion signs B Corp re-certification with improved score

    Innate Motion signs B Corp re-certification with improved score

    Innate Motion is proud to announce that we have renewed our B Corp certification, with an improved score from 80.4 points in 2015 to 96.6 points in 2017! We are excited to be part of a growing community of companies that want to use business as a force for good and contribute to making a real difference.

    B Corporations are for-profit companies which have been certified by the nonprofit B Lab after meeting their rigorous standards of social and environmental performance, accountability, and transparency.

    The B Corp communities grows daily, with more than 2100 Certified B Corps from 50 countries and over 130 industries working together toward one unifying goal of using business as a force for good.

    Our score changes were as follows, positives indicating improvements on B Corp’s rating scale:

    • Total change: +16.2
    • Governance: + 0.8
    • Workers: + 0.9
    • Community: + 6.8
    • Environment: + 9.3
    • Customers: – 1.5

    There were four main reasons behind our improvement. Firstly, assessment patterns were expanded to include office-less companies in context.

    Secondly, we have redefined our view on shareholding partners by including employees as stakeholders.

    Thirdly, we have refined and refocused our procedures and policies and made them accessible via an internal Wiki.

    Finally, we reflected upon the formal practices of the B Corp assessment as an act of self-improvement and have used them as guidelines to become a better, more human-centric business.

    We are thrilled about the positive outcome as we continue our journey with B Corp to use business as a force for good. Together we can B the Change as we craft a better world for the people we serve.

    Read more about B Lab and the B Corp movement here.

    subscribe to receive news about our community's insights and whereabouts and to see how we have been humanizing business.
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