All Aboard! Meet the New Baobab Express Fleet

May 23, 2016 | Kyle Fraser
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We are very proud to announce that there are eight new buses available to Baobab Express customers! Baobab Express started in 2012, when Fried, the CEO and founder of 3D printing company Materialise ran CSR projects in Africa. Five African countries top the global list of highest road fatalities and Fried realised that the root cause of these accidents needed to be addressed. This is when Innate Motion and other partners came on board to shift paradigms within the public transport industry in Benin.

Before the buses were dispatched, they received a complete overhaul as well as preventative maintenance. To ensure utmost safety of passengers, all drivers were given training, especially with regards to careful and anticipatory driving. Five mechanics have also been trained in Parakou and staff now document the schedule for preventative maintenance. Instruction manuals have been made available in French to ensure comprehension.

Staff have worked hard in Parakou to put the whole service system together and monitor what is happening on the ground. Upon delivery of the buses was a delivery of spare parts which will also go towards existing GAZ and PAZ buses, and soon we will effectively run 22 buses.

Baobab Express has enjoyed media coverage both on national television and radio, and the first reactions to the buses have been extremely positive. With a solid, comfortable, spacious, air conditioned experience at an affordable price, it’s easy to see why.

For a greater look at the inception of Baobab Express and our journey with Materialise, click here

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Kyle Fraser

Driven by optimistic thinking; Kyle is an entrepreneur and challenger at heart who has a solid foundation in brand strategy, digital marketing & human-centred design. He has worked with some of the world’s leading brands, founded a digital agency and found success in business rescue. Kyle believes in the transformational power of business & brands on a social level.

He has a passion for philosophy, writing, diving into different cultures and he loves learning something new every day. Kyle was born and raised in Durban, South Africa – growing up through some of the countries most controversial and challenging times; the integration and collision of all races, cultures and ethnicities for the first time in its history. His purpose is to mindfully bring out the best in others, empowering entrepreneurs and marketers to look beyond their rationale and see the “human” problems to solve.