The book Utopia Brands makes the case for a reinvention of the discipline of branding, away from the shallow marketing tools invented in the 60s. It outlines an approach of “deep” branding that puts the development of a brand “Utopia” at its core, complemented by 3 tools: transparency, abundance and community. An approach that turns […]

Innate Motion is excited to announce the launch of its latest book, Fierce Empathy: 16 Ways to Lead for a Regenerative Future. The book is a guide to future-fit leadership, a leadership style that dares to embrace fierce empathy, a philosophy that centers on the fundamental principle that everyone has the potential to lead and […]