In a world where business people use war metaphors for the smallest product launch, it takes courage to call for Care. Here Christophe Fauconnier dives into caring as a business tool.
Care, the conventional wisdom goes, belongs in the bassinet, not the boardroom. We disagree. We believe that care is the most essential ingredient of business, brands and marketing, today and in the years ahead. It makes us work as people, for other people. It helps us create brands and products that are meaningful for them, not simply transactions for immaterial targets. It will give us, our brands and our businesses longevity, the staying power that only comes from adding value to the lives of the people we serve.
Care creates empathy, shapes ecosystems and reinvents value in a way that nothing else can. This is because it allows us to shape brands and businesses with our hearts and not just our heads, for the benefit of others as well as ourselves…
Continue reading the article originally published by the Guardian.