Dabao China: Reviving A Classic

February 23, 2016 | Benoit Beaufils

If you don’t live in China, you have probably never heard of Dabao. But in China, Dabao sells more moisturising creams than Pond’s or Olay. The brand has been around for decades, producing a line of moisturising creams and beauty products. It is a huge brand but in the past several years, business was tough. The brand’s flagship product, a cheap, all purpose moisturising cream which represents nearly 90% of the company’s volume, was declining in market shares as competing western brands invested massively in China. How do you revive a dwindling, communist-era remnant in the glossy world of new China?

 

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