Sanofi is a biopharmaceutical company specializing in human health. The company came to us with three questions in mind:
How do we improve and scale our consumer outreach efforts?
How can we grow within a market that is increasingly competitive?
How do we increase our relevance, so that we become the preferred choice of consumers?
We were handed over a vast amount of data on consumers and segments when we began working with Sanofi, but what we needed to understand was who actually are the people in the data? What does their life look like? How does the culture they live in influence the way they deal with pain? What is the specific impact pain has on their life? What do they do to cope with it? In order to answer these questions, we designed a journey with empathy at the core.