Change in context

January 27, 2014 | Marjolein Baghuis

Changeincontext.com is my tool to explore and share my findings about the drivers of change to a more sustainable world. So many people are aware that change is needed, and so many solutions are available, offering a multitude of opportunities, yet change is coming about very slowly – and sometimes, not at all.

For this blog, I am interviewing people about their theory of change; on what they think is needed to drive change to a more sustainable global economy. With this context in mind, I will also be reading books about change, leadership and sustainability – and reviewing them through another series of posts.

Being a new team member of Innate Motion, I decided to interview Benoit Beaufils for my personal blog Changeincontext.com: Benoit is the co-founder of, and Business Humanizer at, Innate Motion, a company that helps integrate human sense and sustainability into brands and businesses.

Read the full interview on Changeincontext.com or download PDF.


Posted By Innate Motion

We are a global strategy consultancy upholding the idea that human sense makes business sense. We help leading businesses and brands to position for people, to stand up for purpose and innovate in ways that translate positioning into human and business value.

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