As a Civil Engineer who fell in love with marketing, Yaw approaches challenges with a healthy combination of creativity and logic to provide unique perspectives to problem solving. Having built a career advertising consumer goods for companies such as Unilever and Upfield, he has experience launching brands, developing innovations and building business and market entry strategies across East, West and Southern Africa, occupying different roles.
Born in Ghana, Yaw experienced first-hand how growth of people and businesses are stifled due to a lack of the right skill set, sustainable support systems and purpose-driven strategies. He is extremely passionate about improving this across the globe; more specifically in Africa. At Innate Motion, Yaw enjoys the daily challenge of building purposeful brands and businesses which are used to ultimately improve livelihoods.
He loves dogs, reading, traveling and experiencing new things. In his leisure, you will find him either watching a good tv show or spending time with friends and family.