An eternal optimist and business activist who uses human intuition to grow business and brands, Yasmin has 15 years brand development experience and holds a degree in psychology, performing arts and an Honours degree in gender equality. She has helped to craft, build and transform some of the strongest brands in the world while working at Unilever, most recently working on how to build brands with purpose, create theories of change to solve the issues of sustainable living. Yasmin lives in Durban with her son Mikhail enjoying the sun and sea!
Aqeelah has a love for connecting with people from different backgrounds and cultures. She grew up with a strong connection to the arts training in dance, music and drama from the age of four. At 18 she moved from her relaxed hometown Durban to pursue a more cosmopolitan city life in Cape Town in order to study Media, Writing and Film at the University of Cape Town. Her love for Strategic Brand Marketing came from her work across notable food, fashion and beauty brands whilst based in Cape Town.
Her formative years in Digital Marketing, PR and Events were preparing her for the experience of a lifetime on Beauty Revolution, Africa’s Boldest Beauty Festival which took place in April, 2019. The celebration of diversity and inclusion that was highlighted at the festival saw Aqeelah develop a strong passion and responsibility for creating work with meaning that can impact a community. This profound feeling of working in a human-centric way led her to join Innate Motion in May 2019, where she looks forward to growing herself and the brands she works on with purpose.