Cilla was born to an Indonesian family with mixed religious and cultural backgrounds, which instilled in her a great curiosity to find out more about the world. At the age of 15, she decided to study away from home. Believing in the power of hard work and going the extra mile, Cilla advanced quickly in her market research career at Acorn’s Jakarta office. Striving for more solid regional exposure, she moved to Singapore and joined Kadence, a business-to-business research company. In 2007, she joined Innate Motion to run projects across Asia. For her, learning about human beings is the most interesting and challenging never-ending theme.
Born and raised in Indonesia, Arum sees the world as possibility and opportunity.
She joined Innate to expose herself to the cultures of the world, where she can apply her passion for people in finding meaning for brands.
9 years of experience in organization and people development as a consultant, has opened her eyes to understanding human characters, attitudes, and behaviours.