At heart, Ana is a curious explorer of human behaviour. She moved from Slovenia to Slovakia a decade ago, where she finished her Master’s degree in political science and continued her studies as a junior researcher at Comenius University in Bratislava. In her (still pending) doctoral research, Ana experimented with visuals and projective techniques to figure out how exposure to the EU flag makes us think about our homelands. Being part of two European cultures created a new dimension of looking at her home & host countries, but also a new way of perceiving Europe and cultures around the globe. In the course of her career, Ana worked for NGOs, multinational & local companies, agencies, and in academia. She is passionate about value-based internal & external marketing, behavioural economics, consumer psychology, design, and photography.