Change and intuitive human understanding have been at the core of Benoit’s life. Twelve years of marketing experience at both Procter & Gamble and Coca-Cola have prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him a unique insight into how brands can be shaped to best overcome cultural anxieties. Working as a consultant and researcher across Asia and Europe has given him further opportunities to facilitate change and engagement processes within companies and between companies and consumers. Benoit finds sources of inspiration living in a 100-inhabitant dust road serviced village on an Asian island and raising four children.
Growing up in a small country with 3 different cultures, Muriel developed a fascination for diversity at a young age. Her travels around the world and experiences living and working on 3 different continents reinforced her passion for drawing people together in order to achieve greater things.
Muriel is a well-rounded marketer with strong experience in global strategy and innovation roles as well as local activation acquired at Coca-Cola, GlaxoSmithKline and Bain Consulting in Europe and Asia. Her pragmatism and drive for impact led her to break out of her 15 year corporate career and develop a social business in the favelas of Brazil. Now based out of London, Muriel is driven by her desire to put humans back at the centre of businesses, both internally and externally. She strongly believes that developing win-win relationships between businesses and society will make this world a better place for her 3 children to grow up in.
Mark has always been fascinated by the question “Why do we behave the way we do?”
Whether starting out in branding, working as commercial director for a leading games company, or providing behavioural insights to some of the world’s leading consumer brands, this curiosity in people has always been at the core of Mark’s professional life.
Having supplemented his experience with an MSc in Psychology, LSE’s advanced Marketing Strategy executive programme, as well as Mark Ritson’s mini MBA programmes in Brand Management and Marketing Strategy, he possesses an extensive knowledge base, not only in business and marketing, but also on the scientific underpinnings of behaviour.
At Innate Motion, Mark brings these different strands together to produce impactful work, either through purposeful business & brand consultancy, or targeted behaviour change programmes requiring a solid understanding of the underlying drivers of behaviour.
Fernanda was born and raised in São Paulo, Brazil and moved to London in 2016 to further her career as a researcher and decoder. In the UK she worked in projects across the world including Europe, Asia and Africa – and (of course) she never stopped working on projects closer to home in Latin America.
Her passion is understanding the changing behaviours of early childhood and how this can help people throughout their lives. Her experience with Innate Motion has largely involved leading projects for Unilever activist brands that are closely related to this cause. This includes helping girls from Brazilian favelas to avoid early-life pregnancy, developing a campaign to dispel transgender stereotypes and teenagehood bullying in the UK.
Fernanda is currently studying for an MSc in Behaviour Change at UCL focused on health, to further the impact she has in this important field. By learning and developing the latest behaviour change methodologies, she plans to influence organizations to invest in behaviour change programmes to improve people’s health and well-being.
Having grown up in a multicultural family and schooled in the IB system, Thais was always curious about others: different belief systems, cultures and communication tools were and remain a source of inspiration that guides her every day. At the age of 13, feeling a need for freedom and discovery, she made the decision to fly out of Europe and live with her father in Thailand for two years: the goal was to live in as many different countries as possible before settling down into adulthood. By the age of 21, she had lived in 5 countries, spoke 3 languages fluently as well as some rudimentary Thai and Spanish. In 2015, having met someone special, she settled down in London. In this melting pot of a city, she continues to experience a different country every day through the people she meets and finds inspiration for her creative writing that fills up countless notebooks in her library. Today, armed with unwavering patience and determination, her goal is to make a positive difference for those she has met along the way and for the future generation she still feels a part of – something she looks forward to achieving with Innate Motion.