Felipe has a bachelors degree Business Administration by PUC-SP and International Executive MBA at FIA – Fundação Instituto de Administração, with an international module in China. Having worked most of his career in marketing, Felipe has developed innovations, business and brands in consumer goods, financial services and sports in companies like Whirlpool, ABN Amro Bank and Santander. Throughout his career, Felipe witnessed and experienced how brands and people moved by a strong purpose have more powerful and compelling energy to succeed, influence and motivate people towards action, which has turned him into a passionate strategist for purpose-driven change. Felipe is a curious mind, passionate about traveling, sports and people.
Robert has a bachelor´s degree in business administration and a master´s in law. He started his career in the Netherlands and built his expertise over 18 years at Unilever. He worked in challenging marketing and business positions in various European countries as well as in South Africa and in Brazil. Robert knows from experience the massive positive impact on both business results and society of really putting people first in brands and teams, and is a true ambassador for humanizing business in the widest sense of the term. He loves exploring new cultures, leaving the beaten track. He has spent months traveling India and Malaysia; he has climbed Aconcagua (the highest mountain in the Americas at about 7,000 meters); he has spent weeks with indigenous families in the jungle of Colombia; and he loves to take the more adventurous routes when skiing, hiking, or diving. As a student, he already felt strongly attracted by the positive spirit, culture, beauty, and opportunities of Latin America, and his stay in Brazil made him decide to make this beautiful country his home.
Fernanda was born and raised in São Paulo, Brazil and moved to London in 2016 to further her career as a researcher and decoder. In the UK she worked in projects across the world including Europe, Asia and Africa – and (of course) she never stopped working on projects closer to home in Latin America.
Her passion is understanding the changing behaviours of early childhood and how this can help people throughout their lives. Her experience with Innate Motion has largely involved leading projects for Unilever activist brands that are closely related to this cause. This includes helping girls from Brazilian favelas to avoid early-life pregnancy, developing a campaign to dispel transgender stereotypes and teenagehood bullying in the UK.
Fernanda is currently studying for an MSc in Behaviour Change at UCL focused on health, to further the impact she has in this important field. By learning and developing the latest behaviour change methodologies, she plans to influence organizations to invest in behaviour change programmes to improve people’s health and well-being.
By the time Marcella was 22 she had lived in 6 different countries. Graduating in Law and later specializing in Art History, she acquired from both degrees an analytical and poetic vision of the world. Her professional trajectory has been dedicated to learning and applying marketing and communication strategies, believing that less is more and that tailored strategies always leads to great results. She has been with Innate Motion since 2018 and is passionate about travel, culture and the arts!