Born and raised in a city nearby Shanghai gave her the opportunity to be exposed to both local and international culture. Since high school, at the age of 17, she decided to move to England and did five years of study and culture exchange there. In an international melting hub as London, that five years was truly life changing for her as that was the time made her realize people can be so different and this background diversity is absolutely fascinating to study.
Cathy is a sociologist specialized in cultural comparison and gender studies. Graduated from London School of Economics and Political Science in 2016 with a MSc in Society and Culture, she started working in the market research field in understanding consumer behaviour as a cultural decoder. For her, understanding constantly changing culture and human beings should be a continuous life passion.