Subodh was fascinated by creative ideas, theatre and cinema. This obsession with creativity led him to a career in advertising in Mumbai, India. He moved into a role that focused on culture-based brand planning. He was driven by a desire to create ideas that shape ‘meaning’ for brands on a strong cultural foundation. During his advertising career, he worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. He is currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful. His work focuses on strategic brand development & innovation projects with global and Asian companies. His recent projects with leading global brands have focussed on building capability in human insights, brand positioning and creative excellence capabilities.
His name comes from an ancient Indian civilization, but Arya was actually born and raised in a French and Indonesian family with Chinese roots. He initially wanted to be a diplomat but was more driven by the energy of the fast moving business world, which is why he decided to study international business.
Arya joined Innate Motion in 2008, after his graduation. Since then, he has grown his many talents as a researcher, visual communicator, and brand strategist, all while fulfilling his passion in crafting great ideas that touch people’s lives. After having lived in Indonesia, France, the UK, Italy, and the Netherlands, Arya is now living in Singapore to further extend his multicultural base. He yearns to have the superpower to teleport himself to enjoy authentic food from different corners of the world, to find a good wave to practice surfing, and to get more serendipity.
Raised by a grandmother of very few words, Rachel learned to navigate her childhood by using empathy to figure out what grandma was thinking, or just have an imaginary conversation with her. She realized quickly that by putting herself in someone else’s shoes, the world became clearer and a lot less lonely. After a failed attempt to elope with a Scottish boy at 19, she returned home with a ridiculous Glaswegian accent, which fortunately landed her a first job as a junior copywriter at Leo Burnett. Over a decade and a half, her career path has meandered through BBH, Monsoon, Y&R, and took her around the world. A firm believer that life is in the detours, she has reinvented herself as a guerrilla poet, artist, screenwriter, and mother of two along the way.
After graduating from business school, Fang Qi started her career as a secretary at the virtual office of Servcorp. She went on to explore roles in personal assistance, office administration and real estate sales, before joining the Life Support team of Innate Motion in 2014.
Born to organise and with a passion for service, she enjoys the game of work, the varied challenges it brings and the fun environment at Innate Motion. She is happy to find her calling in coordinating projects across the globe and have done so in over 30 markets and 6 continents.
Most of all, she delights in having freedom to juggle work and life, finding joy in yoga, music, learning and spending time with her loved ones. Born and raised in Singapore, she’s bilingual in English and Mandarin, working on her Hokkien and Malay, and most proud of her Singlish prowess. She loves living in the tropics and thinks 24C is winter!