Meggan Wood

With nearly 15  years experience in brand strategy and insights, Meggan is renowned for simplifying the complex, due to her background in design thinking and copywriting. She helps brands better address the true needs of the people they serve, bringing teams on journeys of transformation through powerful storytelling and strategy.

Her entire career — at both Innate Motion and prior — has been spent building positionings and strategies that are anchored in human identity. Her passion is helping teams move away from generic language and evolve to a space that is fresh for the brand, while resonating with the people it serves and hopes to serve.  

In her 10 years at Innate Motion, Meggan has enjoyed immersing in other cultures and ways of life, as a key step in laying the foundation for any strategic work she embarks on with a team. The beauty of finding the red thread that connects so many different ways of being is something that brings her endless energy. 

She believes in a brand’s ability to address universal themes within all people and aims to harness that desire to cultivate identity in order to help brands shape work that is relevant and useful to modern society and the people within it.   

Riccardo Cristiani

After his PhD in Psychology, Riccardo entered the world of market research focusing on the logic of using human understanding to move the business in favor of people. Always intrigued by human nature and cultural differences, in 2007 he joined Innate Motion. After several years as cultural decoder, Riccardo moved to Innate Motion partnership, running global and local projects of strategic research, purposeful positioning and concept innovation in Europe, Australia, Asia, and the US. After living in Rome, Sydney, Bali and now in Miami, Riccardo is a true world nomad and always ready to dig in new enriching cultural experiences.

Filippo De Simone

Filippo, born in Milan, Italy, incorporates the sense for fashion and design. He loves paying attention to details and knows the ultimate importance of style. Filippo studied marketing and public relations in a desire to brighten up the world with great brands and stories. His desire to learn about new cultures led him to leave his homeland and live in Asia, Australia, and now in the US with his husband. His real passion: people. At Innate Motion, Filippo strives for perfect service and support everyday, making sure humanizing business is in our core.