Crowdsourcing Starts and Ends with the Crowd

November 20, 2015 | Arnaud Tasiaux
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Sure, Crowdsourcing is the new buzzword. Be it entrepreneurship, activism, academia or social initiatives this new process is increasingly becoming the go-to for getting things done, together. However the word may buzz and appear more and more on our feeds and in the news, we still need to question if this incredible platform is being used correctly? Is it even being understood correctly?

Crowdsourcing is the collective mobilisation of people collaborating on a shared agenda through a culture of skills, ideas and resource sharing. This culture is fluid, communicative, and centred on our modern hyper-connectivity so as to achieve common goals. While, in theory, this new way of doing things explodes with the promise of incredible opportunities, approaching it from the wrong perspective can stunt any and all potential for sustainable change.

Of course there are a large number of examples where crowdsourcing has been used correctly and come to breed extraordinary consequences. That is because these successes were born from a human behaviour perspective. Even in its name, crowdsourcing begins with people. The common misconception is that crowdsourcing is generally concerned with technology and thus approached from that angle. This is incorrect. At its core, crowdsourcing is concerned with the behaviours that in turn create change. While technology is almost always the means used to both engage and enable these behaviours, it is most definitely not a sturdy starting point. Technology often also means that money and investment plays a larger role and can often overshadow issues of greater concern.

When understood and used correctly, crowdsourcing opens a new spectrum of new ideas and solutions, human-centric engagement and boundless opportunities for reduced costs and increased co-creation. With this capacity for change, there is a great need for education on this new tool and means of thinking.

To truly understand it, we must always remember what crowdsourcing is- the co-creation of solutions. It is human-centric, bottom-up, and progressive. Therefore, from its inception to its very answers, it must concern itself with bringing people together.This is a new age of thinking and who knows what will happen as the crowds get stronger and unlock their true potential. A better world might not be such a hopeful concept after all.

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Arnaud Tasiaux

Arnaud sees people and their creativity as the principal source of transformation. After years of experience at big corporations like Accenture, Unilever, and Coca-Cola, his curiosity pushed him to go his own way and to become an entrepreneur. After founding his own company, he created a new catering concept involving Michelin star chefs and launched a new type of outsourcing model, leveraging the expertise of retired industry experts. Now he has joined Innate Motion, bringing his multidimensional experience in marketing, innovation, and entrepreneurship to the table, adding a deeper human sense to those fields. At Innate Motion, Arnaud has served various companies from high tech to food companies, from global business players to local players in the development world. He has been our main force behind our investment and the launch of Baobab Express, a company that improves mobility in rural Africa through new transportation system. Arnaud is pragmatic and, as such, enjoys pushing strategies towards actionable principles that make them happen.