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ECR Day 2024
21/11/2024
8:00 am – 4:00 pm
EMPATHY IS OUR SUPERPOWER
A keynote by Femke van Loon and Joyshree Reinelt
1 min read

In our keynote, Empathy is our Superpower, we challenge the notion that empathy is a weakness in business. Instead, we advocate for embracing it as a superpower that fosters deeper connections and insights. By shifting our perspective to see individuals as complex beings with emotional and cultural needs, we can transform our approach to business.

Through real-life examples and practical strategies, we show how empathy can elevate us as brand leaders. By understanding and empathizing with the human experience, we can create products, services, and campaigns that resonate on a profound level, ultimately driving long-term success and positive impact.