PARIS, FRANCE — In its continued striving to enable more meaningful growth by putting purpose at the heart of every business, the business humanizing company Innate Motion has signed a strategic partnership agreement with in/PACT, a purpose activating platform that enables greater people and brand engagements.
in/PACT cofounders Amar Sharany, a pioneer in the field of cause marketing and Chairman of in/PACT, and CEO John McNeel, a 25-year veteran of advertising and global marketing, launched in/PACT last year to bring to market a technology platform that allows brands and consumers to interact and engage with each other through people-empowered giving.
Together Innate Motion and in/PACT want to help companies and brands find their collaborative edge so they can participate better with their valued communities.
As Christophe Fauconnier, Founder and CEO of Innate Motion states:
“We are thrilled to announce our partnership with in/PACT. We feel confident that our combined service offerings will help both of our clients better activate their purpose and make a lasting, positive impact on the world around us. For generations, we have focused on the individual drives of success: passion, hard work, talent, and luck. Today we recognize that success is increasingly dependent on how we engage with others and how we let others interact with us. The secret weapon of many successful people and businesses has been to find and apply better ways for supporting and caring for their customers, for their consumers, for their employees or for the suppliers.
In today’s dramatically reconfigured world this might not be enough.
To get ahead in today’s world we need to re-learn how to grow with caring and daring relationships that can work for each other. We have to put ourselves in hands of others and learn how to better activate our support base so we can together have more impact and flourish”.
“We couldn’t be more excited to welcome the Innate Motion team as a part of in/PACT’s quickly-growing extended family,” said McNeel. “Innate Motion’s strategic research, positioning and brand strategy capabilities are now an invaluable asset to our company, and we feel that they will also benefit from utilizing our technology to better activate their client’s purpose-driven missions.”
ABOUT INNATE MOTION
Innate Motion, a global B-Corp company, believes that the best way to grow brands is to help them create real value for the people they serve. By engineering journeys of change, Innate Motion invents better, more effective and more impactful ways to create growth for the purpose-driven brands they work for.
in/PACT has introduced the world’s only global purpose activation platform that connects brands to their customers, employees and other stakeholders through “people empowered giving.” Through its proprietary platform and portfolio of digital products, in/PACT provides better loyalty, increased conversion and more sales for businesses through social good incentives.