Ben was born in Bergeijk, in the province of North Brabant in the Netherlands. His interest in other people and cultures made him decide to study cultural anthropology, but he ended up getting a master’s degree in communication. During his professional career, these fields of interest happily coincided in the world of qualitative marketing research. Before joining Innate Motion, he explored the psychological side of human drivers at Censydiam; at Beautiful Lives, he integrated the insights he had gained there with ethnographic observations. Ben enjoys traveling and gets most energy out of the metropolises of our world. This made him decide to trade Amsterdam for Bangkok, a city that encapsulates so many of the different sides of Asia. Ben is a qualitative researcher at heart, and he is grateful for being able to do his research at a global level. At Innate Motion, Ben loves to further his understanding of people and cultures and to make these cultural insights accessible to our clients for use in the service of their business opportunities and brand strategies.