Being born and raised on a farm on the Dutch island of Texel has coded Dirk’s path. At the age of 7, his dream was to be a farmer. Educated at the Wageningen University of Agriculture, Dirk forwent a farming career and began one in marketing instead. At Campina, Nestlé and Friesland Foods, he embraced psycho-dynamic thinking in guiding his brands. He continued his career in the marketing services industry at Censydiam and Lowe Advertising.
Founding Innate Motion and becoming a business humanizer signifies a fundamental shift in his life journey. Building our no bricks, no borders, no bosses company is an exciting challenge. Serving leaders to transform their businesses and brands by putting people first offered opportunities to travel across continents and cultures. Growing capabilities in engineering behaviour change, building brands as idea centric movements, contributive design and company change journeys.
At home the nest is empty. While Floris, Maurits and Lisanne are pursuing their own journey Dirk enjoys this new life stage with his wife and fellow entrepreneur Petra.