After trying studies in architecture and social demographics, Freek joined the Dutch army for a year as a kind of sabbatical. During that year Freek discovered his natural habit of curiosity, feeling the joy of digging into all kinds of subjects, using desk research as a tool. This finally brought him to the Library Academy in Amsterdam. After finishing his studies, he worked for almost 10 years in the advertising industry, mainly at TBWA, where he was responsible for business intelligence for the planning team. Freek joined Innate Motion mid-2010, strengthening the Life Support team, both on project support and company support. He extended his skills and is now acting as a kind of underground detective, introducing clever solutions to facilitate the company’s growth. Because of his innate modesty, he is especially thrilled by creating tangible results for others. Freek is living with his wife and two kids on the shore of the biggest lake in the Netherlands; he is proud to be part of the executive board of a medieval castle in his spare time.