Joyshree is a cultural decoder and brand purpose crafter by nature. Born and brought up in the international melting hub of Frankfurt she has always been exposed to different types of people. The diversity and richness of cultures have inspired her curiosity to deeper understand what makes people tick. She has learnt a lot by seamlessly being able to immerse across cultures. She holds a Master’s degree in Psychology. After having worked in the therapeutic space she decided to help businesses and brands apply more human logic to business in order to grow with value propositions that are purposeful, meaningful and culturally connected. She has worked in more than 35 countries, lived in different regions of the world and is a founding partner of Innate Motion.