Growing up in a small country with 3 different cultures, Muriel developed a fascination for diversity at a young age. Her travels around the world and experiences living and working on 3 different continents reinforced her passion for drawing people together in order to achieve greater things.
Muriel is a well-rounded marketer with strong experience in global strategy and innovation roles as well as local activation acquired at Coca-Cola, GlaxoSmithKline and Bain Consulting in Europe and Asia. Her pragmatism and drive for impact led her to break out of her 15 year corporate career and develop a social business in the favelas of Brazil. Now based out of London, Muriel is driven by her desire to put humans back at the centre of businesses, both internally and externally. She strongly believes that developing win-win relationships between businesses and society will make this world a better place for her 3 children to grow up in.