Neil Gaught is a leading light amongst a growing number of business thinkers who are saying companies have got to do things differently now if they (and us) are to have a sustainable future. With his ground-breaking book CORE Neil has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. Single Organizing Idea (SOI®) and its potential to deliver profitable outcomes to those seeking to put society at the core of their business strategy is creating a fast growing following.
Driven by a restless desire to help his clients and business in general progress, Neil is able to draw on unique insights gained as a soldier, designer, strategist, entrepreneur, and writer. His highly informed intuition and fascination for understanding what works and what doesn’t has been gained ‘on the ground’ over the past two decades advising both private and public sector organizations of all sizes and across many different sectors in over 40 countries.
The potential of an SOI® as a practical management tool and solution to the many challenges businesses face in the emerging social context has attracted significant praise from leading thinkers including John Elkington, Prof David Grayson, Charles Leadbetter and Charles Handy.
CORE was a finalist at the 2018 Business Book Awards.