Movement Brands at Changemakers in Retail

May 05, 2017 | Kyle Fraser
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How can your business or brand authentically engage the people you serve on a relevant social level? What are the major dos and don’ts of purpose-driven branding when speaking to millennials? How can you ensure your organization’s credibility in an ever-changing world?

Join Innate Motion’s Dirk van der Beek in Utrecht on 9 May at Changemakers in Retail, a pioneering brand event about change and opportunity. Meet pioneers and get practical tips for new business models, innovation and leadership to make a difference.

Dirk’s talk will address movement branding, responding to millennials’ desire for brands that enable contribution. Are you and your organization ready to dare to care? Sign up here to find out.


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Kyle Fraser

Driven by optimistic thinking; Kyle is an entrepreneur and challenger at heart who has a solid foundation in brand strategy, digital marketing & human-centred design. He has worked with some of the world’s leading brands, founded a digital agency and found success in business rescue. Kyle believes in the transformational power of business & brands on a social level.

He has a passion for philosophy, writing, diving into different cultures and he loves learning something new every day. Kyle was born and raised in Durban, South Africa – growing up through some of the countries most controversial and challenging times; the integration and collision of all races, cultures and ethnicities for the first time in its history. His purpose is to mindfully bring out the best in others, empowering entrepreneurs and marketers to look beyond their rationale and see the “human” problems to solve.