by expertise:
Over the years, we have authored books that document our inspirations, motivations and methods. We have developed tools to better understand human behaviors and emerging trends. We have also created games to help businesses to better understand their brand stories. Read on to learn how our tools can empower your company.
brand deep dives:
We love brands with a deeper purpose. Brands that thrive because they connect deeper with people. Brand Deep Dives allow us to integrate purpose at the core of a brand. See how Unilever people talk about them.
digital purpose dive:
The Digital Purpose Dive is a 100% digital, guided workshop to create a relevant and meaningful purpose. Captured with our strategic hero tool: the Believers’ Pyramid. The entire process uses co-creative exercises to collectively shape a path forward and includes step-by-step support to ensure seamless usage. The whole experience is designed to be engaging and to drive active participation.
believers’ pyramid:
When a brand believes in something that people want to buy into, in a given time or context, the Believers’ Pyramid is a simple tool to use. It defines any brand by the following three core elements: a human truth, a point of view and a product truth. When connected, these three elements power a brand by providing it with a product to buy, an idea to buy into and a human root to anchor their relevance.
creating value people to people:
Bringing purpose back to business. A while ago, this was a provocative statement. Today, it has become an incantation in every boardroom, and the question has shifted from “should we” to “how”. This book shares real experiences and stories of purpose and marketing, and offers approaches that weave them together. All of these stories offer practical inspiration for businesses and purpose engineers. Enjoy the read!
home to home research
In current times we receive a lot of questions about working-from-home and running research remotely. At Innate Motion we have been working from home since our birth, in 2006. We are happy to share how to best run research in the virtual world. We call it Home-to-Home research, because all participants, including the researcher are at home.
beyond the powergirl:
Focusing on cultural decoding, this eBook advocates for gender equality and shares culturally relevant insights vital for a female-led future. Become inspired and start thinking about how your business can build a space where women are willing and free to express their genuine, unrestrained societal views. Learn how you can connect your business with female trailblazers, and thrive in a future where women run the world.
human framework:
tribal game:
The Tribal Game is a fun tool that we use to understand the diversity of communities, groups or teams with human sense. It enables people to discover their contribution role and how they like to relate to others in 3 quick questions.
book of archetypes:
In his theory of the human psyche, Carl Jung proposed the idea of archetypes: images and thoughts in the collective consciousness which have universal meanings across cultures. When used in business, these archetypes create role models whom we can emulate. This book is a guide that helps you and your managers make sense of archetypes, and apply them in a useful way to build engagement platforms both inside and outside your organization.