by expertise:
We developed tools to better understand human behavior and emerging trends. And to capture the essence of brands that people love. We take play serious, so we also developed games to help people and businesses to stand up for a better world. Read on to learn how our tools can empower your company. Over the years, we authored books that document our inspirations, motivations and methods.
home to home research
In current times we receive a lot of questions about working-from-home and running research remotely. At Innate Motion we have been working from home since our birth, in 2006. We are happy to share how to best run research in the virtual world. We call it Home-to-Home research, because all participants, including the researcher are at home.
360° Immersion
A 360° Immersion is an opportunity to get to know people and the ecosystems that they are a part of. During a couple of days, we connect to a person through different channels. We naturally follow the medium the person uses in today’s world to stay in touch with each other, such as: Whatsapp, Instagram, Facebook, Facetime. The gathered learnings are comparable to those of classical ethnographic interviews.
Click here to read more about 360° immersion
Online communities
An online community is an opportunity to involve people and allow them to interact with each other as well as the community moderator in the privacy of their homes. During 5-10 days we shape a special community based on relevant criteria for the topic at hand. An online community gives access to people from all areas in the world, allowing us to reach people we might not otherwise be able to meet.
Click here to read more about online communities
Online focus groups
An online focus group allows everyone to participate from the privacy of their home. No need to travel. In a home setting, people tend to be more relaxed and open to contribute. It also allows to make people fill up individual tasks and upload pictures, texts, drawings, and collages. The creative expression is seen as rewarding. It brings depth and dynamic to the discussion.
human framework
book of archetypes
In his theory of the human psyche, Carl Jung proposed the idea of archetypes: images and thoughts in the collective consciousness which have universal meanings across cultures. When used in business, these archetypes create role models whom we can emulate. This book is a guide that helps you and your managers make sense of archetypes, and apply them in a useful way to build engagement platforms both inside and outside your organization.
digital purpose dive
The Digital Purpose Dive is a 100% digital, guided workshop to create a relevant and meaningful purpose. Captured with our strategic hero tool: the Believer’s Pyramid. The entire process uses co-creative exercises to collectively shape a path forward and includes step-by-step support to ensure seamless usage. The whole experience is designed to be engaging and to drive active participation.
positioning with purpose
We craft brands that people love. Brands that represent people in how they wish to see the world, inspire to be and yearn to feel. Brands that stand up for a better world. See how Unilever people talk about the positioning with purpose.
immersions
As part of the Purpose Dive we carry out immersions to help marketers re-discover their humanity and that of the people they serve. Upfront we build the empathy of the team to get the most out of the conversations. See from the reaction of Unilever marketers how it totally changed their perspectives.
believers’ pyramid
We use the Believers’ Pyramid to craft brands that people love. It captures the essence of a brand by 4 elements: the aspired identity of the people we serve and the tension that they face, the human truth. Next is the point of view of the brand on this tension. And last but not least the product truth that manifests the point of view. When connected, these elements power a brand by providing it with a product to buy, an idea to buy into and a human root to anchor their relevance. More about this proprietary tool that we created and perfected over these years in the podcast.
This book shares experiences and stories of purpose and marketing. Offering practical inspiration for businesses and purpose engineers. Enjoy the read!
Please click here to download the book.
brands for humanity
People today expect brands to make a difference in the world. Brands for Humanity live up to their purpose in all they do internally and externally. This web-app toolkit enables you to enrich and tell your brand narrative by leveraging the wisdom of your community. Activate your purpose by crafting a story with cultural relevance and sourcing directly from your team, the stakeholders as well as the people you want to serve.
activists dare to care
Have you always shed away from activism because you think it will weaken your brand? People today expect brands to make a difference in the world. Brands that see, be and feel the better world they want to be part of and contribute too. Brands that turn purpose into action. This book will inspire you to think and act like an activist to build your brand, and transform it into a movement brand.
beyond the powergirl
We advocate for gender equality and share culturally relevant insights vital for a female-led future. To inspire you we wrote a book and we developed a game to identify your female identity. Learn how you can connect your business with female trailblazers, and thrive in a future where women run the world.
click here to download the book