People Journeys find relevant opportunities for a brand or business by developing an understanding of the people they serve.
We use proprietary tools and expertise in psychology to identify cultural and human insights that have business relevance.
WHY IT MATTERS
People today expect brands to make a tangible difference in the world. Brands for Humanity fulfill that desire by creating a foundation of empathy and acting upon it.
Purpose Journeys identify the mission of a company or brand. We apply a proprietary method to hone in on a relevant purpose that motivates people and brings societal relevance to what the brand offers.
WHY IT MATTERS
People today expect brands to make a tangible difference in the world. Brands for Humanity have impact by living their purpose in every level of what they do.
Activation Journeys turn purpose into action. Together with a multidisciplinary team we co create activation ideas, innovation guidelines and creative briefs that reflect the purpose.
WHY IT MATTERS
People today expect brands to make a tangible difference in the world. Brands for Humanity have a voice and invite others to join them on their journey of impact.
Mobilization Journeys turn the purpose into an organization reality in all departments. We use our expertise in organizational change to create tools, guidelines and systems to change the way of operating to align with the purpose.
WHY IT MATTERS
People today expect brands to make a tangible difference in the world. Brands for Humanity live up to their purpose in all they do internally and externally.
Over the years, we have authored books that document our inspirations, motivations and methods. We have developed tools to better understand human behaviors and emerging trends. We have also created games to help businesses to better understand their brand stories. Read on to learn how our tools can empower your company.
brand deep dives:
We love brands with a deeper purpose. Brands that thrive because they connect deeper with people. Brand Deep Dives allow us to integrate purpose at the core of a brand. See how Unilever people talk about them.
digital purpose dive:
The Digital Purpose Dive is a 100% digital, guided workshop to create a relevant and meaningful purpose. Captured with our strategic hero tool: the Believers’ Pyramid. The entire process uses co-creative exercises to collectively shape a path forward and includes step-by-step support to ensure seamless usage. The whole experience is designed to be engaging and to drive active participation.
When a brand believes in something that people want to buy into, in a given time or context, the Believers’ Pyramid is a simple tool to use. It defines any brand by the following three core elements: a human truth, a point of view and a product truth. When connected, these three elements power a brand by providing it with a product to buy, an idea to buy into and a human root to anchor their relevance.
creating value people to people:
Bringing purpose back to business. A while ago, this was a provocative statement. Today, it has become an incantation in every boardroom, and the question has shifted from “should we” to “how”. This book shares real experiences and stories of purpose and marketing, and offers approaches that weave them together. All of these stories offer practical inspiration for businesses and purpose engineers. Enjoy the read!
home to home research
In current times we receive a lot of questions about working-from-home and running research remotely. At Innate Motion we have been working from home since our birth, in 2006. We are happy to share how to best run research in the virtual world. We call it Home-to-Home research, because all participants, including the researcher are at home.
beyond the powergirl:
Focusing on cultural decoding, this eBook advocates for gender equality and shares culturally relevant insights vital for a female-led future. Become inspired and start thinking about how your business can build a space where women are willing and free to express their genuine, unrestrained societal views. Learn how you can connect your business with female trailblazers, and thrive in a future where women run the world.
The Tribal Game is a fun tool that we use to understand the diversity of communities, groups or teams with human sense. It enables people to discover their contribution role and how they like to relate to others in 3 quick questions.
book of archetypes:
In his theory of the human psyche, Carl Jung proposed the idea of archetypes: images and thoughts in the collective consciousness which have universal meanings across cultures. When used in business, these archetypes create role models whom we can emulate. This book is a guide that helps you and your managers make sense of archetypes, and apply them in a useful way to build engagement platforms both inside and outside your organization.
positioning with people:
This toolkit enables you to enrich and tell your brand story by leveraging the wisdom of your community. The Toolkit is a web-app designed to collect group input to help inspire your own narrative by engaging with people for contribution. Activate your purpose by crafting a story with deeper cultural relevance and sourcing directly from your team, the stakeholders as well as the people you want to serve.
We carry out immersions to help marketers re-discover their humanity and that of their “consumers”. See from the reaction of Unilever marketers how it totally changed their perspectives.
activists dare to care:
Have you always shed away from activism because you think it will weaken your brand? Today’s consumers expect brands to do more, not just be more. With the world becoming increasingly volatile, no longer can you stand on the sidelines. This book will inspire you to tap into the power of thinking and acting like an activist to build your brand, and transform it into a powerful catalyst for change.
• Fight for what matters
• Stage the battle for a better world
• Engage your consumers in action
minds of tomorrow:
Do you fear the great unknown? Minds of Tomorrow is a tool that will help you deal with issues of an uncertain future. Our tool was inspired by the works of Professor Helmut Gaus, who studies long-term development of collective trust and doubt, and how they manifest in societal expressions, from suicide to the length of skirts.
With Minds of Tomorrow, we have created a methodology that will allow you to imagine a future for your company. Buoyed by our understanding of history and psychology, we help you to:
• Decode cultural mindset shifts in different societies
• Determine how consumers’ feelings, attitudes and beliefs will shape the next wave of business