Making sustainability pay

July 14, 2014 | Christophe Fauconnier

Some say that the future of profit is purpose.

Paul Polman at Unilever, Emmanuel Faber at Danone, Jim Stengel from P&G, have called the business world to its sense of responsibility. After all, business today is probably the biggest force in the world, the only one that can create positive change.

A few leading CEOs have embraced sustainability as a moral imperative, and turned it into an inspiring shareholder story. But did they really have a choice? After all, when NGOs vocally challenge industry leaders in practices as varied as mining, energy, apparel or coffee, building a sustainable narrative could feel like a sound defense mechanism for the most visible corporations.

What is to be challenged, however, is not how genuine the predicament of the purpose-driven companies is. After all, who cares? The real challenge, and the only important question, is how effective it is.

We all know the answer: change is too slow.

Read our full article on Shared Value Initiative or download PDF.


Posted By Christophe Fauconnier

As a white South African growing up under the Apartheid regime, Christophe was often viewed as a little troublemaker. He could never stop challenging narrow-mindedness and scarcity thinking, which lead to problems with several power institutions.   Christophe is co-author of several books like the Naked Consumer Today, Creating Value People to People, Activists Dare to Care and Beyond the Powergirl. He has a masters degree in both Psychology and Marketing and he is a serial entrepreneur. Currently, he is C.E.O of the Innate Motion Group and a board member of African Drive, in/PACT and B Corp Europe. Bringing human sense to business in a world that applies too much business sense to humans is what he and the folks at Innate Motion do best and Christophe has done this with the people who lead some of the best brands and companies in the world.

Contact Christophe


+33 6 33 33 24 96