This month, we apply our human sense lens to issues of engaged post-disaster rebuilding in Puerto Rico, Fenty Beauty’s humanized disruption of the global beauty industry, and Beyoncé’s culturally connected contribution to the International Day of the Girl.
Tesla successfully reinforced its humanized brand purpose by engaging with the people they serve and sending hundreds of Powerwall systems to disaster hit Puerto Rico. Via Fortune.
Rihanna positioned her brand for maximum cultural relevance as her Fenty Beauty launch created value people to people by understanding the complex human needs of the people she serves. Via W Magazine.
We have embraced activist thinking to create Activists Dare to Care, a compendium of theory and materials compiled into a book designed to help unleash your brand’s inner activist for purposeful success. Discover the ADTC ebook.
Beyoncé honored International Day of the Girl with a new video, defining the social purpose of her brand as she works to unlock a shared cultural awareness of the challenges facing women worldwide. Via TIME.