This month, we apply our human sense lens to issues of global food security, young entrepreneurs and brands designing for purpose and cultural connection.
Digital-first Generation Z’s ‘kidrepreneurs’ have embraced purpose positioning by acting proactively to align human and business sense. Via JWT.
The world’s top 100 most valuable brands are successfully converting brand value into financial worth by organizing for purposeful growth. Via Business Insider.
Brands will be able to reclaim authentic purpose and unlock more meaningful growth when they adopt accountable methods of enacting cultural change. Via Campaign.
Uber’s Bozoma Saint John will work to restore brand image by leading with human sense and instituting policies which actively humanize business characteristics. Via New York Times.