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Is purpose a cynical trend or do some brands really walk the talk? In this podcast, Kanchana Modliar, Partner & Business humanizer at Innate Motion talks with Austyn Allison, editor of Campaign Middle East and Asad Rehman from Unilever, about purpose.
Austyn Allison, Editor of Campaign ME speaks to one of MENA’s leading marketers, Asad Rehman of Unilever to consider the topical question, “Can brand purpose alone convince the consumer to buy?”. Joining him is Kanchana Moodliar, business humanizer at Innate Motion give her insights on purpose.