Nice day for a revolution

May 05, 2017 | Kanchana Moodliar
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Kanchana on disruption and how to learn from businesses and brands that are thriving in a VUCA world.

The world is:

Volatile

Uncertain

Complex

Ambiguous

Disruption is everywhere.

The list of businesses and brands in decline grows longer.

Media complexity is at an all time high.

People are curating and filtering their media consumption; technology is reinventing the rules. Competitiveness and fragmentation are major challenges to growth.

Uncertainty and inequality is all around us.

Let’s learn the lessons from today’s thriving brands. Thriving brands and businesses of today are ditching the old rule-book.

AirBnB, Uber, Amazon, Ben & Jerry’s. These iconic brands have societal purpose at the heart of their business model, they are growing trust through cultural relevance, participation, contribution and social impact. They have shown us that the (business) world needs less brand management and more human-centred growth.

The best brands align themselves with issues that truly matter to people, they make a positive impact in society, they invite people to contribute and they leave a lasting legacy.

Ditch the old rule-book. Reinvention starts today.

Are you still working within brand management systems, hierarchies and structures that were created in the 80’s with firm guidelines, structured decision-making and command & control management practices?

Are you ready to re-invent?

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Kanchana Moodliar

Kanchana is a serial entrepreneur, philanthropist, philosopher, yoga teacher, writer, brand strategist, and change maker who believes that a “small group of conscious individuals can indeed change the world.” Access to relevant skills will help people transform their lives and experience abundance in ways they never imagined possible. She realized the corporate world was not for her and left the likes of Unilever and The Foschini Group to venture out on her own in 2006.

Her philanthropic project, Saris for Good Karma, led to her making the 2012 Mail & Guardian Top 200 Young South Africans List in the Civil Society category and empowered over 100 poverty stricken women. At the end of 2014 Kanchana joined Innate Motion. It is now her mission, together with the Innate X team to enable more than 1 million impact entrepreneurs to turn their business ideas into stories that can fly. She is a bridge builder who nurtures strong and real relationships. Kanchana loves to find the things that unite people rather than divides them. She lives in South Africa.