Kanchana on disruption and how to learn from businesses and brands that are thriving in a VUCA world.
The world is:
Disruption is everywhere.
The list of businesses and brands in decline grows longer.
Media complexity is at an all time high.
People are curating and filtering their media consumption; technology is reinventing the rules. Competitiveness and fragmentation are major challenges to growth.
Uncertainty and inequality is all around us.
Let’s learn the lessons from today’s thriving brands. Thriving brands and businesses of today are ditching the old rule-book.
AirBnB, Uber, Amazon, Ben & Jerry’s. These iconic brands have societal purpose at the heart of their business model, they are growing trust through cultural relevance, participation, contribution and social impact. They have shown us that the (business) world needs less brand management and more human-centred growth.
The best brands align themselves with issues that truly matter to people, they make a positive impact in society, they invite people to contribute and they leave a lasting legacy.
Ditch the old rule-book. Reinvention starts today.
Are you still working within brand management systems, hierarchies and structures that were created in the 80’s with firm guidelines, structured decision-making and command & control management practices?
Are you ready to re-invent?