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How to Create An Impact Business Model
When I tell new acquaintances that a large part of my work at Innate Motion involves helping managers formalize their company’s purpose, I inevitably hear in return: “That must be very interesting – but what exactly is it for?”.
In unprecedented times of circumstances, we were given the opportunity to make the best out of a bad situation. To Grow. But what we saw more often than not were leaders exercising masculine forces, focused on domination and avoidance. A very different approach from Jacinda Ardern, the leader of New Zealand who exercised the power of empathy and dared to press the pause button.
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” (Margaret Mead). In this podcast, our guest Benoit Greindl, co-founder of the Regenerative Alliance and Innate Motion’s partner Muriel Soupart share how to accelerate our transition to a more regenerative economy by strengthening our bonds […]
In this podcast we speak to guest Emily Klooster, Marketing Director at the Livekindly Collective, a global collective of founders, entrepreneurs and business leaders from across the globe, who are uniquely positioned to create impact by making plant-based living the new norm.
The inspiration to write this article was seeded when I had some “intuitive confusions” towards the recent hype on veganism
In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?
Projective techniques play a crucial role in enabling empathy to tackle rational or defensive answers during interviews, especially on polarizing topics like vaccinations.
At Innate Motion we have witnessed with joy the rising importance of environmental sustainability and social impact on brand management agendas, moving central place from what used to be side CSR activities.
If you are a marketeer, a strategist, a social activist, or actually just a person who uses the internet, you have heard about cancel culture. Yes, that faceless movement that has been stirring up across countries and continents, wrecking havocs for countless brands.
During qualitative research sometimes people get stuck on a thought or an emotion. They struggle to articulate or express what they are thinking and feeling and why. By building in creative and projective techniques we can help to free their expression, which gives us richer insights into the topic at hand.
Lockdown. It’s a unique situation to be in that none of us expected — a far cry from the hustle and bustle that is our usual everyday life.
To explore this idea, and the motivations behind it, I talked to some of the Innate Motion Business Humanizers.
Rick Warren’s story dates back to 1979, when he was doing much of the groundwork to find a place where he could establish a new church congregation. He wanted to build a church for the unchurched.
We’ve been “remote” since 2007: as a company, we were born without an office, and after a few ridiculous failures (yep, my idea of opening a training center in Bali was bad), we decided we did not need one.
As the world changes, so does the politically correct. As we (hopefully) evolve as human beings, we come to realize that what was once considered to be ok, might nowadays actually be racist, homophobic, sexist, or just purely offensive.
500+ companies commit to net zero by 2030, signaling largest constituency of businesses leading on climate action 20 years ahead of Paris agreement
5 December 2019
Kedasi Thamrin, Graha Niaga Thamrin Building, Level 6
Jakarta, Indonesia
Like no other, Ben & Jerry’s did extremely well by making it fun to be a responsible and progressive citizen.
Business is business – and it’s a global force. Now people around the world, including in Indonesia, are making it a force for good.
Don’t miss Europe’s largest event on sustainability and innovation! Plenaries to inspire Hubs to connect, share, give feedback Reinventing brand commitment and opening up to new perspectives Find us every day at the B CORP HUB, where we will be sharing our stories about being a B Corp and answering questions about the certification process. […]
A lot of things have changed since I started my career. Considering all changes since then, I can see two elements in the context of today that really transform the way we do business: transparency and anxiety.
Many people do not know their own strengths until they are told, as strengths may be all too natural, innate, or nurtured in our upbringing. Here, I highlight the top seven qualities prevalent in Indonesian society – beautiful as they are – what defines us as people, form our identity and have become our human qualities
Learnings from a night when Emmanuel Faber, Chairman & CEO of Danone, and Andrew Kassoy, co-Founder of B Lab, came together to discuss the opportunity that the Sustainable Development Goals and the B Corp Movement has on influencing business and the world
Last night, a good friend told me on the phone that she had a serious case of purpose fatigue. That was a bit worrying though because I do purpose for a living.
We at Innate Motion believe in building brands and businesses to culturally connect with the people they serve in order to better understand the shifting codes by which humans see the world.
I never expected to find wisdom on how to choose better strategies for succeeding in business by reading a book dedicated to a computer game called the prisoner’s dilemma.
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