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Business growth depends on how purpose, and impact are in synch with the business model
When I tell people my work at Innate Motion involves helping managers formalize their company’s purpose, I inevitably hear in return: “That must be very interesting – but what exactly is it for?”.
Femke van Loon and Subodh Deshpande, partners at Innate Motion have recently hosted a session on Regenerative Brands at the IRG100 Leadership Program 2022.
The inspiration to write this article was seeded when I had some “intuitive confusions” towards the recent hype on veganism
“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.”
The tradition of setting unattainable new year’s resolutions is one of those things people rarely learn to improve. But, what if, this year, we actually learn something?
The enlightened citizens of the marketing world were awaiting this with bated breath.
As a white (or a non-black) person do you sometimes feel fake to support the Black Lives Matter cause? Or even as a non-American person do you feel supporting the Black Lives Matters feels fake? Are we just jumping on the bandwagon?
Notes, from the Change Now Summit, Paris, 29-31 January, 2020
5 December 2019
Kedasi Thamrin, Graha Niaga Thamrin Building, Level 6
Jakarta, Indonesia
See how some brands are leading the way!
Near-sighted mindless consumption seems to be declining; replaced by an emergent aware enjoyer of goods and services. Brands need to re-think their belief systems; if they intend to forge bonds with this audience.
How Satya Nadella’s story has inspired us, as business humanizers.
Unprecedented political uncertainty has shaped and defined recent times in the US, UK and beyond – it has shaken and broken trust everywhere. So, it seems like trust the new currency. And if so, what’s its value?
We started this year with the disruptive film from Gillette that arouses many controversial discussions and got us sparked into thinking. These were our findings.
Many fellow Indonesians are smart, creative and good at heart; however, this is not necessarily how we are perceived.
Last night, a good friend told me on the phone that she had a serious case of purpose fatigue. That was a bit worrying though because I do purpose for a living.
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