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1 min read
News

For far too long, humans took too much and gave too little. Today, humanity is at a turning point where we are conscious of the damage we caused, and finally eager to reverse it.

Thoughts

We like to believe that it is a leader’s will and acts that bring change to life, but most of the time is not the case. It is the people and the culture they make up who make change a reality. To drive change and make it easier to welcome it helps to focus on the elements of change that strengthen the existing identity.

3 min read
Thoughts

The inspiration to write this article was seeded when I had some “intuitive confusions” towards the recent hype on veganism

6 min read
6 min read
Thoughts

In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?

Thoughts

Breaking news! Pfizer announced a 90% efficient vaccine against Covid-19. We expect that launching this vaccine reignites controversial conversations around vaccination. Why is the conversation increasingly polarising? We talked to anti-vaxxers and pro-vaxxers to understand their perspective.

3 min read
Thoughts

At Innate Motion we have witnessed how being ‘empathy fit’ can transform brands and companies to be more in tune to the people they serve. To make the world more human we have committed to using empathy as a tool both in our daily lives at home and with colleagues at work.

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News
Online workshop

For a new series of online event, we invited book authors to have a chat with us!

Thoughts

As a white (or a non-black) person do you sometimes feel fake to support the Black Lives Matter cause? Or even as a non-American person do you feel supporting the Black Lives Matters feels fake? Are we just jumping on the bandwagon?

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Online workshop

During the months of March and April 2020, we hosted a series of online workshops, where several members of our team at Innate Motion,

Thoughts

‘The art of living is a continuous task in the shaping of Life and the Self’. Continuity is essential, and under the looming haze of COVID-19, the art of learning how to continue living is particularly important. That is what I saw and found amazing when the circumstances became rough: people searched for a way […]

6 min read
Thoughts

“My business suffers because import from China is impossible. There is not enough production and there are no empty containers for transport. It is all a mess.”

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Thoughts

How the world of work has changed, why feedback is no (longer) bullshit and why we should take it seriously

Thoughts

See how some brands are leading the way!

3 min read
Thoughts

Is purpose a cynical trend or do some brands really walk the talk? In this podcast, Kanchana Modliar, Partner & Business humanizer at Innate Motion talks with Austyn Allison, editor of Campaign Middle East and Asad Rehman from Unilever, about purpose.

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Thoughts

Does bad marketing make bad consumers? When we were faced with a challenge inside Unilever, we applied the thinking that the social scientist Clifford Scott had used to study the behavior of English hooligans, to transform the way 7000 marketeers thought.

Thoughts

How Satya Nadella’s story has inspired us, as business humanizers.

8 min read
Thoughts

Unprecedented political uncertainty has shaped and defined recent times in the US, UK and beyond – it has shaken and broken trust everywhere. So, it seems like trust the new currency. And if so, what’s its value?

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Thoughts

We started this year with the disruptive film from Gillette that arouses many controversial discussions and got us sparked into thinking. These were our findings.

Thoughts

Many fellow Indonesians are smart, creative and good at heart; however, this is not necessarily how we are perceived.

18 min read
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Thoughts

Brands are fiction: they tell stories, and we like these stories. In many cases, we like them even if we think they are not real because they make us feel good.