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1 min read
Humanizing Business

Together with thousands of leaders, we create positive social, environmental, and economic impact through innovative business practices and collaborations. Our founders, Christophe Fauconnier, Femke van Loon, Joyshree Reinelt, and Benoit Beaufils, actively engage in Innovative Leadership, Sustainable Business Practices, and Driving Systemic Change. We commit to the principles outlined in the B for Good Leaders Declaration: Radical interdependence, […]

Podcast
Product

WHAT IS THE REGENERATIVE BE DO APPROACH?

2 min read
Humanizing Business

Together with thousands of leaders, we create positive social, environmental, and economic impact through innovative business practices and collaborations. Our founders, Christophe Fauconnier, Femke van Loon, Joyshree Reinelt, and Benoit Beaufils, actively engage in Innovative Leadership, Sustainable Business Practices, and Driving Systemic Change. We commit to the principles outlined in the B for Good Leaders Declaration: Radical interdependence, […]

1 min read
5 min read
Thoughts

When I tell people my work at Innate Motion involves helping managers formalize their company’s purpose, I inevitably hear in return: “That must be very interesting – but what exactly is it for?”.

Thoughts
Video

Femke van Loon and Subodh Deshpande, partners at Innate Motion have recently hosted a session on Regenerative Brands at the IRG100 Leadership Program 2022.

1 min read
Humanizing Business

B Corp members are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. Innate Motion applies these principles both internally and externally. We are proud to be an ally of the B Corp Way, a platform that matches services to create an impact with companies who […]

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Thoughts

The inspiration to write this article was seeded when I had some “intuitive confusions” towards the recent hype on veganism

Thoughts

At Innate Motion we have witnessed with joy the rising importance of environmental sustainability and social impact on brand management agendas, moving central place from what used to be side CSR activities.

3 min read
Podcast
Product

WHAT IS THE REGENERATIVE BE DO APPROACH?

2 min read
5 min read
Thoughts

During qualitative research sometimes people get stuck on a thought or an emotion. They struggle to articulate or express what they are thinking and feeling and why. By building in creative and projective techniques we can help to free their expression, which gives us richer insights into the topic at hand.

Thoughts

Rick Warren’s story dates back to 1979, when he was doing much of the groundwork to find a place where he could establish a new church congregation. He wanted to build a church for the unchurched.

8 min read
Speaking events

Empathy is our superpower, and it has the power to unlock deeper connections and more fruitful insights.

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Thoughts

How the world of work has changed, why feedback is no (longer) bullshit and why we should take it seriously

Thoughts

See how some brands are leading the way!

3 min read
Podcast
Thoughts

Business growth depends on how purpose, and impact are in synch with the business model

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Thoughts

Near-sighted mindless consumption seems to be declining; replaced by an emergent aware enjoyer of goods and services. Brands need to re-think their belief systems; if they intend to forge bonds with this audience.

Thoughts

How Satya Nadella’s story has inspired us, as business humanizers.

8 min read
Thoughts

When I tell people my work at Innate Motion involves helping managers formalize their company’s purpose, I inevitably hear in return: “That must be very interesting – but what exactly is it for?”.

5 min read
2 min read
Thoughts

Is retail’s main focus on efficiency and execution? What about the people they serves? These were my findings from the NRF conference.

Thoughts

A great facilitator is what makes or breaks qualitative research. At Innate Motion we believe the capacity to empathize sits at the core of being able to unveil deeper insights. Empathy is a super power that unlocks us. It is a bridge-building ability, and it allows us to put ourselves into the shoes of other people.

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Thoughts

Brands are fiction: they tell stories, and we like these stories. In many cases, we like them even if we think they are not real because they make us feel good.