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1 min read

Femke van Loon and Subodh Deshpande, partners at Innate Motion have recently hosted a session on Regenerative Brands at the IRG100 Leadership Program 2022.

Thoughts

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” (Margaret Mead).  In this podcast, our guest Benoit Greindl, co-founder of the Regenerative Alliance and Innate Motion’s partner Muriel Soupart share how to accelerate our transition to a more regenerative economy by strengthening our bonds […]

4 min read
News

The global collective includes 10 companies with expanded purpose capabilities  We are thrilled to announce that Innate Motion has joined purposewerx, the first of its kind global collective of professional services and technology companies that drives business with purpose and social impact at scale.   Innate Motion is 1 of 10 independent founder-led and purpose-driven companies […]

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Thoughts

We like to believe that it is a leader’s will and acts that bring change to life, but most of the time is not the case. It is the people and the culture they make up who make change a reality. To drive change and make it easier to welcome it helps to focus on the elements of change that strengthen the existing identity.

Thoughts

“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” 

4 min read
Thoughts

In nature, energy is essential to all living things. Corporate transformation is no different: it is fueled by the energy the stakeholders put into it. So how can we unlock the maximum change energy behind sustainability transformation?

6 min read
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Thoughts

Breaking news! Pfizer announced a 90% efficient vaccine against Covid-19. We expect that launching this vaccine reignites controversial conversations around vaccination. Why is the conversation increasingly polarising? We talked to anti-vaxxers and pro-vaxxers to understand their perspective.

Thoughts

The tradition of setting unattainable new year’s resolutions is one of those things people rarely learn to improve. But, what if, this year, we actually learn something?

6 min read
News
Online workshop

For a new series of online event, we invited book authors to have a chat with us!

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Thoughts

The enlightened citizens of the marketing world were awaiting this with bated breath.

Speaking events

We have prepared a special program. Please find all episodes below.

3 min read
Online workshop

During the months of March and April 2020, we hosted a series of online workshops, where several members of our team at Innate Motion,

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Thoughts

‘The art of living is a continuous task in the shaping of Life and the Self’. Continuity is essential, and under the looming haze of COVID-19, the art of learning how to continue living is particularly important. That is what I saw and found amazing when the circumstances became rough: people searched for a way […]

Thoughts

How the world of work has changed, why feedback is no (longer) bullshit and why we should take it seriously

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Thoughts

See how some brands are leading the way!

Thoughts

Near-sighted mindless consumption seems to be declining; replaced by an emergent aware enjoyer of goods and services. Brands need to re-think their belief systems; if they intend to forge bonds with this audience.

3 min read
Thoughts

Does bad marketing make bad consumers? When we were faced with a challenge inside Unilever, we applied the thinking that the social scientist Clifford Scott had used to study the behavior of English hooligans, to transform the way 7000 marketeers thought.

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Thoughts

How Satya Nadella’s story has inspired us, as business humanizers.

Thoughts

Is retail’s main focus on efficiency and execution? What about the people they serves? These were my findings from the NRF conference.

2 min read
Thoughts

We started this year with the disruptive film from Gillette that arouses many controversial discussions and got us sparked into thinking. These were our findings.

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Thoughts

How the four generations principle could lead to positive impact

Thoughts

Blockchain for most people is still mainly known because of the use in cryptocurrencies such as Bitcoins. But its use will drastically change business in more applications.

5 min read
Thoughts

Brands are fiction: they tell stories, and we like these stories. In many cases, we like them even if we think they are not real because they make us feel good.

4 min read