Purpose does not work when it is loosely sprinkled on top of brands.
This happens because we are largely using marketing tools
developed in the 60s and 70s when we lived in the age of image.
Given the planetary crisis we are in, we can no longer follow
marketing the way it has been done over the ages. We need a new
playbook for marketing so that brands can become regenerative
and add back to people, communities, employees, and the planet.
In this 18-minute talk, Subodh Deshpande shares the principles and strategies for building regenerative brands that will be fundamentally useful to people and to the entire ecosystem.