For far too long, humans took too much and gave too little. Today, humanity is at a turning point where we are conscious of the damage we caused, and finally eager to reverse it.
Innate Motion is a global regenerative purpose agency. We enable businesses to accelerate the pursuit of a better world for a regenerative future, powered with empathy, by humanizing business. Because we believe that empathy is fierce and only with it, can change become a reality.
Amanda Maringka was an intern at Innate Motion, today she runs a successful social enterprise in Indonesia. After an existential crisis she had during her internship, Amanda decided she needed to turn her life around and find her purpose. This episode is about how she navigated that crisis and came out of it with a social entrepreneurship idea no one else thought of out of an event everyone dreaded.
What we discussed:
(00:00) From intern to social entrepreneur
(00:57) How she ended up interning at Innate Motion
(02:31) Why Innate Motion hosts pilgrimages
(03:10) Getting an existential crisis at work OR Existential crisis at work
(05:11) What’s an adult school?
(06:46) Unexpectedly building her business after THIS event OR Turning student art into a business
(12:04) How their sales make an impact OR How each sale makes life better
(13:11) Finding her true purpose
(15:19) This 1 quality can make you happy
(16:00) The Indonesian Lotus Flower
(16:54) Your company might not survive
(17:53) How immersive empathy made her successful
(19:01) Future of Terartai
Purpose without action is incomplete. Impact is how purpose is translated into tangible actions. Danone, one of the largest food brands in the world, aligns its purpose with its impact – in this episode, we talk about how it does that.
You will learn:
- Why every company needs 2 purposes
- How to turn your purpose into impact
- Why do stakeholder mapping
You will hear from:
- Fabrizio Gavelli, Managing Director at Danone
- Bénédicte Peillon, Evolution Guide & International Catalyst at Nativa
3 Key Takeaways
- Every brand has to find its own activism, and in doing so it has to find a way of being attractive to the audience it targets.
- Motivated team members who buy into the purposeful philosophy of your brand is key to generating tangible impact. Motivated people activate purpose into impact. Motivated people have unlimited resources.
- It’s tunnel-visioned to think of the impact of your business as a stand-alone entity, you must think of your business as part of an ecosystem and map the impact you can create in partnership with all the stakeholders in your ecosystems.
What we discussed:
(00:00) Syncing purpose and impact
(02:01) Purposeful bylaws REJECTED by the chamber of commerce
(03:29) Is healthy eating environmentally friendly? OR Has Danone always been purposeful? OR How Danone became a purposeful company
(05:59) Social purpose vs. financial purpose OR How purpose generates creativity OR Why purposeful companies are more creative OR Are purposeful companies more creative?
(07:27) Models for measuring impact
(09:24) Example of an impact business model
(11:44) Stakeholder mapping to maximize impact
(14:34) Making work more exciting
(17:24) Be Do: how purpose and impact merge
(04:11) “in this planet we are actually lucky because what is healthy for the person is also healthy for the planet”
(18:25) “Regeneration means creating more social, economic, and environmental value, than what you need to operate your business.”
- Prefer to read instead of listen? Check out our blog post on the lessons we’ve learned from this episode.
- The Dual-Purpose Playbook by the Harvard Business Review
Connect with Fabrizio Gavelli
Connect with Bénédicte Peillon
For the first time in the series, we share the story of Innate Motion. Featuring six inspiring voices from inside the company.
We are often asked what we do and how we manage to do it from every corner of the globe. In 20 minutes we go into the history and values of Innate Motion as well as our annual coming together known fondly as the “Pilgrimage”.
This episode features Business Humanizers: Arnaud Tasiaux, Joyshree Reinelt, Jasmine Huang, Moniek Tersmette, Thais Gyurcso and Sven Schondelmaier. Hosted by Shad Raouf.
Listen, share and let us know what you think!
What is purpose marketing and what is the role of purpose in marketing? How do you make sure you’re being honest in your marketing? And how do you build up the courage to pursue purpose in your organization? Hear all about it from two marketeers who were at the forefront of the world’s largest children’s food brand.
You will learn:
- How to build bravery to pursue purposeful marketing
- ROI of being a purpose-first organization
- How to plan your organization’s internal transformation towards purpose
You will hear from:
- Mariana Rodriguez, Brand and Digital Director for EMEA at Whirlpool
- Patricia Oliva, General Manager of Specialized Nutrition at Danone
- Shad Raouf, Show Host.
3 Key Takeaways
It is normal to have skepticism about whether purpose-focused marketing will bring value to a business. Purposeful transformation requires courageous action. However, the more purpose is ingrained in all aspects of the brand strategy – the more buy-in you will likely have from stakeholders.
You need to be brave to do purposeful work. It requires bravery to go against the grain of thought and offer an unconsidered perspective to a perhaps unwilling crowd.
To avoid purpose-washing and put out authentic marketing campaigns, organizations must pledge to do something that goes beyond affecting the business’s bottom line.
Profit is necessary, but so are purpose and impact. How do we run purpose-driven organizations that allow us to also succeed financially and make a profit? In this episode, we discuss how to move from a profit-first system to a purpose-first system and collectively transform our economy into a wellbeing machine.
There is nothing that predestined Jane Goodall to make scientific breakthroughs, except love. She didn’t have money, she didn’t have a college education, but she had fierce empathy. In this episode, we invited Galitt Kenan, Director of The Jane Goodall Institute France, to discuss how heart-centered leadership really works and why it works while chatting about how to do wildlife conservation the right way.
All mission statements seem to sound the same, don’t they? In this episode, Cari E. Guittard from Purposewerx and Joyshree Reinelt from Innate Motion discuss how to scale purpose in a way that’s relevant and responsive to changes in the marketplace. We explore how to make creating a purpose more than just a check-the-box exercise but an integral part of your business strategy and how you conduct business day-to-day.
Alexia takes us through her learning that resilience needs to be cultivated on a daily basis using all our resources: body, heart, mind, and spirit. She shares her journey with Innate Motion partner Muriel Soupart and our host Shad Raouf.
Rupen Desai and Subodh Deshpande discuss how to build brands with a conscience. Do brands really have a conscience? Well, if they shouldn’t then now is the time for that to change. On today’s show, we discuss the ins and outs of how brands can be a tool of leadership and drivers of change rather than merely aesthetic or romantic. We explore how brands can come alive by radically changing a company’s business model.
We spoke to April Adams-Redmond, Global Brand VP at Unilever, about Fixing the Broken Food System.
April lives her purpose as a driver of bold actions to fix the broken food system and is one of the visionaries behind the Future 50 Foods report developed in conjunction with WWF. She shares her journey in business and her passions with our host Shad Raouf.
In this episode, WhatIf Foods CEO Christophe Langwallner and Head of Public Relations, Fanny Perdu, and Innate Motion’s Subodh Deshpande share how there is a dire need to go beyond sustainability to replenish what is empty. We can bring back life to the land, to the communities, to the farmers, to our bodies by changing what we eat. Ultimately, there will be no impact if we don’t take action. Our world cannot survive on rosy hope anymore.
In “Building Bonds for a Regenerative Future, Benoit Greindl, founder and CEO of the Regenerative Alliance and Muriel Soupart, Business Humanizer and partner at Innate Motion, share how to accelerate our transition to a more regenerative economy by strengthening our bonds with self, others and nature. They reflect on the importance of surrounding yourself with other believers and the role of empathy in moving from ego to eco mindsets.
In the 6th episode of “Business in the Age of Empathy” we chatted to Steve Butterworth, CEO at Neighbourly and John McNeel from in/PACT. Neighbourly and in/PACT have been closely connected with Innate Motion through investment and advisory, combining skills and experience to jointly create platforms and solutions.