Business in the Age of Empathy
Podcast Series
July 11, 2024
2 mins read
In our podcast series, you will meet some of the people behind the world’s leading brands and movements. You will learn about their struggles and failures, the challenges and brick walls they sometimes hit. You will also learn about the massive impact they are making towards engineering a world that we all want to be a part of.

For far too long, humans took too much and gave too little. Today, humanity is at a turning point where we are conscious of the damage we caused, and finally eager to reverse it.

Innate Motion is a global regenerative purpose agency. We enable businesses to accelerate the pursuit of a better world for a regenerative future, powered with empathy, by humanizing business. Because we believe that empathy is fierce and only with it, can change become a reality.

3 Pillars for a Happy Climate, Happy Life

Climate change doesn’t have to be all doom and gloom. There are many things us regular people can do today to help reverse climate change.
Michael Lohscheller, a veteran automotive CEO, and Ulrike Louise, a dynamic health professional, share practical tips and fresh perspectives from their book “Happy Climate, Happy Life”.
You can start making a difference, today. Tune in to find out how.

You will hear from:

Michael Lohscheller, CEO of Lohscheller & Company, with 30+ years of experience in the automotive industry
Ulrike Louis, dentist, hypnotherapist, and businesswoman
Shad Raouf, Show host

You will learn:

The shocking truth about your parked car’s carbon footprint
The delicious way to save the planet
How living like your great-grandparents could be the key to a happier future

3 Key Takeaways

If wasted food were a country, it’d be the third-largest CO2 emitter globally. Small changes in our kitchens can have a massive impact.
We have 1.3 billion cars worldwide, yet they’re parked and unused 80-90% of the time. This reveals a massive inefficiency in our current transportation model. It suggests that we could potentially meet our mobility needs with far fewer vehicles if we used them more efficiently.
Bamboo could be a promising alternative to traditional building materials like cement. Bamboo has several advantages: it grows quickly, absorbs CO2 while growing, and can be used to create building panels.

What we discussed:

(01:48) Why we haven’t solved climate change
(04:11) The parked car opportunity
(05:28) More regulation is not the solution
(06:18) Can bamboo replace cement?
(08:41) Multigenerational living opportunity
(10:39) Our pets vs. our animal food
(11:07) Is plant-based food actually good?
(13:15) Your own climate happy life list

Episode 2
Kale’s Innovative Approach to Tile Building and Better Health

This is the fascinating story of Kale, Turkey’s leading ceramics manufacturer. Their innovative approach to manufacturing led them to a potential solution to Sick-Building Syndrome called the Cura Tile, which not only cleans the air but also promotes sustainability in construction.
Erdem Günsür, Innovation Executive at Kale shares the science behind the tile, the challenges of disrupting a risk-averse industry and how addressing human needs can lead to extraordinary business growth, even in the unlikeliest of industries: construction.

Episode 3
Next Generation Crowdfunding with Globe Dreamers

Decathlon, Allianz, Tissot, and companies from little towns have one thing in common: they all use GlobeDreamers. GlobeDreamers is the most complete crowdfunding platform for purposeful projects in the world. This is the story of how the platform started 10 years ago and a deep dive into what makes the platform for crowdfunding with a purpose so effective. You will hear from Martin Gaston-Dreyfus, CEO of GlobeDreamers.

Episode 4
Utopia Brands: The Path to Growth and Impact

In this episode we, delve deep deeper into the world of branding with the book Utopia Brands. We explore how brands can transcend traditional marketing by creating and nurturing communities that share utopian ideals. We highlight key case studies from the book, illustrating how companies successfully implement these ideas to grow with impact and drive change.
Hear anecdotes from industry giants, and explore how to not only drive sales but contribute positively to people and the planet. Featuring insights from the authors, and inspired words from industry stalwarts like Paul Polman and Thomas Kolster. You can find the link to shop the book at

Episode 5
Build Empathy and Success in the Restaurant Business with Darden

Restaurant enterprise Darden serves over a million guests every day, and its number one priority is human interaction. In this episode, we uncover why they reject the idea of replacing restaurant staff with robots and why the restaurant industry needs to be humanized.
We’re joined by Ali Charri whose journey begins as an immigrant in the US who didn’t speak English to becoming the Senior Vice President of Strategy and Insights at Darden Restaurants

You will hear from:

Ali Charri, Senior Vice President of Strategy and Insights at Darden Restaurants
Shad Raouf, Show Host

You will learn:

Importance of humanizing business
Why to preserve human interaction
The role of spontaneity in life and career

3 Key Takeaways

The world applies too much business logic to humans and should instead apply more human logic to businesses. When we humanize business, we bring more empathy to the world.
Technology should be used to enhance service standards rather than replacing service staff. Industries must strive to maintain a balance between humanity and technology.
Over food – feelings, emotions, ideas, and thoughts are shared. Therefore, restaurant businesses should never stop preserving the human experience that is so central to its existence.

What we discussed:

(00:09) Who is Ali Darden?
(01:42) Moving to the US without any English
(05:14) Leaving engineering for business Or Applying to 200 jobs, with 0 interest (good news?)
(07:25) From 0 to top of the corporate ladder
(12:59) The believer’s pyramid
(15:14) Humanity controls everything
(16:47) Should robots replace restaurant staff?
(18:20) Do we ever find our passion?

Episode 6
Bringing Youth into the Boardroom with The Body Shop

The Body Shop has been engaging in authentic corporate activism for almost 50 years, how does it make sure it’s driving real change? A year ago they appointed a Youth Collective Board to help future-proof their business.
In this episode, we explore key lessons about how corporate activism unfolds in The Body Shop – one of the world’s leading B Corps and how integrating youth perspectives at the top level has impacted their business.

You will hear from:

Alice Mazzola, Global Head of Activism at The Body Shop
Aqeelah Hassim, Business Humanizer at Innate Motion and Youth Collective Board Member at The Body Shop

You will learn:

Why to transform your brand into an activist brand
The right way to build a youth board
How to do corporate activism

3 Key Takeaways

For corporate activism to be authentic and effective, it must align with the company’s core values and mission
Businesses should actively involve young people in their operations as they are the customers and leaders of the future. Involving them in decision-making processes helps future-proof the business.
To create a youth collective, corporations need to fulfill 3 criteria: (a) be specific about its purpose, (b) brief participants well on the business challenges, and (c) create a safe space.

What we discussed:

(01:42) What does a Head of Activism do?
(02:35) The Body Shop’s activism starts in 1976
(03:52) The Body Shop changes laws?!
(05:34) How brands can do impactful activism
(06:11) Be Seen, Be Heard Campaign
(08:58) Beauty Revolution in South Africa
(10:52) Youth Collective @ The Body Shop
(13:29) 3 steps to start a youth collective at your corporation
(17:37) How Body Shop is lowering the voting age with empathy
(19:37) Get involved in Be Seen Be Heard

Episode 7
Concordium on Using Blockchain as a Force for Good

Blockchain has the potential to revolutionize the way we live and interact with the world around us. We delve into the potential of blockchain technology beyond just cryptocurrency investing. With Concordium, a nonprofit blockchain company, we explore how Blockchain’s regenerative finance solutions can foster significant impacts in philanthropy, environmental initiatives, and community empowerment.

From enhancing transparency in charitable donations to supporting sustainable practices and empowering communities. Throughout the episode, we examine various real-world applications of blockchain that are creating new opportunities for positive change.

Episode 8
Turning Empathy into Entrepeneurship

Amanda Maringka was an intern at Innate Motion; today, she runs a successful social enterprise in Indonesia. After an existential crisis she had during her internship, Amanda decided she needed to turn her life around and find her purpose. This episode is about how she navigated that crisis and came out of it with a social entrepreneurship idea no one else thought of out of an event everyone dreaded.

What we discussed:

(00:00) From intern to social entrepreneur
(00:57) How she ended up interning at Innate Motion
(02:31) Why Innate Motion hosts pilgrimages
(03:10) Getting an existential crisis at work OR Existential crisis at work
(05:11) What’s an adult school?
(06:46) Unexpectedly building her business after THIS event OR Turning student art into a business
(12:04) How their sales make an impact OR How each sale makes life better
(13:11) Finding her true purpose
(15:19) This 1 quality can make you happy
(16:00) The Indonesian Lotus Flower
(16:54) Your company might not survive
(17:53) How immersive empathy made her successful
(19:01) Future of Terartai

Episode 9
Finding Purpose through Positive Impact

Purpose without action is incomplete. Impact is how purpose is translated into tangible actions. Danone, one of the largest food brands in the world, aligns its purpose with its impact – in this episode, we talk about how it does that.

You will learn:

  1. Why every company needs 2 purposes
  2. How to turn your purpose into impact
  3. Why do stakeholder mapping

You will hear from:

Fabrizio Gavelli, Managing Director at Danone
Bénédicte Peillon, Evolution Guide & International Catalyst at Nativa

3 Key Takeaways

  1. Every brand has to find its own activism, and in doing so it has to find a way of being attractive to the audience it targets.
  2. Motivated team members who buy into the purposeful philosophy of your brand is key to generating tangible impact. Motivated people activate purpose into impact. Motivated people have unlimited resources.
  3. It’s tunnel-visioned to think of the impact of your business as a stand-alone entity, you must think of your business as part of an ecosystem and map the impact you can create in partnership with all the stakeholders in your ecosystems.

What we discussed:

(00:00) Syncing purpose and impact
(02:01) Purposeful bylaws REJECTED by the chamber of commerce
(03:29) Is healthy eating environmentally friendly? OR Has Danone always been purposeful? OR How Danone became a purposeful company
(05:59) Social purpose vs. financial purpose OR How purpose generates creativity OR Why purposeful companies are more creative OR Are purposeful companies more creative?
(07:27) Models for measuring impact
(09:24) Example of an impact business model
(11:44) Stakeholder mapping to maximize impact
(14:34) Making work more exciting
(17:24) Be Do: how purpose and impact merge

Episode 10
The coming together of Innate Motion

For the first time in the series, we share the story of Innate Motion. Featuring six inspiring voices from inside the company.
We are often asked what we do and how we manage to do it from every corner of the globe. In 20 minutes we go into the history and values of Innate Motion as well as our annual coming together known fondly as the “Pilgrimage”.

This episode features Business Humanizers: Arnaud Tasiaux, Joyshree Reinelt, Jasmine Huang, Moniek Tersmette, Thais Gyurcso and Sven Schondelmaier. Hosted by Shad Raouf.
Listen, share and let us know what you think!

Episode 11
The journey to purposeful marketing

What is purpose marketing and what is the role of purpose in marketing? How do you make sure you’re being honest in your marketing? And how do you build up the courage to pursue purpose in your organization? Hear all about it from two marketeers who were at the forefront of the world’s largest children’s food brand.

You will learn:

How to build bravery to pursue purposeful marketing
ROI of being a purpose-first organization
How to plan your organization’s internal transformation towards purpose

You will hear from:

Mariana Rodriguez, Brand and Digital Director for EMEA at Whirlpool
Patricia Oliva, General Manager of Specialized Nutrition at Danone
Shad Raouf, Show Host

3 Key Takeaways

It is normal to have skepticism about whether purpose-focused marketing will bring value to a business. Purposeful transformation requires courageous action. However, the more purpose is ingrained in all aspects of the brand strategy – the more buy-in you will likely have from stakeholders.

You need to be brave to do purposeful work. It requires bravery to go against the grain of thought and offer an unconsidered perspective to a perhaps unwilling crowd.

To avoid purpose-washing and put out authentic marketing campaigns, organizations must pledge to do something that goes beyond affecting the business’s bottom line.

Episode 12
How to optimize the wellbeing machine

Profit is necessary, but so are purpose and impact. How do we run purpose-driven organizations that allow us to also succeed financially and make a profit? In this episode, we discuss how to move from a profit-first system to a purpose-first system and collectively transform our economy into a wellbeing machine. 

Episode 13
The Tapestry of Life

There is nothing that predestined Jane Goodall to make scientific breakthroughs, except love. She didn’t have money, she didn’t have a college education, but she had fierce empathy. In this episode, we invited Galitt Kenan, Director of The Jane Goodall Institute France, to discuss how heart-centered leadership really works and why it works while chatting about how to do wildlife conservation the right way.

Episode 14
Deciphering the Purpose Enigma

All mission statements seem to sound the same, don’t they? In this episode, Cari E. Guittard from Purposewerx and Joyshree Reinelt from Innate Motion discuss how to scale purpose in a way that’s relevant and responsive to changes in the marketplace. We explore how to make creating a purpose more than just a check-the-box exercise but an integral part of your business strategy and how you conduct business day-to-day.

Episode 15
The Return of Resilience

In the latest episode of the “Business in the Age of Empathy” Podcast we spoke to Alexia Michiels, Managing Partner at The Resilience Institute, about the return of resilience.

Alexia takes us through her learning that resilience needs to be cultivated on a daily basis using all our resources: body, heart, mind, and spirit. She shares her journey with Innate Motion partner Muriel Soupart and our host Shad Raouf.

Episode 16
Building brands with a conscience

Rupen Desai and Subodh Deshpande discuss how to build brands with a conscience. Do brands really have a conscience? Well, if they shouldn’t then now is the time for that to change. On today’s show, we discuss the ins and outs of how brands can be a tool of leadership and drivers of change rather than merely aesthetic or romantic. We explore how brands can come alive by radically changing a company’s business model.


Episode 17
Fixing the broken food system

We spoke to April Adams-Redmond, Global Brand VP at Unilever, about Fixing the Broken Food System.

April lives her purpose as a driver of bold actions to fix the broken food system and is one of the visionaries behind the Future 50 Foods report developed in conjunction with WWF. She shares her journey in business and her passions with our host Shad Raouf.

Episode 18
Replenishing what’s empty

In this episode, WhatIf  Foods CEO  Christophe Langwallner and Head of Public Relations, Fanny Perdu, and Innate Motion’s Subodh Deshpande share how there is a dire need to go beyond sustainability to replenish what is empty. We can bring back life to the land, to the communities, to the farmers, to our bodies by changing what we eat. Ultimately, there will be no impact if we don’t take action. Our world cannot survive on rosy hope anymore.

Episode 19
Building Bonds for a Regenerative Future

In “Building Bonds for a Regenerative Future, Benoit Greindl, founder and CEO of the Regenerative Alliance and Muriel Soupart, Business Humanizer and partner at Innate Motion, share how to accelerate our transition to a more regenerative economy by strengthening our bonds with self, others and nature. They reflect on the importance of surrounding yourself with other believers and the role of empathy in moving from ego to eco mindsets.

Episode 20
Brands on a mission meets humans on a mission

This episode invites Joyshree Reinelt from Innate Motion and Miriam Sibide, Mission Officer and Founder of Brands on a Mission. Hosted by Shad Raouf.

Episode 21
It’s time to LIVEKINDLY

This episode invites Emily Klooster, marketing director at the LiveKindly Co and Femke van Loon, Chief Growth Officer of Innate Motion. Hosted by Shad Raouf.

Episode 22
Race to the Bottom | Part 2

This episode invites Molly Harriss Olson, CEO of Fairtrade Australia & New Zealand, Nicholas Lambert, Director of Fairtrade Belgium and Christophe Fauconnier, Chairman of Innate Motion.

Episode 23
Race to the Bottom | Part 1

This episode invites Molly Harriss Olson, CEO of Fairtrade Australia & New Zealand, Nicholas Lambert, Director of Fairtrade Belgium and Christophe Fauconnier, Chairman of Innate Motion.

Episode 24
Scaling Charitable Giving

In the 6th episode of “Business in the Age of Empathy” we chatted to Steve Butterworth, CEO at Neighbourly and John McNeel from in/PACT. Neighbourly and in/PACT have been closely connected with Innate Motion through investment and advisory, combining skills and experience to jointly create platforms and solutions.

Episode 25