All mission statements seem to sound the same, don’t they? In this episode, Cari E. Guittard from Purposewerx and Joyshree Reinelt from Innate Motion discuss how to scale purpose in a way that’s relevant and responsive to changes in the marketplace. We explore how to make creating a purpose more than just a check-the-box exercise but an integral part of your business strategy and how you conduct business day-to-day.