This is the fascinating story of Kale, Turkey’s leading ceramics manufacturer. Their innovative approach to manufacturing led them to a potential solution to Sick-Building Syndrome called the Cura Tile, which not only cleans the air but also promotes sustainability in construction.
Erdem Günsür, Innovation Executive at Kale shares the science behind the tile, the challenges of disrupting a risk-averse industry and how addressing human needs can lead to extraordinary business growth, even in the unlikeliest of industries: construction.