Sustainable Brands, the organizers of the ‘Sustainable Brands Conferences’ share the tools used by Innate Motion to craft purpose-led brands, in a series of articles published in September and October 2013, titled ‘Developing a Purposeful Brand: A Practitioner’s Toolbox’.
The tools will be further detailed in an interactive session at the ‘Sustainable Brands Conference London‘ on November 18-19, 2013.
Read Tool #1: People immersions or download PDF.
Read Tool #2: Shared value landscape or download PDF.
Read Tool #3: The believer’s pyramid or download PDF.
Read Tool #4: Brand deep dives or download PDF.