Sustainable Brands (SB) is an international community of learning and action focused on understanding and leveraging the role of brands in shaping a flourishing future. The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network of like-minded colleagues who can help.
Christophe Fauconnier is participating on June 5 at the SB San Diego 2014 conference in one of the tracks on Brand Positioning & Communications.
Merging the Sustainability and Brand Agendas Cover to Cover: A Look Inside an Iconic Brand
Simon Mainwaring, CEO & Founder, We First
Christophe Fauconnier, Business Humanizer, Innate Motion
Tom LaForge, Global Director, Human & Cultural Insights, Coca-Cola
Javier Rodriguez Merino, Global Senior Marketing Sustainability Director, Coca-Cola
This session is devoted to exploring the myriad actions Coca-Cola has taken in the last several years in order to start merging its sustainability journey with its brand values. Find out how Coke is weaving a number of initiatives its brand, marketing and sustainability are collaborating on in its ‘Me, We, World’ outlook. Learn what specific tools the company is using to embed sustainability values and practices in the very DNA of this iconic brand, where it is in the journey, and what is coming up next on the horizon.