SB San Diego 2014

June 02, 2014 | Christophe Fauconnier

Sustainable Brands (SB) is an international community of learning and action focused on understanding and leveraging the role of brands in shaping a flourishing future. The Sustainable Brands Conference is ground zero for sustainability, brand and innovation professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network of like-minded colleagues who can help.

Christophe Fauconnier is participating on June 5 at the SB San Diego 2014 conference in one of the tracks on Brand Positioning & Communications.

Merging the Sustainability and Brand Agendas Cover to Cover: A Look Inside an Iconic Brand

Simon Mainwaring, CEO & Founder, We First
Christophe Fauconnier, Business Humanizer, Innate Motion
Tom LaForge, Global Director, Human & Cultural Insights, Coca-Cola
Javier Rodriguez Merino, Global Senior Marketing Sustainability Director, Coca-Cola

This session is devoted to exploring the myriad actions Coca-Cola has taken in the last several years in order to start merging its sustainability journey with its brand values. Find out how Coke is weaving a number of initiatives its brand, marketing and sustainability are collaborating on in its ‘Me, We, World’ outlook. Learn what specific tools the company is using to embed sustainability values and practices in the very DNA of this iconic brand, where it is in the journey, and what is coming up next on the horizon.

Click here to register for the Livestream of the session.

Click here to visit the SB San Diego 2014 website.


Posted By Christophe Fauconnier

As a white South African growing up under the Apartheid regime, Christophe was often viewed as a little troublemaker. He could never stop challenging narrow-mindedness and scarcity thinking, which lead to problems with several power institutions.   Christophe is co-author of several books like the Naked Consumer Today, Creating Value People to People, Activists Dare to Care and Beyond the Powergirl. He has a masters degree in both Psychology and Marketing and he is a serial entrepreneur. Currently, he is C.E.O of the Innate Motion Group and a board member of African Drive, in/PACT and B Corp Europe. Bringing human sense to business in a world that applies too much business sense to humans is what he and the folks at Innate Motion do best and Christophe has done this with the people who lead some of the best brands and companies in the world.

Contact Christophe


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