How can we as marketers and business better serve people at the Bottom of the Pyramid?
If you really think about your life, it is just a random set of circumstances that got you to be a person with resources or without. Yes, we can all argue that we worked hard for what we have, but had you been born “randomly” in a rural village with minimal access to good education or clean drinking water or electricity, your ability to get to where you currently are would be heavily hampered.
Kanchana Moodliar, Business Humanizer at Innate Motion, encouraged businesses to adopt an activist stance at the Marketing to Low Income Consumers conference in Cape Town earlier this year. Moodliar provided insight into how human-centred brands can help low income consumers lead better lives, while also helping brands increase their growth more meaningfully.