Stories Archive - Innate Motion

Jane Goodall Institute

How Jane Goodall pioneered heart-centered leadership

Resilience Institute

No Trade-Offs Necessary: Caring for People And Profit

4 min read

Caring for people and boosting profits don’t have to be polar opposite endeavors. The traditional logic of business is that we can either prioritize people or prioritize performance.

4 min read

purposewerx

How businesses can connect purpose to their strategy

Mission statements, organizational values, and vision statements can be pieces of corporate jargon that are posted somewhere on the website or they can be drivers of strategy and behavior.

4 min read

Mission statements, organizational values, and vision statements can be pieces of corporate jargon that are posted somewhere on the website or they can be drivers of strategy and behavior.

4 min read

Knorr

How To Fix The Broken Global Food System

By 2050, we will need to feed 10 billion people every day. In its current state, our food system will not be able to handle this demand.

4 min read

By 2050, we will need to feed 10 billion people every day. In its current state, our food system will not be able to handle this demand.

4 min read

Neighbourly and in/PACT

Scaling charitable giving at the local level

5 min read

You may think that most of charitable giving in the United States comes from huge charitable enterprises like the Bill and Melinda Gates Foundation, however that’s not true.

5 min read

Fairtrade

2 min read

Finding a courageous voice for social justice

Essity

Giving an edge to household paper

Toilet paper and purpose seem miles apart. To identify the purpose for Essity, we had first to understand the battles worth fighting that would be relevant to their consumers and the company's product.

2 min read

When you think of a hygiene brand, do the words bold and daring come to mind? Not really right! Zewa, an Essity brand, is!

2 min read

We only flourish when leaving no one behind

We met people in Asia, the Middle East, and Europe, and by unlocking the power of empathy, we saw that there is more that unites than divides us.

We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims?

2 min read

We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims?

2 min read

Blédina

Keeping a brand alive by transforming it by it’s core

For years now we have lived through trends that look at better nutrition, fresher and organic products, farm-grown supplies and home cooking.

3 min read

For years now we have lived through trends that look at better nutrition, fresher and organic products, farm-grown supplies and home cooking.

3 min read

Restore a damaged reputation or drive vital behavior?

2 min read

We were approached by a global drinks company to help them in the ongoing war on plastic. Images of their bottles in the stomach of a dead seagull lying on a beach were damaging their reputation as a company offering nothing but natural and healthy drinks.

2 min read