I am a big believer in sports and the benefit it gives. I see sport creates friendships between people who would not normally communicate. Having the experience of running more than 10 marathons, I learned so much about endurance training and how it can be applied in everyday life: don’t strive for perfection. Instead, challenge yourself to be better and minimize any obstacles that prevent you from getting there.

I read sports marketing and have worked with various global sports brands. Besides humanizing business with Innate Motion, I also act as a running coach, helping recreational athletes achieve their running goals.