Enthusiast, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.
Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.