Aqeelah has a love for connecting with people from different backgrounds and cultures. She grew up with a strong connection to the arts training in dance, music and drama from the age of four. At 18 she moved from her relaxed hometown Durban to pursue a more cosmopolitan city life in Cape Town in order to study Media, Writing and Film at the University of Cape Town. Her love for Strategic Brand Marketing came from her work across notable food, fashion and beauty brands whilst based in Cape Town.
Her formative years in Digital Marketing, PR and Events were preparing her for the experience of a lifetime on Beauty Revolution, Africa’s Boldest Beauty Festival which took place in April, 2019. The celebration of diversity and inclusion that was highlighted at the festival saw Aqeelah develop a strong passion and responsibility for creating work with meaning that can impact a community. This profound feeling of working in a human-centric way led her to join Innate Motion in May 2019, where she looks forward to growing herself and the brands she works on with purpose.
Let’s be the best we can be
Broaden influence and impact, leave behind a legacy
Being overthrown, anarchy
Focus on scale, call upon our sense of duty and obligation
Becoming a power-broker, being out of touch, over institutionalization
Lack of leadership
Not creating a legacy
Lowering standards and norms