I have always loved connecting with people and am fascinated by different cultures and languages. Growing up in South Africa taught me to have resilience and empathy. Today, these skills guide me forward personally and professionally. I am most passionate about building brands and businesses that positively impact people and communities around the world. This is what led me to join Innate Motion in 2019.

My expertise is in capturing trends for Gen Z markets, specifically in the beauty, tech, and FMCG industries. This led to my appointment in 2022 to the Youth Advisory Board of The Body Shop in London. A true millennial, when I am not at Innate Motion, you will find me at a pilates class, trying out a hot new restaurant, or monitoring the latest trends on social media.